About E-learning in the US
The e-learning market in the US is growing rapidly due to changes in the education sector such as the introduction of education technology and online content to the curriculum. Innovations by vendors have led to the use of more advanced technologies in the education system. Simulations, cloud-based solutions, and AR are some such technologies. Cloud solutions have restructured aspects of education such as content creation, content delivery, and accessibility, making it more productive, convenient, and effective. Many institutions in the US are deploying cloud-based solutions for economic benefits.
Technavio’s analysts forecast the e-learning market in the US to grow at a CAGR of 15.65% during the period 2016-2020.
Covered in this report
The report covers the present scenario and the growth prospects of the e-learning market in the US for 2016-2020. To calculate the market size, Technavio considers the revenue generated from sales of products like content, technology, and services. The report also considers the revenue generated by end-users such as higher education and K-12 segments.
The market is divided into the following segments based on product:
Technavio Announces the Publication of its Research Report – E-Learning Market in the US 2016-2020
Technavio recognizes the following companies as the key players in the e-learning market in the US: Blackboard, D2L, Oracle, Pearson Education, and SunGard.
Other Prominent Vendors in the market are: Aptara, Articulate, City & Guilds Group, Docebo, Edmodo, Educomp, Haiku Learning, N2N Services, Saba Software, Schoology, and Tata Interactive Systems.
Commenting on the report, an analyst from Technavio’s team said: “Cloud-based solutions will be key trend for market growth. The e-learning market in the US will experience a surge in the use of cloud-based learning solutions. The software required to address the different aspects of e-learning, content creation, online classroom management, and data extraction from online sources is being shifted to the cloud. Cost-efficiency is one of the reasons for this trend. Cloud platforms promote remote learning that is free from the complexities of installation, licenses, maintenance, and upgrades.”
According to the report, government initiatives to overcome the shortfalls of the current education system will be a key trend for market growth. Educational institutions are experiencing pressure from different sectors to improve both academic and administrative systems. The labor market requires graduates with better job skills and applied knowledge, while the student and parent community demands greater transparency in the education system. Therefore, most institutions are turning toward online and digitized education to overcome the shortfalls of the current education system.
Further, the report states that quality of content will be a major challenge for the market. The emergence of digital learning has prompted many educational institutions to offer both classroom-based and online learning programs. Several vendors are capitalizing on this opportunity by providing online courses in a variety of subjects. Although learners have a wide range of options, the credibility of these courses is often in doubt, as many institutions believe that these courses lack depth and accuracy. As a result, most institutions rely on customized content by third-party content developers or on online course material by credible market leaders. Such apprehensions by the institutions can negatively affect small and local vendors with low visibility in the online content market.
Blackboard, D2L, Oracle, Pearson Education, SunGard, Aptara, Articulate, City & Guilds Group, Docebo, Edmodo, Educomp, Haiku Learning, N2N Services, Saba Software, Schoology, Tata Interactive Systems.
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