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Winter Wear Market in Europe 2016-2020

About Winter Wear in Europe

Product sales in this particular market depends on seasons, and is driven by the climatic conditions of a region. Winter seasons that are relatively warmer can hamper the sale of winter wear to a significant extent. The warm winters experienced in late 2015, for example, affected the sale of winter wear considerably, which impacted the business of retailers. Popular fashion shows like the Milan Fashion Week and the London Fashion Week are massive platforms for fashion designers and brands to showcase their offerings. Apart from such platforms, vendors also focus on digital platforms such as social media to increase their brand visibility and connect with their customers, as most European consumers actively use these digital platforms to increase their awareness of the different brands available in the market.

Technavio’s analysts forecast the winter wear market in Europe to grow at a CAGR of 1.81% during the period 2016-2020.

Covered in this report

The report covers the present scenario and the growth prospects of the winter wear market in Europe for 2016-2020. To calculate the market size, Technavio considers the revenue generated through retail sales of products like winter wear and footwear.

The market is divided into the following segments based on store formats:

  • Speciality stores
  • Mass merchandisers
  • Online
Technavio's report, Winter wear Market in Europe 2016-2020, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the market landscape and its growth prospects over the coming years. The report also includes a discussion of the key vendors operating in this market.

Key vendors
  • C&A
  • H&M
  • Inditex
  • Marks and Spencer
  • Primark
  • Walmart
Other prominent vendors
  • Adidas
  • Amazon
  • American Eagle Outfitters
  • Arcadia Group
  • ASOS.com
  • Benetton Group
  • Debenhams
  • El Corte Inglés
  • Espirit Holdings
  • GAP
  • Kering
  • LVMH
  • Mango
  • Next
  • Ralph Lauren
  • TJX
Market driver
  • Increase in sales during festive seasons
  • For a full, detailed list, view our report
Market challenge
  • Availability of counterfeit products
  • For a full, detailed list, view our report
Market trend
  • Marketing tactics and social media
  • For a full, detailed list, view our report
Key questions answered in this report
  • What will the market size be in 2020 and what will the growth rate be?
  • What are the key market trends?
  • What is driving this market?
  • What are the challenges to market growth?
  • Who are the key vendors in this market space?
  • What are the market opportunities and threats faced by the key vendors?
  • What are the strengths and weaknesses of the key vendors?


Press Release

Technavio Announces the Publication of its Research Report – Winter Wear Market in Europe 2016-2020

Technavio recognizes the following companies as the key players in the winter wear market in Europe: C&A, H&M, Inditex, Marks and Spencer, Primark, and Wal-Mart.

Other Prominent Vendors in the market are: Adidas, Amazon, American Eagle Outfitters, Arcadia Group, ASOS.com, Benetton Group, Debenhams, El Corte Inglés, Espirit Holdings, GAP, Kering, LVMH, Mango, Next, Ralph Lauren, and TJX.

Commenting on the report, an analyst from Technavio’s team said: “Marketing tactics and social media will be a key trend for market growth. Marketing stands as one of the major factors in increasing customer base for any vendor. With diminutive differentiating factor among products, marketing of winter apparels and footwear will help in driving the market. For instance, H&M showcased its innovative fall/winter mannequins in 2014, whereby the company swapped the heads and hands of the window display mannequins for giant knitted versions. The display effectively helped in generating high consumer interest.”

According to the report, one of the key drivers for market growth will be increase in sales during festive seasons. Winter festivals are considered to be of prime importance for the market sales where consumer spending on products, including winter clothing and footwear, increases significantly. December is considered to be the most celebrated time of the year for consumers in Europe, with festivals like the Christmas and Thanksgiving. Consumers in countries like Germany, France, the UK, Austria, and Belgium spend heavily on Christmas shopping. For instance, in 2014, Germany recorded Christmas sales of approximately $3 billion while France recorded $1 billion.

Further, the report states that one of the major challenges against the market growth will be dependency on climatic condition. One of the major challenges faced by vendors in the market at large is the dependency on climatic conditions. Heavy snowfall, hurricanes, or other severe weather events in areas where the retail stores are located may decrease customer traffic and reduce the sales and profitability. If severe weather conditions force the closure of or disrupt operations at the distribution centers, it could incur higher costs and lead to prolonged time to distribute products to the retail stores, wholesale customers, or e-commerce customers. Such extreme weather conditions can adversely affect the business, financial condition, and results of business operations of vendors.



Companies Mentioned

C&A, H&M, Inditex, Marks and Spencer, Primark, Wal-Mart, Adidas, Amazon, American Eagle Outfitters, Arcadia Group, ASOS.com, Benetton Group, Debenhams, El Corte Inglés, Espirit Holdings, GAP, Kering, LVMH, Mango, Next, Ralph Lauren, TJX.

  • Executive summary
    • Highlights
  • Scope of the report
    • Market overview
    • Top-vendor offerings
      • Table Product offerings
  • Market research methodology
    • Research methodology
    • Economic indicators
  • Introduction
    • Key market highlights
  • EU profile
    • Economic indicators
      • Table Population in EU 2010-2014 (millions)
      • Table GDP per capita in EU 2010-2014 ($)
      • Table Employment to population ratio in EU 2014
  • Market landscape
    • Market overview
      • Table Winter wear market in Europe 2015-2020 ($ billions)
    • Five forces analysis
      • Table Five forces analysis
  • Market segmentation by product category
    • Table Overview of winter wear market in Europe
    • Table Winter wear market in Europe by product type 2015
    • Table Winter wear market in Europe by product type 2020
    • Table Market share of winter wear market in Europe 2015 and 2020 ($ billions)
    • Winter apparel market in Europe
      • Table Winter apparel market in Europe 2015-2020 ($ billions)
    • Winter footwear market in Europe
      • Table Winter footwear market in Europe 2015-2020 ($ billions)
  • Segmentation by store formats
    • Segmentation of winter wear market in Europe by retail format
      • Table Winter wear market in Europe by retail format 2015
  • Key leading countries
    • Table Population of France (millions)
    • Table Average monthly temperature of France 1990-2012 (°C)
    • Table Population of Germany (millions)
    • Table Average monthly temperature of Germany 1990-2012 (°C)
    • Table Population of Italy (millions)
    • Table Average monthly temperature for Italy 1990-2012 (°C)
    • Table Population of UK (millions)
    • Table Average monthly temperature for UK 1990-2012 (°C)
  • Market drivers
  • Impact of drivers
    • Table Impact of drivers
  • Market challenges
  • Impact of drivers and challenges
    • Table Impact of drivers and challenges
  • Market trends
  • Vendor landscape
    • Competitive scenario
      • Table Key retailers in winter apparel market in Europe
    • C&A
    • H&M
      • Table H&M: Geographical segmentation by revenue 2015
    • Inditex
      • Table Inditex: Business segmentation by revenue 2014
      • Table Inditex: Business segmentation by revenue 2013 and 2014 ($ billions)
      • Table Inditex: Geographical segmentation by revenue 2014
    • Marks and Spencer
      • Table Marks and Spencer: Business segmentation by revenue 2015
      • Table Marks and Spencer: Business segmentation by revenue 2014 and 2015 ($ billions)
      • Table Marks and Spencer: Geographical segmentation by revenue 2015
    • Primark
    • Wal-Mart
      • Table Wal-Mart: Business segmentation by revenue 2015
      • Table Wal-Mart: Business segmentation by revenue 2014 and 2015 ($ billions)
      • Table Wal-Mart: Geographical segmentation by revenue 2015
  • Appendix
    • List of abbreviations
  • Explore Technavio

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