Women's Intimate Care Products Market by Distribution Channel and Geography - Forecast and Analysis 2020-2024

Women's Intimate Care Products Market by Distribution Channel and Geography - Forecast and Analysis 2020-2024

Global Women’s Intimate Care Products: About this market

Technavio’s women’s intimate care products market analysis considers sales from both offline and online distribution channels. Our study also finds the sales of women’s intimate care products in APAC, Europe, MEA, North America, and South America. In 2019, the offline segment had a significant market share, and this trend is expected to continue over the forecast period. Factors such as pricing strategies and wider product assortments will play a significant role in the offline segment to maintain its market position. Also, our global women’s intimate care products market report looks at factors such as product premiumization due to product innovations and portfolio extension, growing concerns regarding hygiene, increasing participation of women in the labor force. However, the availability of counterfeit products, concerns regarding the disposal of intimate wipes, and usage of harmful chemicals in intimate care products may hamper the growth of the women’s intimate care products industry over the forecast period.

Global Women’s Intimate Care Products Market: Overview

Product premiumization due to product innovations and portfolio extension

Vendors are actively focusing on improving their R&D operations owing to the growing demand for intimate care products from women and rising competition. They are also focusing on differentiating themselves from their competitors by offering women's intimate care products with different functionalities. Hence, they are continuously investing in innovative materials and technologies. Women usually look for intimate care products that have additional features such as fragrance and natural ingredients. This is driving vendors to use high-quality raw materials for their products, which is leading to product premiumization. Thus, increasing product premiumization due to product innovation and portfolio extension will lead to the expansion of the global women’s intimate care products market at a CAGR of almost 5% during the forecast period.

Introduction of natural intimate care products

Women across the world are becoming cautious about the products that they use for intimate care and hence have started preferring products that are free from alcohol and chemicals. This is mainly due to the increasing awareness about skin issues and other health-related problems caused by synthetic intimate care products. Organic intimate care products do not have any side effects and protect the skin from fungal and bacterial infections. The demand for natural and organic products has started increasing owing to such side effects of synthetic products. This development is expected to have a positive impact on the overall market growth.

For the detailed list of factors that will drive the global women’s intimate care products market during the forecast period 2020-2024, click here.

Competitive Landscape

With the presence of several major players, the global women’s intimate care products market is fragmented. Technavio’s robust vendor analysis is designed to help clients improve their market position, and in line with this, this report provides a detailed analysis of several leading women’s intimate care products manufacturers, that include CCA Industries Inc., Combe Inc., Essity Aktiebolag (publ), Prestige Consumer Healthcare Inc., Reckitt Benckiser Group Plc, Sanofi, The Honey Pot Company LLC, The Procter & Gamble Co., Unicharm Corp., and Wet and Dry Personal Care Pvt. Ltd.

Also, the women’s intimate care products market analysis report includes information on upcoming trends and challenges that will influence market growth. This is to help companies strategize and leverage on all forthcoming growth opportunities.


  • Executive summary
  • Scope of the report
    • Preface
    • Currency conversion rates for US$
  • Market landscape
    • Market ecosystem
      • Table Global personal products market
      • Table Segments of global personal products market
    • Market characteristics
      • Table Market characteristics
    • Market segmentation analysis
      • Table Market segments
    • Value chain analysis
  • Market sizing
    • Market definition
      • Table Market definition - Inclusions and exclusions checklist
      • Table Key product offerings
    • Market sizing 2019
      • Table Market size 2019
    • Market size and forecast 2019-2024
      • Table Global market: Size and forecast 2019-2024 ($ millions)
      • Table Global market: Year-over-year growth 2020-2024 (%)
    • Market outlook
  • Five forces analysis
    • Table Five forces analysis 2019
    • Table Five forces analysis 2024
    • Bargaining power of buyers
      • Table Bargaining power of buyers
    • Bargaining power of suppliers
      • Table Bargaining power of suppliers
    • Threat of new entrants
      • Table Threat of new entrants
    • Threat of substitutes
      • Table Threat of substitutes
    • Threat of rivalry
      • Table Threat of rivalry
    • Market condition
      • Table Market condition - Five forces 2019
  • Market segmentation by distribution channel
    • Table Distribution channel - Market share 2019-2024 (%)
    • Comparison by distribution channel
      • Table Comparison by distribution channel
    • Offline - Market size and forecast 2019-2024
      • Table Offline - Market size and forecast 2019-2024 ($ millions)
      • Table Offline - Year-over-year growth 2020-2024 (%)
    • Online - Market size and forecast 2019-2024
      • Table Online - Market size and forecast 2019-2024 ($ millions)
      • Table Online - Year-over-year growth 2020-2024 (%)
    • Market opportunity by distribution channel
      • Table Market opportunity by distribution channel
  • Customer landscape
    • Table Customer landscape
  • Geographic landscape
    • Geographic segmentation
      • Table Market share by geography 2019-2024 (%)
    • Geographic comparison
      • Table Geographic comparison
    • Europe - Market size and forecast 2019-2024
      • Table Europe - Market size and forecast 2019-2024 ($ millions)
      • Table Europe - Year-over-year growth 2020-2024 (%)
    • North America - Market size and forecast 2019-2024
      • Table North America - Market size and forecast 2019-2024 ($ millions)
      • Table North America - Year-over-year growth 2020-2024 (%)
    • APAC - Market size and forecast 2019-2024
      • Table APAC - Market size and forecast 2019-2024 ($ millions)
      • Table APAC - Year-over-year growth 2020-2024 (%)
    • South America - Market size and forecast 2019-2024
      • Table South America - Market size and forecast 2019-2024 ($ millions)
      • Table South America - Year-over-year growth 2020-2024 (%)
    • MEA - Market size and forecast 2019-2024
      • Table MEA - Market size and forecast 2019-2024 ($ millions)
      • Table MEA - Year-over-year growth 2020-2024 (%)
    • Key leading countries
      • Table Key leading countries
    • Market opportunity
      • Table Market opportunity
  • Decision framework
  • Drivers and challenges
    • Market drivers
    • Market challenges
      • Table Impact of drivers and challenges
  • Market trends
    • Introduction of natural intimate care products
    • Adoption of omnichannel retailing
    • Brand loyalty among customers
  • Vendor landscape
    • Overview
      • Table Vendor landscape
    • Landscape disruption
      • Table Landscape disruption
    • Competitive scenario
  • Vendor analysis
    • Vendors covered
      • Table Vendors covered
    • Vendor classification
      • Table Vendor classification
    • Market positioning of vendors
      • Table Market positioning of vendors
    • CCA Industries Inc.
      • Table CCA Industries Inc. - Vendor overview
      • Table CCA Industries Inc. - Product segments
      • Table CCA Industries Inc. - Key offerings
    • Combe Inc.
      • Table Combe Inc. - Vendor overview
      • Table Combe Inc. - Business segments
      • Table Combe Inc. - Key offerings
    • Essity Aktiebolag (publ)
      • Table Essity Aktiebolag (publ) - Vendor overview
      • Table Essity Aktiebolag (publ) - Business segments
      • Table Essity Aktiebolag (publ) - Organizational developments
      • Table Essity Aktiebolag (publ) - Geographic focus
      • Table Essity Aktiebolag (publ) - Segment focus
      • Table Essity Aktiebolag (publ) - Key offerings
    • Prestige Consumer Healthcare Inc.
      • Table Prestige Consumer Healthcare Inc. - Vendor overview
      • Table Prestige Consumer Healthcare Inc. - Business segments
      • Table Prestige Consumer Healthcare Inc. - Segment focus
      • Table Prestige Consumer Healthcare Inc. - Key offerings
    • Reckitt Benckiser Group Plc
      • Table Reckitt Benckiser Group Plc - Vendor overview
      • Table Reckitt Benckiser Group Plc - Business segments
      • Table Reckitt Benckiser Group Plc - Organizational developments
      • Table Reckitt Benckiser Group Plc - Geographic focus
      • Table Reckitt Benckiser Group Plc - Segment focus
      • Table Reckitt Benckiser Group Plc - Key offerings
    • Sanofi
      • Table Sanofi - Vendor overview
      • Table Sanofi - Business segments
      • Table Sanofi - Organizational developments
      • Table Sanofi - Geographic focus
      • Table Sanofi - Segment focus
      • Table Sanofi - Key offerings
    • The Honey Pot Company LLC
      • Table The Honey Pot Company LLC - Vendor overview
      • Table The Honey Pot Company LLC - Product segments
      • Table The Honey Pot Company LLC - Key offerings
    • The Procter & Gamble Co.
      • Table The Procter & Gamble Co. - Vendor overview
      • Table The Procter & Gamble Co. - Business segments
      • Table The Procter & Gamble Co. - Organizational developments
      • Table The Procter & Gamble Co. - Geographic focus
      • Table The Procter & Gamble Co. - Segment focus
      • Table The Procter & Gamble Co. - Key offerings
    • Unicharm Corp.
      • Table Unicharm Corp. - Vendor overview
      • Table Unicharm Corp. - Business segments
      • Table Unicharm Corp. - Organizational developments
      • Table Unicharm Corp. - Geographic focus
      • Table Unicharm Corp. - Segment focus
      • Table Unicharm Corp. - Key offerings
    • Wet and Dry Personal Care Pvt. Ltd.
      • Table Wet and Dry Personal Care Pvt. Ltd. - Vendor overview
      • Table Wet and Dry Personal Care Pvt. Ltd. - Business segments
      • Table Wet and Dry Personal Care Pvt. Ltd. - Key offerings
  • Appendix
    • Research methodology
      • Table Validation techniques employed for market sizing
    • List of abbreviations
    • Definition of market positioning of vendors
      • Table Definition of market positioning of vendors
  • Explore Technavio

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