Europe Marketing Automation Software Market Forecast 2018-2026
Europe marketing automation software market is expected to grow at a CAGR of 9.51% during the forecast period of 2018-2026. The market growth is mainly contributed by Germany and UK. Countries like Poland, Austria, Italy, Spain, and France are also lucrative investment destinations for marketing automation software in the region.
By deployment mode, the cloud deployment model is expected to register considerable growth over the forecast period. The segment is mainly driven by growing investments for cloud computing in Spain, Italy, France, and ROE. In 2017, the UK market accounted for the highest revenue share of the European marketing automation software market. The current IT sector in the UK is poised to grow steadily during the forecast period. Also, increasing investments in big data analytics, cloud computing, and ICT sector along with rising smartphone penetration are contributing to the market expansion.
Companies like Business Machines (IBM) Corporation, Sales Force, Oracle, Sap SE, Insidesales.com Inc, SAS Institute, Adobe Systems, Cognizant Technology Solution, Synchronous Technologies Inc, Etrigue, Hatchbuck, HubspotInc, Infusionsoft and Vista Equity Partner are engaged in this market.