China Wine Market Forecast 2023-2030

China Wine Market Forecast 2023-2030


The China wine market is projected to rise with a CAGR of 1.31% in terms of revenue and -2.76% in terms of volume over the forecast years, 2023 to 2030. The country’s market growth is attributable to key drivers, such as the surge in disposable income & rise of the upper-middle-class sector, health benefits associated with wine consumption, and increasing digitization and adoption of e-commerce for wine sales.


China presently stands as one of the top 10 global markets for high-quality wines. The international varieties of Syrah, Riesling, Merlot, Carménère, Cabernet Sauvignon, Cabernet Franc, and Chardonnay hold significant prominence in the nation’s vineyards. Notably, red wines have garnered more favor than their white counterparts. Distinguished wine-growing regions in China include Hebei, Ningxia, Yunnan, and Shandong. Moreover, wine consumption in the country predominantly spans restaurants, hotels, bars, and other on-trade establishments. However, recent trends reveal an upward trajectory in domestic consumption, as well.

The surging popularity of wine consumption, particularly among urban dwellers, acts as a pivotal propeller for the China wine market. The latest national census underscores that the country harbors around 52 million regular wine consumers and over 900 million urban residents with substantial disposable income. Furthermore, according to CADA (China Alcoholic Drinks Association), the primary consumers of alcoholic beverages fall within the 20 to 34 age bracket. Consequently, these factors are set to boost the China wine market growth during the forecast period.


Leading firms operating in the market are Yantai Changyu Group Co Ltd, Dynasty Wine Group Co Ltd, Yantai Pengzhu Winery Co Ltd, etc.

Our report offerings include:
• Explore key findings of the overall market
• Strategic breakdown of market dynamics (Drivers, Restraints, Opportunities, Challenges)
• Market forecasts for a minimum of 9 years, along with 3 years of historical data for all segments, sub-segments, and regions
• Market Segmentation caters to a thorough assessment of key segments with their market estimations
• Geographical Analysis: Assessments of the mentioned regions and country-level segments with their market share
• Key analytics: Porter’s Five Forces Analysis, Vendor Landscape, Opportunity Matrix, Key Buying Criteria, etc.
• The competitive landscape is the theoretical explanation of the key companies based on factors, market share, etc.
• Company profiling: A detailed company overview, product/services offered, SCOT analysis, and recent strategic developments

1. Research Scope & Methodology
1.1. Study Objectives
1.2. Methodology
1.3. Assumptions & Limitations
2. Executive Summary
2.1. Market Size & Estimates
2.2. Country Snapshot
2.3. Country Analysis
2.4. Scope Of Study
2.5. Crisis Scenario Analysis
2.5.1. Impact Of Covid-19 On Wine Market
3. Market Dynamics
3.1. Key Growth Enablers
3.1.1. Surge In Disposable Income & Rise Of Upper-middle-class Sector
3.1.2. Increasing Digitization And Adoption Of E-commerce For Wine Sales
3.1.3. Health Benefits Associated With Wine Consumption
3.2. Key Challenges
3.2.1. High Import Tariff Rates On Wine
3.2.2. Circulation Of Fake Wine And Lack Of Standardized Wine-making Protocols
4. Key Analytics
4.1. Key Market Trends
4.2. Pest Analysis
4.3. Porter’s Five Forces Analysis
4.3.1. Buyers Power
4.3.2. Suppliers Power
4.3.3. Substitution
4.3.4. New Entrants
4.3.5. Industry Rivalry
4.4. Opportunity Matrix
4.5. Value Chain Analysis
4.6. Key Buying Criteria
4.7. Market Share Analysis, In 2021 & 2022 (In %)
4.8. Brand Share Analysis, In 2021 & 2022 (In %)
5. Market By Product (In Terms Of Revenue: $ Million & In Terms Of Volume: Million Liters)
5.1. Fortified Wine And Vermouth
5.1.1. Port
5.1.2. Sherry
5.1.3. Vermouth
5.1.4. Other Fortified Wine
5.2. Non-grape Wine
5.2.1. Apple Wine
5.2.2. Other Non-grape Wine
5.3. Sparkling Wine
5.3.1. Champagne
5.3.2. Other Sparkling Wine
5.4. Still Light Grape Wine
5.4.1. Still Red Wine
5.4.2. Still Rosé Wine
5.4.3. Still White Wine
6. Market By Trade (In Terms Of Revenue: $ Million & In Terms Of Volume: Million Liters)
6.1. Off-trade
6.2. On-trade
7. Market By Price Range - Sparkling Wine
8. Market By Price Range - Still Red Wine
9. Market By Price Range - Still Rosé Wine
10. Market By Price Range - Still White Wine
11. Competitive Landscape
11.1. Key Strategic Developments
11.1.1. Acquisitions
11.1.2. Product Launches & Developments
11.1.3. Partnerships
11.1.4. Business Expansions
11.2. Company Profiles
11.2.1. Dynasty Wine Group Co Ltd
11.2.2. Yantai Changyu Group Co Ltd
11.2.3. Yantai Pengzhu Winery Co Ltd
11.2.4. Yantai Weilong Grape Wine Co Ltd
11.2.5. Zhejiang Gu Yue Long Shan Shaoxing Wine Co Ltd

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