About e-learning in Europe
Since the introduction of digital devices, education institutes across the developed economies of Europe have systematically incorporated them into the classroom. Ubiquitous adoption of hardware tools including iPads, e-readers, laptops, and IWBs has led to the adoption of digital content and supporting software. This made it possible to personalize and securely deliver learning content. Several innovative tools and platforms have emerged in the past decade. This has intensified the need for a balanced, collaborative architecture that supports the optimal functioning of a learning system and takes all technological dimensions into account.
Technavio’s analysts forecast the e-learning market in Europe to grow at a CAGR of 12.27% during the period 2016-2020.
Covered in this report
The report covers the present scenario and the growth prospects of the e-learning market in Europe for 2016-2020. To calculate the market size, Technavio considers the revenue generated from products such as content, software and services, and faculty support. The report also considers the revenue generated by higher education institutes and K-12 schools as its prime end-users.
The market is divided into the following segments based on components:
Technavio Announces the Publication of its Research Report – E-Learning Market in Europe 2016-2020
Technavio recognizes the following companies as the key players in the e-learning market in Europe: Adobe Systems, Blackboard, Docebo, and SAP.
Other Prominent Vendors in the market are: Aptara, City & Guilds, Desire2Learn, Edmodo, Haiku Learning, N2N Services, Saba Software, Schoology, and Tata Interactive Systems.
Commenting on the report, an analyst from Technavio’s team said: “One of the key trends for market growth will be analytical applications which helps in improving teaching and analyzing student data methods. Following many business industries, the education industry has also begun to employ data science. Business entities use big data for business activities like tracking consumer behavior and sales, which is used in marketing campaigns. However, the objective of using data science in education is to determine ways to improve quality of education and enhance performance of schools. Insights from learning analytics are actively used to make data-backed informed decisions about every aspect of the educational system. Learning analytics provides crucial tools to analyze student data. With this, institutes build better teaching methods and improve other processes and functions.”
According to the report, one of the key drivers for market growth will be strong focus on blended learning. Blended learning is considered as a model that is compatible with classroom lecture sessions. There are many apprehensions existing among educational institutes in the region about completely shifting to online education. Blended learning offers a versatile medium to adopt innovative methods of knowledge delivery within the framework of traditional teaching methods. Due to their flexibility, many educational institutions are offering blended learning models and various online courses. With the increasing popularity of these courses, many institutions are also planning to collaborate to offer joint online learning courses.
Further, the report states that one of the major challenges for the market will be inconsistent penetration of e-learning. Although the majority of educational institutes in Europe understand the value of incorporating e-learning methodology, the degree of adoption varies considerably. The level of e-learning deployment in schools and universities depends on the availability of budget and supporting infrastructure. E-learning is mainly implemented in disciplines like business management studies, engineering and technology, and education and teacher training. It is also used for language teaching and transversal and entrepreneurial skills training.
Adobe Systems, Blackboard, Docebo, SAP, Aptara, City & Guilds, Desire2Learn, Edmodo, Haiku Learning, N2N Services, Saba Software, Schoology, Tata Interactive Systems.
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