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Mobile Value Added Services (MVAS) Market in India, By [VAS Types (Consumer, Enterprise, Network), Delivery Platforms (SMS, CRBT, IVR, WAP), Users (Students, Business) Regions, Verticals (mEntertainment, mCommerce, mBanking, mEducation, mHealth, mGovernan

Mobile Value Added Services (MVAS) Market in India, By [VAS Types (Consumer, Enterprise, Network), Delivery Platforms (SMS, CRBT, IVR, WAP), Users (Students, Business) Regions, Verticals (mEntertainment, mCommerce, mBanking, mEducation, mHealth, mGovernance, mAgriculture) ] – Trends & Forecast: 2015–2020

Internet penetration in India has increased over the years and it has largely been possible due to enhanced quality services by telecom operators at competitive rates. Increasing quality of handsets at affordable rates, quality services by telecom providers, need of information, entertainment and M-commerce are driving the growth of mobile value added services. As the Indian consumers have upgraded themselves to smartphones, popular values added services (VAS) such as short service message, astrology updates, news alerts and weather updates have been replaced by applications which have sophisticated features to meet consumer demands.

The Indian MVAS market is expected to grow in the upcoming years mainly driven by consumers VAS and enterprise VAS. The consumer VAS segment is expected to drive the Indian MVAS market, but still enterprise VAS segment is predicated to see a large market growth in the near future. The Indian MVAS market is expected to grow at a CAGR of 18.5% during the period 2015-2020. The consumer VAS is expected to grow at a faster rate in comparison to enterprise VAS. However, the lack of the promotions and proper usage the will hamper the market for the growth.

Mobile-Commerce, Mobile-Governance, Mobile-Health and Mobile-Education are the future of mobile value added services (M-VAS) market in India. Also, the increasing demand from the enterprise side will give an opportunity for the regional players in the market. Healthcare, education, banking, government and commercial enterprises are the major verticals and they are investing more on the mobile platforms and have been receiving a handsome revenue.

Some of the major market players of mobile value added service market in India are CanvasM Technologies, Comviva Technologies, IMImobile Pvt.Ltd, and OnMobile Global. The report also talks about the companies to watch for such as Mobile2Win and Value First Digital Media.

This study covers and analyses “Mobile VAS market in India”. Bringing out the complete key insights of this industry, this report aims to provide an opportunity for players to understand the latest trends, current market scenario, government initiative and technologies related to the market. In addition, helps the venture capitalist in understanding the companies better and take informed decisions.


1 Industry Overview
1.1 Industry Trends
1.2 Pest Analysis
2 Report Outline
2.1 Report Scope
2.2 Report Summary
2.3 Research Methodology
2.4 Report Assumptions
3 Market Snapshot
3.1 Total Addressable Market (TAM)
3.2 Segmented Addressable Market (SAM)
4 Market Characteristics
4.1 Evolution
4.2 Value Chain
4.3 Market Segmentation
4.4 Market Dynamics
4.4.1 Drivers
4.4.1.1 Demand for smartphones and tablets with increasing wireless subscriber base
4.4.1.2 Increasing internet subscriber base
4.4.1.3 Growing entertainment services
4.4.2 Restraints
4.4.2.1 Lack of usages and promotions
4.4.2.2 Low penetration in rural areas – Local language content
4.4.3 Opportunities
4.4.3.1 Demand for LTE/4G technology in data market
4.4.3.2 Gear up– Low cost handset devices
4.4.3.3 Increasing enterprise demand and consumer demand
4.4.4 DRO – Impact Analysis
4.5 Porter 5 Forces
5 Trends & Impact
5.1 Market Trends
6 VAS Types: Market Size & Analysis
6.1 Overview
6.2 Consumer VAS
6.2.1 Market Size & Analysis
6.3 Enterprise VAS
6.3.1 Market Size & Analysis
6.4 Network VAS
6.4.1 Market Size & Analysis
6.5 Vendor Profiles
6.5.1 IMImobile Pvt.Ltd
6.5.1.1 Overview
6.5.1.2 Financial Health
6.5.1.3 Business Units
6.5.1.3.1 Overall
6.5.1.3.2 Market Specific
6.5.1.4 SWOT Analysis
6.5.1.5 Business Strategy & Views
6.5.2 CanvasM Technologies Pvt Ltd
6.5.2.1 Overview
6.5.2.2 Financial Health
6.5.2.3 Business Units
6.5.2.3.1 Overall
6.5.2.3.2 Market Specific
6.5.2.4 SWOT Analysis
6.5.2.5 Business Strategy & Views
6.5.3 OnMobile Global Ltd
6.5.3.1 Overview
6.5.3.2 Financial Health
6.5.3.3 Business Units
6.5.3.3.1 Overall
6.5.3.4 SWOT Analysis
6.5.3.5 Business Strategy & Views
6.5.4 Comviva Technologies Limited
6.5.4.1 Overview
6.5.4.2 Financial Health
6.5.4.3 Business Units
6.5.4.3.1 Overall
6.5.4.3.2 Market Specific
6.5.4.4 SWOT Analysis
6.5.4.5 Business Strategy & Views
7 Delivery Platforms: Market Size & Analysis
7.1 Overview
7.2 Short Message Service (SMS)
7.3 Caller Ring Back Tone (CRBT)
7.4 Interactive Voice Response (IVR)
7.5 Wireless Application Protocol (WAP)
7.6 Others
8 Users: Market Size & Analysis
8.1 Overview
8.2 Students Community
8.3 Business Community
8.4 Others
9 Areas: Market Size & Analysis
9.1 Overview
9.2 Urban Area
9.3 Rural Area
10 Verticals: Market size & Analysis
10.1 Overview
10.2 mEntertainment
10.3 mCommerce
10.4 mBanking & Finance
10.5 mEducation
10.6 mHealth
10.7 mGovernance
10.8 mAgriculture
10.9 Others
11 Competitive Landscape
11.1 Competitor Comparison Analysis
11.1.1 Analysis by VAS Types
11.1.2 Age of Services
11.2 Infoholic Research’s–Neutrino Triangle
11.3 Market Landscape
11.3.1 Mergers & Acquisitions
11.3.2 Joint Ventures & Collaborations
12 Companies to Watch For
12.1 Mobile2Win Pvt. Ltd
12.1.1 Overview
12.1.2 Key Offerings
12.1.3 Objectives & Progress
12.2 Value First Digital Media Pvt. Ltd
12.2.1 Overview
12.2.2 Key offerings
12.2.3 Objectives & Progress
12.3 ACL Mobile Limited
12.3.1 Overview
12.3.2 Key offerings
12.3.3 Objectives & Progress
13 End-User Views
13.1 End-user
13.2 End-user
14 What our Peers are Estimating
14.1 Publisher 1
14.2 Publisher 2
Annexure
Acronyms

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