KEY FINDINGS The Asia-Pacific market is expected to grow at a CAGR of 2.45% during the forecast years 2017-2025. The region currently has the highest market share of 42.02% with emerging economies like India, China, Japan, Thailand, South Korea, Australia, and New Zealand majorly propelling the market growth.
MARKET INSIGHTS Modernization and adoption of western culture by the majority of the youth, changing lifestyle of the people, and an increase in the disposable income are the major driving factors for the market in this region. Also, India, China and Japan being the most populous countries in the region promise a large target group of consumers to the global as well as domestic manufacturers and suppliers of the alcoholic ready-to-drink (RTDs)/High Strength Premixes products. At present, the store-based retailing distributing channel is leading the market in this region but it is the online retailing channel that is expected to show a greater progress in the coming years. Also, amongst the various product segment from this market, the Spirit-based RTDs and Wine-based RTDs are expected to be in higher demand as compared to the other products.
COMPETITIVE INSIGHTS The major players in the market are Radico Khaitan, Mark Anthony Brands International, Suntory Spirits Limited, Halewood International Limited, Bacardi, Distell group Limited, and Anheuser-Busch InBev.