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E-book Market in the US 2016-2020

E-book Market in the US 2016-2020

About E-book Market in the US

An electronic book, or e-book, is a digital publication of a book that can be read on computers or handheld electronic devices like tablets. These books have a lower price range compared to their printed counterparts, and this is one of the major reasons for their growing popularity in the US. They are compatible with most electronic display devices and provide users with a variety of reading options on any of their display devices.

Technavio’s analysts forecast the e-book market in the US to grow at a CAGR of 13.98% during the period 2016-2020.

Covered in this report

The report covers the present scenario and the growth prospects of the e-book market in the US for 2016-2020. To calculate the market size, the report considers the revenue generated from the online sales of e-books.

The market is divided into the following segments based on categories

  • Nonfiction
  • Juvenile
  • Fiction
  • Technavio's report, E-book Market in the US 2016-2020, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the market landscape and its growth prospects over the coming years. The report also includes a discussion of the key vendors operating in this market.

    Key vendors
    • Amazon
    • Apple
    • Barnes & Noble
    • Kobo
    Other prominent vendors
    • E-books.com
    • Harlequin.com
    • Google
    • Lulu
    • OmniLit
    • Smashwords
    • Waterstones
    Market driver
    • Increased penetration of portable devices
    • For a full, detailed list, view our report
    Market challenge
    • Content piracy
    • For a full, detailed list, view our report
    Market trend
    • Self-publishing
    • For a full, detailed list, view our report
    Key questions answered in this report
    • What will the market size be in 2020 and what will the growth rate be?
    • What are the key market trends?
    • What is driving this market?
    • What are the challenges to market growth?
    • Who are the key vendors in this market space?
    • What are the market opportunities and threats faced by the key vendors?
    • What are the strengths and weaknesses of the key vendors?


    Press Release

    Technavio Announces the Publication of its Research Report – E-book Market in the US 2016-2020

    Technavio recognizes the following companies as the key players in the E-book Market in the US: Amazon, Apple, Barnes & Noble and Kobo.

    Other Prominent Vendors in the market are: E-books.com, Harlequin.com, Google, Lulu, OmniLit, Smashwords, and Waterstones.

    Commenting on the report, an analyst from Technavio’s team said: “The emerging trend of self-publishing is gaining popularity in the e-book market in the US owing to its advantages. Authors can approach vendors to get their books published and sold through online channels, instead of completely depending on traditional publishing houses. Such self-published titles tend to be priced much lower than mainstream titles. Therefore, the number of self-published books in the e-book market in the US is expected to increase because of the low prices these titles offer compared to mainstream titles.”

    According to the report, the increased penetration of portable devices like smartphones, tablets, and e-readers in the US is one of the key drivers of the e-book market in the country. With increased Internet penetration and rapid technological advances, smartphones and tablets have become essential to mobile phone users in the country.

    Further, the report states that content piracy is a significant risk factor for e-book publishers. The increased number of sites that host and supply pirated books is anticipated to adversely affect the growth of the e-book market in the US during the forecast period.

    Companies Mentioned

    Amazon, Apple, Barnes & Noble, Kobo, E-books.com, Harlequin.com, Google, Lulu, OmniLit, Smashwords, Waterstones.

    • Executive summary
      • Highlights
    • Scope of the report
      • Market overview
      • Top-vendor offerings
        • Table Product offerings
    • Market research methodology
      • Research methodology
      • Economic indicators
    • Introduction
      • Key market highlights
    • Country overview
      • Table GDP per capita 2010-2015 ($)
      • Table US population 2010-2015 (millions)
      • Table Employment to population ratio in the US 2015
      • Table Full-time and part-time employment ratio in the US 2015
      • Table Number of Internet users per 100 people in the US (2011-2014)
    • Market landscape
      • Market overview
        • Table Overview of e-book market in the US
      • Market size and forecast
        • Table E-book market in the US 2015-2020 ($ billions)
      • Five forces analysis
        • Table Five forces analysis
    • Market segmentation by product
      • E-book market in the US by product
        • Table E-book market by product 2015
        • Table E-book market by product 2020
    • Market segmentation by reading device
      • E-book market in the US by reading device
        • Table E-book market in the US by reading device 2015
    • Market segmentation by age and gender
      • E-book market in the US by age
        • Table E-book market in the US by demographics 2015
      • E-book market in the US by gender
        • Table E-book market in the US by gender 2015
    • Market drivers
      • Increased penetration of portable devices
      • Government programs to encourage e-book adoption
      • Green initiatives to reduce paper use
    • Impact of drivers
      • Table Impact of drivers
    • Market challenges
      • Content piracy
      • Conflict between publishers and retailers
      • Delays in release of e-books
    • Impact of drivers and challenges
      • Table Impact of drivers and challenges
    • Market trends
      • Self-publishing
      • Transition to digital reading
      • E-book: An evolution in the medium of reading
    • Vendor landscape
      • Competitive scenario
      • Market vendor rank analysis 2015
        • Table E-book market in the US by vendor 2015
    • Key vendor analysis
      • Amazon
        • Table Amazon: Business segmentation by revenue 2015
        • Table Amazon: Business segmentation by revenue 2014 and 2015 ($ billions)
      • Apple
        • Table Apple: Business segmentation by revenue 2015
        • Table Apple: Business segmentation by revenue 2014 and 2015 ($ billions)
      • Barnes & Noble
        • Table Barnes & Noble: Business segmentation by revenue 2015
        • Table Barnes & Noble: Business/product segmentation by revenue 2014 and 2015 ($ billions)
      • Kobo
        • Table Kobo: Business segmentation 2014
      • Other prominent vendors
    • Explore Technavio

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