E-commerce Packaging Market by Type and Geography - Global Forecast and Analysis 2019-2023

Global E-Commerce Packaging Market: About this market

Technavio’s e-commerce packaging market analysis considers sales from corrugated boxes, protective packaging, and polybags types. Our analysis also considers the sales of e-commerce packaging in APAC, Europe, North America, South America, and MEA. In 2018, the corrugated boxes segment had a significant market share, and this trend is expected to continue over the forecast period. Factors such as the durability and lightweight properties of corrugated boxes will play a significant role in the corrugated boxes segment to maintain its market position. Also, our global e-commerce packaging market report looks at factors such as the growth of the e-commerce sector, increase in the demand for secondary packaging and protective packaging, and increasing demand for subscription boxes. However, complex supply chain, need for e-commerce packaging to comply with stringent regulations, and difficulties in optimizing packaging size may hamper the growth of the e-commerce packaging industry over the forecast period.

Global E-Commerce Packaging Market: Overview

Increasing demand for secondary and protective packaging

The high internet and smartphone penetration are aiding the rapid growth of the e-commerce sector, which necessitates secondary and protective packaging when the goods are transported. E-commerce packaging is important for fulfilling functions such as cushioning, void filling, protecting, dividing, and shock absorption. These materials are useful for packing of fragile products to prevent any kind of damage and tampering. Moreover, the main purpose of secondary packaging is ease in logistics and branding of e-commerce vendors. Thus, the need for secondary packaging in the e-commerce sector will lead to the expansion of the global e-commerce packaging market at a CAGR of over 9% during the forecast period.

Growing popularity of smart packaging

The emergence of smart packaging is gaining traction in the market as it helps in monitoring the freshness of the products. Smart packaging is embedded with sensor technology, which helps to monitor the freshness of the product, display information about quality, and thus, improve product and customer safety. Smart packages are currently being used for the packaging of various food products, pharmaceuticals, electronics, apparel, and many other types of products. This improves the customer experience and helps vendors gain their trust. The popularity of smart packaging among these customers is expected to have a positive impact on the overall market growth.

For the detailed list of factors that will drive the global e-commerce packaging market during the forecast period 2019-2023, click here.

Competitive Landscape

With the presence of a few major players, the global e-commerce packaging market is concentrated. Technavio’s robust vendor analysis is designed to help clients improve their market position, and in line with this, this report provides a detailed analysis of few leading e-commerce packaging manufacturers, that include Amcor Ltd., BillerudKorsnäs AB, DS Smith Plc, Georgia-Pacific LLC, International Paper Co., Mondi Group, Orora Packaging Australia Pty Ltd., Sealed Air Corp., Smurfit Kappa Group Plc, and WestRock Co.

Also, the e-commerce packaging market analysis report includes information on upcoming trends and challenges that will influence market growth. This is to help companies strategize and leverage on all forthcoming growth opportunities.


  • Executive summary
  • Scope of the report
    • Preface
      • Table Vendors: Key offerings
    • Currency conversion rates for US$
  • Market landscape
    • Market ecosystem
      • Table Global consumer and industrial packaging market
      • Table Segments of global consumer and industrial packaging market
    • Market characteristics
      • Table Market characteristics
    • Market segmentation analysis
      • Table Market segments
  • Market sizing
    • Market definition
      • Table Market definition - Inclusions and exclusions checklist
    • Market sizing 2018
      • Table Market size 2018
    • Market size and forecast 2018-2023
      • Table Global market: Size and forecast 2018-2023 ($ millions)
      • Table Global market: Year-over-year growth 2019-2023 (%)
  • Five forces analysis
    • Table Five forces analysis 2018
    • Table Five forces analysis 2023
    • Bargaining power of buyers
      • Table Bargaining power of buyers
    • Bargaining power of suppliers
      • Table Bargaining power of suppliers
    • Threat of new entrants
      • Table Threat of new entrants
    • Threat of substitutes
      • Table Threat of substitutes
    • Threat of rivalry
      • Table Threat of rivalry
    • Market condition
      • Table Market condition - Five forces 2018
  • Market segmentation by type
    • Table Type - Market share 2018-2023 (%)
    • Comparison by type
      • Table Comparison by type
    • Corrugated boxes - Market size and forecast 2018-2023
      • Table Corrugated boxes - Market size and forecast 2018-2023 ($ millions)
      • Table Corrugated boxes - Year-over-year growth 2019-2023 (%)
    • Protective packaging - Market size and forecast 2018-2023
      • Table Protective packaging - Market size and forecast 2018-2023 ($ millions)
      • Table Protective packaging - Year-over-year growth 2019-2023 (%)
    • Polybags - Market size and forecast 2018-2023
      • Table Polybags - Market size and forecast 2018-2023 ($ millions)
      • Table Polybags - Year-over-year growth 2019-2023 (%)
    • Market opportunity by type
      • Table Market opportunity by type
  • Customer landscape
    • Table Customer landscape
  • Geographic landscape
    • Geographic segmentation
      • Table Market share by geography 2018-2023 (%)
    • Geographic comparison
      • Table Geographic comparison
    • APAC - Market size and forecast 2018-2023
      • Table APAC - Market size and forecast 2018-2023 ($ millions)
      • Table APAC - Year-over-year growth 2019-2023 (%)
    • North America - Market size and forecast 2018-2023
      • Table North America - Market size and forecast 2018-2023 ($ millions)
      • Table North America - Year-over-year growth 2019-2023 (%)
    • Europe - Market size and forecast 2018-2023
      • Table Europe - Market size and forecast 2018-2023 ($ millions)
      • Table Europe - Year-over-year growth 2019-2023 (%)
    • South America - Market size and forecast 2018-2023
      • Table South America - Market size and forecast 2018-2023 ($ millions)
      • Table South America - Year-over-year growth 2019-2023 (%)
    • MEA - Market size and forecast 2018-2023
      • Table MEA - Market size and forecast 2018-2023 ($ millions)
      • Table MEA - Year-over-year growth 2019-2023 (%)
    • Key leading countries
      • Table Key leading countries
    • Market opportunity
      • Table Market opportunity
  • Decision framework
  • Drivers and challenges
    • Market drivers
    • Market challenges
      • Table Impact of drivers and challenges
  • Market trends
    • Growing popularity of smart packaging
    • Increase in demand for recyclable and sustainable packaging
    • Advent of fit-to-product and box-on-demand solutions
  • Vendor landscape
    • Overview
      • Table Vendor landscape
    • Landscape disruption
      • Table Landscape disruption
    • Competitive scenario
  • Vendor analysis
    • Vendors covered
      • Table Vendors covered
    • Vendor classification
      • Table Vendor classification
    • Market positioning of vendors
      • Table Market positioning of vendors
    • Amcor Ltd.
      • Table Amcor Ltd. - Vendor overview
      • Table Amcor Ltd. - Business segments
      • Table Amcor Ltd. - Organizational developments
      • Table Amcor Ltd. - Geographic focus
      • Table Amcor Ltd. - Segment focus
      • Table Amcor Ltd. - Key offerings
    • BillerudKorsnäs AB
      • Table BillerudKorsnäs AB - Vendor overview
      • Table BillerudKorsnäs AB - Product segments
      • Table BillerudKorsnäs AB - Organizational developments
      • Table BillerudKorsnäs AB - Geographic focus
      • Table BillerudKorsnäs AB - Segment focus
      • Table BillerudKorsnäs AB - Key offerings
    • DS Smith Plc
      • Table DS Smith Plc - Vendor overview
      • Table DS Smith Plc - Business segments
      • Table DS Smith Plc - Organizational developments
      • Table DS Smith Plc - Geographic focus
      • Table DS Smith Plc - Segment focus
      • Table DS Smith Plc - Key offerings
    • Georgia-Pacific LLC
      • Table Georgia-Pacific LLC - Vendor overview
      • Table Georgia-Pacific LLC - Product segments
      • Table Georgia-Pacific LLC - Organizational developments
      • Table Georgia-Pacific LLC - Key offerings
    • International Paper Co.
      • Table International Paper Co. - Vendor overview
      • Table International Paper Co. - Business segments
      • Table International Paper Co. - Organizational developments
      • Table International Paper Co. - Geographic focus
      • Table International Paper Co. - Segment focus
      • Table International Paper Co. - Key offerings
    • Mondi Group
      • Table Mondi Group - Vendor overview
      • Table Mondi Group - Business segments
      • Table Mondi Group - Organizational developments
      • Table Mondi Group - Geographic focus
      • Table Mondi Group - Segment focus
      • Table Mondi Group - Key offerings
    • Orora Packaging Australia Pty Ltd.
      • Table Orora Packaging Australia Pty Ltd. - Vendor overview
      • Table Orora Packaging Australia Pty Ltd. - Business segments
      • Table Orora Packaging Australia Pty Ltd. - Organizational developments
      • Table Orora Packaging Australia Pty Ltd. - Geographic focus
      • Table Orora Packaging Australia Pty Ltd. - Segment focus
      • Table Orora Packaging Australia Pty Ltd. - Key offerings
    • Sealed Air Corp.
      • Table Sealed Air Corp. - Vendor overview
      • Table Sealed Air Corp. - Business segments
      • Table Sealed Air Corp. - Organizational developments
      • Table Sealed Air Corp. - Geographic focus
      • Table Sealed Air Corp. - Segment focus
      • Table Sealed Air Corp. - Key offerings
    • Smurfit Kappa Group Plc
      • Table Smurfit Kappa Group Plc - Vendor overview
      • Table Smurfit Kappa Group Plc - Business segments
      • Table Smurfit Kappa Group Plc - Organizational developments
      • Table Smurfit Kappa Group Plc - Geographic focus
      • Table Smurfit Kappa Group Plc - Segment focus
      • Table Smurfit Kappa Group Plc - Key offerings
    • WestRock Co.
      • Table WestRock Co. - Vendor overview
      • Table WestRock Co. - Business segments
      • Table WestRock Co. - Organizational developments
      • Table WestRock Co. - Segment focus
      • Table WestRock Co. - Key offerings
  • Appendix
    • Research methodology
      • Table Validation techniques employed for market sizing
    • List of abbreviations
    • Definition of market positioning of vendors
      • Table Definition of market positioning of vendors
  • Explore Technavio

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