The India's Air Freshener Market (2022-2027) by Product, Customers, Application, and Distribution Channel, IGR Competitive Analysis, and the Impact of Covid-19 with Ansoff Analysis

The India's Air Freshener Market (2022-2027) by Product, Customers, Application, and Distribution Channel, IGR Competitive Analysis, and the Impact of Covid-19 with Ansoff Analysis


The India's Air Freshener Market is estimated to be USD 587.45 Mn in 2022 and is expected to reach USD 750.11 Mn by 2027, growing at a CAGR of 5.01%.

Market Dynamics

Market dynamics are forces that impact the prices and behaviors of the India's Air Freshener Market stakeholders. These forces create pricing signals which result from the changes in the supply and demand curves for a given product or service. Forces of Market Dynamics may be related to macro-economic and micro-economic factors. There are dynamic market forces other than price, demand, and supply. Human emotions can also drive decisions, influence the market, and create price signals.
As the market dynamics impact the supply and demand curves, decision-makers aim to determine the best way to use various financial tools to stem various strategies for speeding the growth and reducing the risks.

Market Segmentations

The India's Air Freshener Market is segmented based on Product, Customers, Application, and Distribution Channel.
By Product, the market is classified into Sprays/Aerosols, Electric Air Fresheners, Gels Air Fresheners, Candles Air Fresheners, and Other Air Fresheners.
By Customers, the market is classified into Individual Customers and Enterprise Customers.
By Application, the market is classified into Households, Corporate, and Automotive, Car.
By Distribution Channel, the market is classified into Supermarkets/Hypermarkets, Convenience Stores, Pharmacies, and Other Distribution Channels.

Company Profiles

The report provides a detailed analysis of the competitors in the market. It covers the financial performance analysis for the publicly listed companies in the market. The report also offers detailed information on the companies' recent development and competitive scenario. Some of the companies covered in this report are Farcent Enterprise Co. Ltd, Godrej Consumer Products Limited , Henkel AG & Company, Rexair LLC,, etc.

IGR Competitive Quadrant

The report includes IGR Competitive Quadrant, a proprietary tool to analyze and evaluate the position of companies based on their Industry Position score and Market Performance score. The tool uses various factors for categorizing the players into four categories. Some of these factors considered for analysis are financial performance over the last 3 years, growth strategies, innovation score, new product launches, investments, growth in market share, etc.

Ansoff Analysis

The report presents a detailed Ansoff matrix analysis for the India's Air Freshener Market. Ansoff Matrix, also known as Product/Market Expansion Grid, is a strategic tool used to design strategies for the growth of the company. The matrix can be used to evaluate approaches in four strategies viz. Market Development, Market Penetration, Product Development and Diversification. The matrix is also used for risk analysis to understand the risk involved with each approach.
Infogence Global Research analyses the India's Air Freshener Market using the Ansoff Matrix to provide the best approaches a company can take to improve its market position.
Based on the SWOT analysis conducted on the industry and industry players, Infogence Global Research has devised suitable strategies for market growth.

Why buy this report?

  • The report offers a comprehensive evaluation of the India's Air Freshener Market. The report includes in-depth qualitative analysis, verifiable data from authentic sources, and projections about market size. The projections are calculated using proven research methodologies.
  • The report has been compiled through extensive primary and secondary research. The primary research is done through interviews, surveys, and observation of renowned personnel in the industry.
  • The report includes an in-depth market analysis using Porter's 5 forces model and the Ansoff Matrix. In addition, the impact of Covid-19 on the market is also featured in the report.
  • The report also includes the regulatory scenario in the industry, which will help you make a well-informed decision. The report discusses major regulatory bodies and major rules and regulations imposed on this sector across various geographies.
  • The report also contains the competitive analysis using IGR Positioning Quadrants, Infogence's Proprietary competitive positioning tool.
Report Highlights:
  • A complete analysis of the market, including parent industry
  • Important market dynamics and trends
  • Market segmentation
  • Historical, current, and projected size of the market based on value and volume
  • Market shares and strategies of key players
  • Recommendations to companies for strengthening their foothold in the market

Companies Mentioned

Farcent Enterprise Co. Ltd
Godrej Consumer Products Limited
Henkel AG & Company
Newell Brands
Procter & Gamble Co.
Reckitt Benckiser Group Plc
Balev Corporation Eood
Beaumont Products, Inc.
Dabur India Ltd.
Dr. Marcus International Sp. z o.o Sp.K.
Rexair LLC

1 Report Description
1.1 Study Objectives
1.2 Market Definition
1.3 Currency
1.4 Years Considered
1.5 Language
1.6 Key Stakeholders
2 Research Methodology
2.1 Research Process
2.2 Data Collection and Validation
2.2.1 Secondary Research
2.2.2 Primary Research
2.2.3 IGR Models
2.3 Market Size Estimation
2.3.1 Bottom-Up Approach
2.3.2 Top-Down Approach
2.4 Assumptions of the Study
2.5 Limitations of the Study
3 Executive Summary
3.1 Introduction
3.2 Market Size, Segmentations and Outlook
4 Market Dynamics
4.1 Drivers
4.1.1 Rise in Demand for Indoor Air Care
4.1.2 Change in Lifestyle and Spending Habits
4.1.3 Regular Bad Odor in Hospitals or Healthcare Centers
4.2 Restraints
4.2.1 Availability and Volatile Prices of Raw Material
4.3 Opportunities
4.3.1 Rising Investments in R&D Activities
4.3.2 Technological Advancements in new product development
4.4 Challenges
4.4.1 High Cost of Production
5 Market Analysis
5.1 Regulatory Scenario
5.2 Porter's Five Forces Analysis
5.3 Impact of COVID-19
5.4 Ansoff Matrix Analysis
6 India's Air Freshener Market, By Product
6.1 Introduction
6.2 Sprays/Aerosols
6.3 Electric Air Fresheners
6.4 Gels Air Fresheners
6.5 Candles Air Fresheners
6.6 Other Air Fresheners
7 India's Air Freshener Market, By Customers
7.1 Introduction
7.2 Individual Customers
7.3 Enterprise Customers
8 India's Air Freshener Market, By Application
8.1 Introduction
8.2 Households
8.3 Corporate
8.4 Automotive
8.5 Car
9 India's Air Freshener Market, By Distribution Channel
9.1 Introduction
9.2 Supermarkets/Hypermarkets
9.3 Convenience Stores
9.4 Pharmacies
9.5 Other Distribution Channels
10 Competitive Landscape
10.1 IGR Competitive Quadrant
10.2 Market Share Analysis
10.3 Strategic Initiatives
10.3.1 M&A and Investments
10.3.2 Partnerships and Collaborations
10.3.3 Product Developments and Improvements
11 Company Profiles
11.1 Farcent Enterprise Co. Ltd
11.2 Godrej Consumer Products Limited
11.3 Henkel AG & Company
11.4 Newell Brands
11.5 Procter & Gamble Co.
11.6 Reckitt Benckiser Group Plc
11.7 Balev Corporation Eood
11.8 Beaumont Products, Inc.
11.9 Dabur India Ltd.
11.10 Dr. Marcus International Sp. z o.o Sp.K.
11.11 Rexair LLC
12 Appendix
12.1 Questionnaire

Download our eBook: How to Succeed Using Market Research

Learn how to effectively navigate the market research process to help guide your organization on the journey to success.

Download eBook
Cookie Settings