KEY FINDINGS The Asia-Pacific market is predicted to grow at a CAGR of 1.73 % during the forecast period of 2017-2025 and is estimated to be worth $26974 million by the year 2025. Japan, China, and India are the major markets in this region.
MARKET INSIGHTS The haircare market in the Asia-Pacific region is expected to hold the largest share by 2025, owing to a huge middle-class population with rising disposable incomes. Factors like the launch of many customized products in the market coupled with novel innovations in hair care products, rise in the number of fashion-conscious users, a surge in male grooming, and growing aging populace in the region are acting as major drivers for the expansion of the market. Also, increase in the migration of rural population to big metropolitan areas is facilitating the consumption growth and thus, providing major growth opportunities to the emerging countries. However, the market is facing some restraints due to expensive products and high manufacturing and marketing costs.
COMPETITIVE INSIGHTS L’Oreal Group is currently leading the haircare market scene. The other prominent players in the market are The Estee Lauder Companies Inc., Henkel Ag & Co, Amway Corporation, Unilever, Avon Products, Inc., The Procter & Gamble Company, Church & Dwight Co Inc, Combe Inc, Conair Corporation, Goody Products Inc, Kgaa, Johnson & Johnson, Natura Cosmeticos S.A., Kao Corporation, Neutrogena Corp, Oriflame, Holding Ag, Revlon Inc,and Beiersdorf Ag.