Global Fitness App Market (2020-2025) by Type, Gender, Platform, Function, and Geography, IGR Competitive Analysis, Impact of Covid-19, Ansoff Analysis

Global Fitness App Market (2020-2025) by Type, Gender, Platform, Function, and Geography, IGR Competitive Analysis, Impact of Covid-19, Ansoff Analysis


The Global Fitness App Market is estimated to be USD 5.23 Bn in 2020 and is expected to reach USD 11.52 Bn by 2025, growing at a CAGR of 17.1 %.

Market Dynamics

Key factors such as increasing emphasis on maintaining a healthy lifestyle, increasing use of smartphones, tablets and wearable devices, and increasing awareness about diet-related diseases are driving the growth of the fitness app market. Also, the easy accessibility and time-based flexibility to fitness-related information have enhanced the growth of the market.
However, factors such as the technical issues in apps and the high cost of the apps are likely to restrain the market growth. Moreover, high competition among the app developers with the presence of different alternatives are some major challenges to the market.

Market Segmentation

The Global Fitness App Market is segmented further based on Type, Gender, Platform, Function, and Geography.

By Type, the market is classified as Exercise & Weight Loss, Activity Tracking, Diet & Nutrition and Muscle gain. Amongst all, the Exercise & Weight Loss segment holds the highest market share.

By Function, the market is classified as, disease management, lifestyle management, Activity Tracking, and medication adherence. Amongst all, the activity tracking segment accounted for the largest share.

By Gender, the market is classified as male and female. Amongst the two, the female segment holds the highest market share.

By Platform, the market is classified as ios, android, and windows. Amongst all, the android segment holds the highest market share.

By Geography, North America is projected to lead the market.

Recent Developments

1. Under Armour stated that it is selling off MyFitnessPal to investment firm Francisco Partners for USD 345 million a bit lower than it paid for the connected fitness app and platform back in 2015. - 2nd November 2020
2. Fitbit has launched Fitbit Ace 3, the next-generation activity and sleep tracker for kids ages 6+ to get active and build healthy habits with the whole family. - 9th March 2021

Company Profiles

Some of the companies covered in the report are Adidas America Inc., Fitbit, Inc., Fitnesskeeper Inc., Azumio, MyFitnessPal, Inc., Nike, Noom, Inc., Under Armour, Aaptiv Inc, Appinventiv, Google, Samsung Electronics, Lenovo, and Grand Apps,

IGR Competitive Quadrant

The report includes IGR Competitive Quadrant, a proprietary tool to analyze and evaluate the position of companies based on their Industry Position score and Market Performance score. The tool uses various factors for categorizing the players into four categories. Some of these factors considered for analysis are financial performance over the last 3 years, growth strategies, innovation score, new product launches, investments, growth in market share, etc.

Why buy this report?

The report offers a comprehensive evaluation of the Global Fitness App Market. The report includes in-depth qualitative analysis, verifiable data from authentic sources, and projections about market size. The projections are calculated using proven research methodologies.
The report has been compiled through extensive primary and secondary research. The primary research is done through interviews, surveys, and observation of renowned personnel in the industry.
The report includes in-depth market analysis using Porter’s 5 force model and the Ansoff Matrix. The impact of Covid-19 on the market is also featured in the report.
The report also contains the competitive analysis using IGR Competitive Quadrant, Infogence’s proprietary competitive positioning tool.

Report Highlights:

A complete analysis of the market, including parent industry
Important market dynamics and trends
Market segmentation
Historical, current, and projected size of the market based on value and volume
Market shares and strategies of key players
Recommendations to companies for strengthening their foothold in the market

1 Report Description
1.1 Study Objectives
1.2 Market Definition
1.3 Currency
1.4 Years Considered
1.5 Language
1.6 Key Shareholders
2 Research Methodology
2.1 Research Process
2.2 Data Collection and Validation
2.2.1 Secondary Research
2.2.2 Primary Research
2.3 Market Size Estimation
2.4 Assumptions of the Study
2.5 Limitations of the Study
3 Executive Summary
4 Market Overview
4.1 Introduction
4.2 Market Dynamics
4.2.1 Drivers High emphasis on maintaining a healthy lifestyle Increasing use of smartphones and tablets and wearable devices Increasing awareness about diet related diseases Easy accessibility and time flexibility to fitness, nutrition and information
4.2.2 Restraints Technical issues in apps High cost of apps
4.2.3 Opportunities Emerging markets Rising investments in fitness apps Growing demand for real-time data Growing demand for fitness apps for different purposes
4.2.4 Challenges Inaccurate data results of tracking and/fitness High Competition High data requirements from the consumers
4.3 Trends
5 Market Analysis
5.1 Porter’s Five Forces Analysis
5.2 Impact of COVID-19
5.3 Ansoff Matrix Analysis
6 Global Fitness App Market, By Type
6.1 Introduction
6.2 Exercise & Weight Loss
6.3 Activity Tracking
6.4 Diet & Nutrition
6.5 Muscle gain
7 Global Fitness App Market, By Function
7.1 Introduction
7.2 Activity Tracking
7.3 Medication Adherence
7.4 Disease Management
7.5 Lifestyle Management
8 Global Fitness App Market, By Gender
8.1 Introduction
8.2 Male
8.3 Female
9 Global Fitness App Market, By Platform
9.1 Introduction
9.2 iOS
9.3 Android
9.4 Windows
10 Global Fitness App Market, By Geography
10.1 Introduction
10.2 North America
10.2.1 US
10.2.2 Canada
10.2.3 Mexico
10.3 South America
10.3.1 Brazil
10.3.2 Argentina
10.4 Europe
10.4.1 UK
10.4.2 France
10.4.3 Germany
10.4.4 Italy
10.4.5 Spain
10.4.6 Rest of Europe
10.5 Asia-Pacific
10.5.1 China
10.5.2 Japan
10.5.3 India
10.5.4 Indonesia
10.5.5 Malaysia
10.5.6 South Korea
10.5.7 Australia
10.5.8 Russia
10.5.9 Rest of APAC
10.6 Rest of the World
10.6.1 Qatar
10.6.2 Saudi Arabia
10.6.3 South Africa
10.6.4 United Arab Emirates
10.6.5 Latin America
11 Competitive Landscape
11.1 IGR Competitive Quadrant
11.2 Market Share Analysis
11.3 Competitive Scenario
11.3.1 Mergers & Acquisitions
11.3.2 Agreement, Collaborations, & Partnerships
11.3.3 New Product Launches & Enhancements
11.3.4 Investments & Funding
12 Company Profiles
12.1 Adidas AG
12.2 ASICS Digital Inc.
12.3 Azumio Inc.
12.4 BetterME.
12.5 FitNow Inc.
12.6 Google LLC
12.7 Nike Inc.
12.8 Samsung Electronics Co. Ltd.
12.9 Under Armour Inc.
12.10 YAZIO GmbH.
12.11 Noom
12.12 Polar Electro
12.13 MyFitnessPal, Inc.
12.14 Kayla Itsines
12.15 Willow Tree, Inc.
12.16 Fooducate
12.17 Fitbit, Inc. (Google)
12.18 FitnessKeeper (Asics)
12.19 Grandapps
12.20 Motorola Mobility LLC (Lenovo)
12.21 Aaptiv Inc
12.22 Appinventiv
13 Appendix
13.1 Questionnaire

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