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E-learning Market in the US 2016-2020

About E-learning in the US

The e-learning market in the US is growing rapidly due to changes in the education sector such as the introduction of education technology and online content to the curriculum. Innovations by vendors have led to the use of more advanced technologies in the education system. Simulations, cloud-based solutions, and AR are some such technologies. Cloud solutions have restructured aspects of education such as content creation, content delivery, and accessibility, making it more productive, convenient, and effective. Many institutions in the US are deploying cloud-based solutions for economic benefits.

Technavio’s analysts forecast the e-learning market in the US to grow at a CAGR of 15.65% during the period 2016-2020.

Covered in this report

The report covers the present scenario and the growth prospects of the e-learning market in the US for 2016-2020. To calculate the market size, Technavio considers the revenue generated from sales of products like content, technology, and services. The report also considers the revenue generated by end-users such as higher education and K-12 segments.

The market is divided into the following segments based on product:

  • Content
  • Services
  • Technology
Technavio's report, E-learning Market in the US 2016-2020, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the market landscape and its growth prospects over the coming years. The report also includes a discussion of the key vendors operating in this market.

Key vendors
  • Blackboard
  • Desire2Learn
  • Oracle
  • Pearson
  • SunGard
Other prominent vendors
  • Aptara
  • Articulate
  • City and Guilds Group
  • Docebo
  • Edmodo
  • Educomp
  • Haiku Learning
  • N2N Services
  • Saba Software
  • Schoology
  • Tata Interactive Systems
Market driver
  • Private equity investments in education
  • For a full, detailed list, view our report
Market challenge
  • Threat from MOOCs and open-source software vendors
  • For a full, detailed list, view our report
Market trend
  • Cloud-based solutions
  • For a full, detailed list, view our report
Key questions answered in this report
  • What will the market size be in 2020 and what will the growth rate be?
  • What are the key market trends?
  • What is driving this market?
  • What are the challenges to market growth?
  • Who are the key vendors in this market space?
  • What are the market opportunities and threats faced by the key vendors?
  • What are the strengths and weaknesses of the key vendors?


Press Release

Technavio Announces the Publication of its Research Report – E-Learning Market in the US 2016-2020

Technavio recognizes the following companies as the key players in the e-learning market in the US: Blackboard, D2L, Oracle, Pearson Education, and SunGard.

Other Prominent Vendors in the market are: Aptara, Articulate, City & Guilds Group, Docebo, Edmodo, Educomp, Haiku Learning, N2N Services, Saba Software, Schoology, and Tata Interactive Systems.

Commenting on the report, an analyst from Technavio’s team said: “Cloud-based solutions will be key trend for market growth. The e-learning market in the US will experience a surge in the use of cloud-based learning solutions. The software required to address the different aspects of e-learning, content creation, online classroom management, and data extraction from online sources is being shifted to the cloud. Cost-efficiency is one of the reasons for this trend. Cloud platforms promote remote learning that is free from the complexities of installation, licenses, maintenance, and upgrades.”

According to the report, government initiatives to overcome the shortfalls of the current education system will be a key trend for market growth. Educational institutions are experiencing pressure from different sectors to improve both academic and administrative systems. The labor market requires graduates with better job skills and applied knowledge, while the student and parent community demands greater transparency in the education system. Therefore, most institutions are turning toward online and digitized education to overcome the shortfalls of the current education system.

Further, the report states that quality of content will be a major challenge for the market. The emergence of digital learning has prompted many educational institutions to offer both classroom-based and online learning programs. Several vendors are capitalizing on this opportunity by providing online courses in a variety of subjects. Although learners have a wide range of options, the credibility of these courses is often in doubt, as many institutions believe that these courses lack depth and accuracy. As a result, most institutions rely on customized content by third-party content developers or on online course material by credible market leaders. Such apprehensions by the institutions can negatively affect small and local vendors with low visibility in the online content market.

Companies Mentioned

Blackboard, D2L, Oracle, Pearson Education, SunGard, Aptara, Articulate, City & Guilds Group, Docebo, Edmodo, Educomp, Haiku Learning, N2N Services, Saba Software, Schoology, Tata Interactive Systems.

  • Executive summary
    • Highlights
  • Scope of the report
    • Market overview
    • Top-vendor offerings
      • Table Product offerings
  • Market research methodology
    • Research methodology
    • Economic indicators
  • Introduction
    • Key market highlights
  • Market Landscape
    • Market overview
      • Table Global e-learning market and US e-learning market
    • Market size and forecast
      • Table E-learning market in US 2015-2020 ($ billions)
    • Five forces analysis
      • Table Five forces analysis
  • Market segmentation by end-user
    • E-learning market in US by end-users
      • Table E-learning market in US by end-users 2015
      • Table E-learning market in US by end-users 2020
      • Table E-learning market in US by end-users 2015-2020 ($ billions)
      • Table E-learning market in US by end-users 2015-2020
    • E-learning market in US by higher education
      • Table E-learning market in US by higher education 2015-2020 ($ billions)
    • E-learning market in US by K-12
      • Table E-learning market in US by K-12 2015-2020 ($ billions)
  • Market segmentation by product
    • E-learning market in US by product
      • Table E-learning market in US by product 2015
      • Table E-learning market in US by product 2020
      • Table E-learning market in US by product 2015-2020 ($ billions)
      • Table E-learning market in US by product 2015-2020
    • E-learning market in US by content
      • Table E-learning market in US by content 2015-2020 ($ billions)
    • E-learning market in US by technology
      • Table E-learning market in US by technology 2015-2020 ($ billions)
    • E-learning market in US by services
      • Table E-learning market in US by services 2015-2020 ($ billions)
  • Market drivers
    • Private equity investments in education
      • Table Venture funding in education technology in US ($ millions)
    • Government initiatives
    • Greater adoption of blended learning
      • Table Blended learning models
    • Development of authoring tools
    • Demand for distance learning
  • Impact of drivers
    • Table Impact of drivers
  • Market challenges
    • Threat from MOOCs and open-source software vendors
    • Quality of content
    • Faculty recruitment and training
    • Issues pertaining to secure learning environments
  • Impact of drivers and challenges
    • Table Impact of drivers and challenges
  • Market trends
    • Cloud-based solutions
    • Big data in e-learning
      • Table Learning analytics market in North America 2014-2019 ($ millions)
    • AR in e-learning
    • Simulation in classrooms
    • Opportunities for formative assessment
  • Vendor landscape
    • Competitive scenario
    • Market vendor analysis 2015
    • Other prominent vendors
  • Key vendor analysis
    • Blackboard
      • Table Blackboard: Business segmentation
    • D2L
      • Table D2L: Business segmentation
    • Oracle
      • Table Oracle: Business segmentation by revenue 2015
      • Table Oracle: Business segmentation by revenue 2014 and 2015 ($ billions)
      • Table Oracle: Geographical segmentation by revenue 2015
    • Pearson Education
      • Table Virtual learning products
      • Table Platforms
      • Table Learning platforms
      • Table Course resources and content
      • Table Solutions and services
    • SunGard
      • Table SunGard: Business segmentation by revenue 2014
      • Table SunGard: Business segmentation by revenue 2013 and 2014 ($ billions)
      • Table SunGard: Geographical segmentation by revenue 2014
  • Other prominent vendors
    • Aptara
    • Articulate
    • City & Guilds Group
    • Docebo
    • Edmodo
    • Educomp
    • Haiku Learning
    • N2N Services
    • Saba Software
    • Schoology
    • Tata Interactive Systems
  • Appendix
    • List of abbreviations
  • Explore Technavio

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