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Neuromarketing Solutions Market: Global Industry Analysis, Trends, Market Size and Forecasts up to 2024

Neuromarketing Solutions Market: Global Industry Analysis, Trends, Market Size and Forecasts up to 2024
The report on global neuromarketing solutions market provides qualitative and quantitative analysis for the period of 2016 to 2024. The report predicts the global neuromarketing solutions market to grow with a CAGR of 9.1% over the forecast period of 2018-2024. The study on neuromarketing solutions market covers the analysis of the leading geographies such as North America, Europe, Asia-Pacific and RoW for the period of 2016 to 2024.
Neuromarketing is a commercial marketing communication field that applies neuropsychology to marketing research, studying consumer’s sensorimotor, cognitive, and effective response to marketing stimuli. Neuromarketing seeks to understand the rationale behind how consumers make purchasing decisions and their responses to marketing stimuli. Neuromarketing helps to develop fresh viewpoints among marketers and creative thinkers and uncovers emotional and non-conscious responses among respondents. It helps to convert qualitative information into quantitative information for better analysis of responses obtained from respondents.

Global Neuromarketing solution market is showing a positive trend of development around the globe. There are many factors that are helping to boost this market. Neuromarketing helps marketers understand the key factors that persuade a customer to make a purchase. It helps the marketer to gain insights on the consumers buying behavior, which in turn helps the company to formulate effective and efficient marketing strategies. Also, major retail giants are adopting eye tracking & facial coding, functional magnetic resonance imagery (fMRI), biometrics that measures heart rate, and galvanic skin response (GSR) to understand how a person reacts to visual and audio stimuli. These aforementioned factors are responsible for driving the global neuromarketing solutions market.

Among the Geographies, North America has the significant market share followed by Europe. The North America region, houses several leading companies operating in the neuromarketing solutions market, continuous increase in a number of neuromarketing solution providers firm. Highly advanced technological infrastructure has made this region early adopters of technology and provide them first mover advantage in this sector. The Asia Pacific region is showing a huge rise in the global market for neuromarketing solutions in the near future. Countries like India and China are the leading region in the Asia Pacific market for neuromarketing solutions.

Recent Developments:-
Singapore Press Holdings (SPH) launched neuromarketing consumer insights lab in March 2018
Singapore Press Holdings (SPH) and neuroscience technology company NeuroTrend launched a neuromarketing consumer insights lab to provide deeper level consumer insights for advertisers. NeuroTrend has worked with global companies such as Johnson & Johnson, KFC, Knauf, Lays, Pepsico, Pfizer, Philip Morris, Teva Pharmaceutical, World Wildlife Fund and more.

Facebook builded Its Own Neuroscience Center to Study Marketing in May 2017
Facebook opened center for marketing science innovation, which would be a place for the social network to conduct neuroscience research that would help advertisers, publishers, brands and tech companies to better understand what type of content resonates across platforms and devices. This lab would study users in a variety of situations meant to simulate viewing content in various settings, including on a desktop computer, mobile device or big-screen television.

GSK Consumer Healthcare launched a new ‘consumer sensory lab’ in October 2017
GSK Consumer Healthcare launched a new high-tech ‘consumer sensory lab’. The lab, located at the firm’s UK headquarters in Brentford, aimed to understand consumers’ sensory preferences, working alongside the existing ‘shopper science lab’ to understand consumer preferences and behaviors throughout the product development process. Products will be tested by the panel during eight weekly sessions, meaning that consumer preferences will be incorporated throughout the product development process.
Digital agency Lab unveiled new branding and website to reflect neuromarketing capabilities in July 2016
Digital agency Lab launched its website, aimed at putting ‘human understanding’ at the center of its strategy. After a merger with Neuro Agency, the new branding reflects Lab’s dedication to understanding human behaviour and creating engaging digital experiences through a mixture of psychology, behavioural economics and neuromarketing.
The report on neuromarketing solutions market is a comprehensive study and presentation of drivers, restraints, opportunities, demand factors, market size, forecasts, and trends in the global neuromarketing solutions market over the period of 2016 to 2024. Moreover, the report is collective presentation of primary and secondary research findings.
Porter's five forces model in the report provides insights into the competitive rivalry, supplier and buyer positions in the market and opportunities for the new entrants in the global neuromarketing solutions market over the period of 2016 to 2024. Further, IGR- Growth Matrix given in the report brings an insight on the investment areas that existing or new market players can consider.

Research Methodology
A) Primary Research
Our primary research involves extensive interviews and analysis of the opinions provided by the primary respondents. The primary research starts with identifying and approaching the primary respondents, the primary respondents are approached through
1. Key Opinion Leaders associated with Infinium Global Research
2. Internal and External subject matter experts
3. Professionals and participants from LinkedIn, Hoovers, Factiva and Bloggers
Our primary research respondents typically include
1. Executives working with leading companies in the market under review
2. Product/brand/marketing managers
3. CXO level executives
4. Regional/zonal/ country managers
5. Vice President level executives.
B) Secondary Research
Secondary research involves extensive exploring through the secondary sources of information available in both public domain and paid sources. At Infinium Global Research, each research study is based on over 500 hours of secondary research accompanied by primary research. The information obtained through the secondary sources is validated through the crosscheck on various data sources.
The secondary sources of the data typically include
1. Company reports and publications
2. Government/institutional publications
3. Trade and associations journals
4. Databases such as WTO, OECD, World Bank, and among others.
5. Websites and publications by research agencies

Segment Covered
The global neuromarketing solutions market is segmented on the basis of technology.

Global Neuromarketing Solutions Market by Technology
Functional Magnetic Resonance Imaging (fMRI)
Electroencephalography (EEG)
Eye Tracking
Positron Emission Tomography (PET)
Magnetoencephalography (MEG)

Company Profiles
Tobii Technology
iMotions
SensoMotoric Instruments
LC Technologies
SR Research
ISCAN, Inc.
Compumedics Limited
Cadwell Industries, Inc.
EB Neuro S.p.A.

How this report delivers?
1. Comprehensive analysis of global as well as regional markets of neuromarketing solutions market.
2. Complete coverage of all the segments in neuromarketing solutions market to analyze the trends, developments in the global market and forecast of market size up to 2024.
3. Comprehensive analysis of the companies operating in global neuromarketing solutions market. The company profile includes analysis of product portfolio, revenue, SWOT analysis and latest developments of the company.
4. IGR- Growth Matrix presents analysis of the product segments and geographies that market players should focus to invest, consolidate, expand and/or diversify.


The report on neuromarketing solutions market is a comprehensive study and presentation of drivers, restraints, opportunities, demand factors, market size, forecasts, and trends in the global neuromarketing solutions market over the period of 2016 to 2024. Moreover, the report is collective presentation of primary and secondary research findings.

1. Preface
1.1. Report Description
1.2. Research Methods
1.3. Research Approaches
2. Executive Summary
2.1. Neuromarketing Solutions Market Highlights
2.2. Neuromarketing Solutions Market Projection
2.3. Neuromarketing Solutions Market Regional Highlights
3. Global Neuromarketing Solutions Market Overview
3.1. Introduction
3.2. Market Dynamics
3.2.1. Drivers
3.2.2. Restraints
3.2.3. Opportunities
3.3. Porter's Five Forces Analysis
3.4. IGR-Growth Matrix Analysis
3.4.1. IGR-Growth Matrix Analysis by Technology
3.4.2. IGR-Growth Matrix Analysis by Region
3.5. Value chain Neuromarketing Solutions Market
4. Neuromarketing Solutions Market Macro Indicator Analysis
5. Global Neuromarketing Solutions Market by Technology
5.1. Functional Magnetic Resonance Imaging (FMRI)
5.2. Electroencephalography (EEG)
5.3. Eye Tracking
5.4. Positron Emission Tomography (PET)
5.5. Magnetoencephalographic (MEG)
6. Global Neuromarketing Solutions Market by Region 2018-2024
6.1. North America
6.1.1. North America Neuromarketing Solutions Market by Technology
6.1.2. North America Neuromarketing Solutions Market by Country
6.2. Europe
6.2.1. Europe Neuromarketing Solutions Market by Technology
6.2.2. Europe Neuromarketing Solutions Market by Country
6.3. Asia-Pacific
6.3.1. Asia-Pacific Neuromarketing Solutions Market by Technology
6.3.2. Asia-Pacific Neuromarketing Solutions Market by Country
6.4. RoW
6.4.1. RoW Neuromarketing Solutions Market by Technology
6.4.2. RoW Neuromarketing Solutions Market by Sub-region
7. Company Profiles and Competitive Landscape
7.1. Competitive Landscape in the Global Neuromarketing Solutions Market
7.2. Companies Profiles
7.2.1. Tobii Technology
7.2.1.1. Overview
7.2.1.2. Company Snapshot
7.2.1.3. Financial Snapshot
7.2.1.4. Product portfolio
7.2.1.5. Recent developments
7.2.2. iMotions
7.2.2.1. Overview
7.2.2.2. Company Snapshot
7.2.2.3. Financial Snapshot
7.2.2.4. Product portfolio
7.2.2.5. Recent developments
7.2.3. Sensomotoric Instruments
7.2.3.1. Overview
7.2.3.2. Company Snapshot
7.2.3.3. Financial Snapshot
7.2.3.4. Product portfolio
7.2.3.5. Recent developments
7.2.4. LC Technologies
7.2.4.1. Overview
7.2.4.2. Company Snapshot
7.2.4.3. Financial Snapshot
7.2.4.4. Product portfolio
7.2.4.5. Recent developments
7.2.5. SR Research
7.2.5.1. Overview
7.2.5.2. Company Snapshot
7.2.5.3. Financial Snapshot
7.2.5.4. Product portfolio
7.2.5.5. Recent developments
7.2.6. ISCAN, Inc.
7.2.6.1. Overview
7.2.6.2. Company Snapshot
7.2.6.3. Financial Snapshot
7.2.6.4. Product portfolio
7.2.6.5. Recent developments
7.2.7. Compumedics Limited
7.2.7.1. Overview
7.2.7.2. Company Snapshot
7.2.7.3. Financial Snapshot
7.2.7.4. Product portfolio
7.2.7.5. Recent developments
7.2.8. Cadwell Industries, Inc.
7.2.8.1. Overview
7.2.8.2. Company Snapshot
7.2.8.3. Financial Snapshot
7.2.8.4. Product portfolio
7.2.8.5. Recent developments
7.2.9. Eb Neuro S.p.a.
7.2.9.1. Overview
7.2.9.2. Company Snapshot
7.2.9.3. Financial Snapshot
7.2.9.4. Product portfolio
7.2.9.5. Recent developments
8. Appendix
8.1. Primary research findings and questionnaire

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