Global Home Fitness Products Market (2022-2027) by Type, Channels, End-Users, Price Point, Geography, IGR Competitive Analysis, and Impact of Covid-19, Ansoff Analysis

Global Home Fitness Products Market (2022-2027) by Type, Channels, End-Users, Price Point, Geography, IGR Competitive Analysis, and Impact of Covid-19, Ansoff Analysis


The Global Home Fitness Products Market is estimated to be USD 11.29 Bn in 2022 and is projected to reach USD 19.57 Bn by 2027, growing at a CAGR of 11.63%.

Market Dynamics

Market dynamics are forces that impact the prices and behaviors of the Global Home Fitness Products Market stakeholders. These forces create pricing signals which result from the changes in the supply and demand curves for a given product or service. Forces of Market Dynamics may be related to macro-economic and micro-economic factors. There are dynamic market forces other than price, demand, and supply. Human emotions can also drive decisions, influence the market, and create price signals.

As the market dynamics impact the supply and demand curves, decision-makers aim to determine the best way to use various financial tools to stem various strategies for speeding the growth and reducing the risks.

Market Segmentations

The Global Home Fitness Products Market is segmented based on Type, Channels, End-Users, Price point, and Geography.

  • By Type, the market is classified into Accessories, Cardiovascular Training Equipment, Strength Training Equipment, and Medicine Ball.
  • By Channels, the market is classified into Dealers, Online, and Retail.
  • By End-Users, the market is classified into Households, Apartment, and Gym in Apartment.
  • By Price point, the market is classified into Low, Mid, and Luxury.
  • By Geography, the market is classified into Americas, Europe, Middle-East & Africa and Asia-Pacific.
Company Profiles

The report provides a detailed analysis of the competitors in the market. It covers the financial performance analysis for the publicly listed companies in the market. The report also offers detailed information on the companies' recent development and competitive scenario. Some of the companies covered in this report are Adidas, Amer Sports, Brunswick, Chattanooga, Corepump, Cybex International, Fitness World, Fitnessathome, HOIST Fitness System, Icon Health & Fitness, Johnson Health Tech, etc.

Countries Studied

America (Argentina, Brazil, Canada, Chile, Colombia, Mexico, Peru, United States, Rest of Americas)

Europe (Austria, Belgium, Denmark, Finland, France, Germany, Italy, Netherlands, Norway, Poland, Russia, Spain, Sweden, Switzerland, United Kingdom, Rest of Europe)

Middle-East and Africa (Egypt, Israel, Qatar, Saudi Arabia, South Africa, United Arab Emirates, Rest of MEA)

Asia-Pacific (Australia, Bangladesh, China, India, Indonesia, Japan, Malaysia, Philippines, Singapore, South Korea, Sri Lanka, Thailand, Taiwan, Rest of Asia-Pacific)

IGR Competitive Quadrant

The report includes IGR Competitive Quadrant, a proprietary tool to analyze and evaluate the position of companies based on their Industry Position score and Market Performance score. The tool uses various factors for categorizing the players into four categories. Some of these factors considered for analysis are financial performance over the last 3 years, growth strategies, innovation score, new product launches, investments, growth in market share, etc.

Ansoff Analysis

The report presents a detailed Ansoff matrix analysis for the Global Home Fitness Products Market. Ansoff Matrix, also known as Product/Market Expansion Grid, is a strategic tool used to design strategies for the growth of the company. The matrix can be used to evaluate approaches in four strategies viz. Market Development, Market Penetration, Product Development and Diversification. The matrix is also used for risk analysis to understand the risk involved with each approach.

Infogence Global Research analyses the Global Home Fitness Products Market using the Ansoff Matrix to provide the best approaches a company can take to improve its market position.

Based on the SWOT analysis conducted on the industry and industry players, Infogence Global Research has devised suitable strategies for market growth.

Why buy this report?

  • The report offers a comprehensive evaluation of the Global Home Fitness Products Market. The report includes in-depth qualitative analysis, verifiable data from authentic sources, and projections about market size. The projections are calculated using proven research methodologies.
  • The report has been compiled through extensive primary and secondary research. The primary research is done through interviews, surveys, and observation of renowned personnel in the industry.
  • The report includes an in-depth market analysis using Porter's 5 forces model and the Ansoff Matrix. In addition, the impact of Covid-19 on the market is also featured in the report.
  • The report also includes the regulatory scenario in the industry, which will help you make a well-informed decision. The report discusses major regulatory bodies and major rules and regulations imposed on this sector across various geographies.
  • The report also contains the competitive analysis using IGR Positioning Quadrants, Infogence's Proprietary competitive positioning tool.
Report Highlights:

  • A complete analysis of the market, including parent industry
  • Important market dynamics and trends
  • Market segmentation
  • Historical, current, and projected size of the market based on value and volume
  • Market shares and strategies of key players
  • Recommendations to companies for strengthening their foothold in the market

1 Report Description
1.1 Study Objectives
1.2 Market Definition
1.3 Currency
1.4 Years Considered
1.5 Language
1.6 Key Stakeholders
2 Research Methodology
2.1 Research Process
2.2 Data Collection and Validation
2.2.1 Secondary Research
2.2.2 Primary Research
2.2.3 IGR Models
2.3 Market Size Estimation
2.3.1 Bottom-Up Approach
2.3.2 Top-Down Approach
2.4 Assumptions of the Study
2.5 Limitations of the Study
3 Executive Summary
3.1 Introduction
3.2 Market Size, Segmentations and Outlook
4 Market Dynamics
4.1 Drivers
4.1.1 Increasing Prevalence of Obesity
4.1.2 Government Initiatives to Promote Healthy Lifestyle
4.1.3 Sedentary lifestyles and hectic schedules led to the adoption of home fitness equipment
4.2 Restraints
4.2.1 High Cost of Equipment
4.2.2 Alternatives to Home Workout
4.3 Opportunities
4.3.1 Development of Multipurpose Equipment and Connected Fitness Device Technology
4.3.2 Increasing Disposable Income in Emerging Economies
4.4 Challenges
4.4.1 Limited Space and Maintainance
5 Market Analysis
5.1 Regulatory Scenario
5.2 Porter's Five Forces Analysis
5.3 Impact of COVID-19
5.4 Ansoff Matrix Analysis
6 Global Home Fitness Products Market, By Type
6.1 Introduction
6.2 Accessories
6.2.1 Foam Roller
6.2.2 Weighted Jump Rope
6.2.3 Yoga Mat
6.3 Cardiovascular Training Equipment
6.3.1 Air Bike
6.3.2 Elliptical Machines
6.3.3 Punching Bag
6.3.4 Rowing Machine
6.3.5 Treadmill
6.4 Strength Training Equipment
6.4.1 Ab Wheel
6.4.2 Adjustable Dumbbells
6.4.3 Adjustable Kettlebell
6.5 Medicine Ball
6.5.1 Mini Resistance Bands
6.5.2 Mini Resistance Bands
6.5.3 Weight-lifting Bench
7 Global Home Fitness Products Market, By Channels
7.1 Introduction
7.2 Dealers
7.3 Online
7.3.1 Direct distribution
7.3.2 Third-party retailers
7.4 Retail
7.4.1 Mass retailer
7.4.2 Specialty retailer
7.4.3 Gyms/clubs
8 Global Home Fitness Products Market, By End-Users
8.1 Introduction
8.2 Households
8.3 Apartment
8.4 Gym in Apartment
9 Global Home Fitness Products Market, By Price point
9.1 Introduction
9.2 Low
9.3 Mid
9.4 Luxury
10 Americas’ Home Fitness Products Market
10.1 Introduction
10.2 Argentina
10.3 Brazil
10.4 Canada
10.5 Chile
10.6 Colombia
10.7 Mexico
10.8 Peru
10.9 United States
10.10 Rest of Americas
11 Europe’s Home Fitness Products Market
11.1 Introduction
11.2 Austria
11.3 Belgium
11.4 Denmark
11.5 Finland
11.6 France
11.7 Germany
11.8 Italy
11.9 Netherlands
11.10 Norway
11.11 Poland
11.12 Russia
11.13 Spain
11.14 Sweden
11.15 Switzerland
11.16 United Kingdom
11.17 Rest of Europe
12 Middle East and Africa’s Home Fitness Products Market
12.1 Introduction
12.2 Egypt
12.3 Israel
12.4 Qatar
12.5 Saudi Arabia
12.6 South Africa
12.7 United Arab Emirates
12.8 Rest of MEA
13 APAC’s Home Fitness Products Market
13.1 Introduction
13.2 Australia
13.3 Bangladesh
13.4 China
13.5 India
13.6 Indonesia
13.7 Japan
13.8 Malaysia
13.9 Philippines
13.10 Singapore
13.11 South Korea
13.12 Sri Lanka
13.13 Thailand
13.14 Taiwan
13.15 Rest of Asia-Pacific
14 Competitive Landscape
14.1 IGR Competitive Quadrant
14.2 Market Share Analysis
14.3 Strategic Initiatives
14.3.1 M&A and Investments
14.3.2 Partnerships and Collaborations
14.3.3 Product Developments and Improvements
15 Company Profiles
15.1 Adidas
15.2 Amer Sports
15.3 Brunswick
15.4 Chattanooga
15.5 Corepump
15.6 Cybex International
15.7 Fitness World
15.8 Fitnessathome
15.9 HOIST Fitness System
15.10 Icon Health & Fitness
15.11 Johnson Health Tech
15.12 JTX Fitness
15.13 Keiser
15.14 Life Fitness
15.15 Louis Vuitton
15.16 Nautilus
15.17 Nohrd
15.18 NordicTrack
15.19 Octane Fitness
15.20 Peloton
15.21 Pent
15.22 Precor
15.23 Proform
15.24 Star Trac
15.25 Technogym
15.26 Tonal
15.27 TRUE Fitness Technology
15.28 Vectra Fitness
15.30 York Barbell
16 Appendix
16.1 Questionnaire

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