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Winter Tire Market in Italy 2015-2019

About winter tires

Winter tires, also referred to as snow tires, cold weather tires, and thermal tires, improve the road safety for vehicles during winter, and thus play an important role in reducing road accidents. These tires are made of soft rubber compared to the all-season or summer tires, which help achieve better grip during winters. Furthermore, the newer generation of winter tires is designed with a more flexible rubber compound that is less prone to stiffening in colder temperatures. Its tread is designed to provide improved traction on wet, slushy, snowy, icy, and dry cold surfaces. Winter tires are fitted in sets of four, because fitting only a pair affects the balance and stability of the automobile. Winter tires are of three types: performance, studded, and non-studded.

Technavio's analysts forecast the winter tire market in Italy to grow at a CAGR of 1.11 percent over the period 2014-2019.

Covered in this report

This report covers the present scenario and the growth prospects of the winter tire market in Italy for the period 2015-2019. Forecasts and analysis of the market have been done in terms of volume. The market size is calculated on the basis of the unit sales of winter tires in Italy. The market includes the following segments:

  • Passenger car winter tires: includes passenger car and utility vehicle tires
  • LCV winter tires
  • Truck winter tires
  • Bus winter tires


  • Technavio's report, Winter Tire Market in Italy 2015-2019, has been prepared based on an in-depth market analysis with inputs from industry experts. It covers the market landscape and its growth prospects in the coming years. The report also includes a discussion of the key vendors operating in this market.Prominent vendors
  • Apollo Vredestein
  • Bridgestone Europe
  • Continental
  • Cooper Tire & Rubber
  • Goodyear Dunlop Tyres UK
  • Kumho Tire
  • Maxxis International
  • Michilin
  • Nokian Tyres
  • Pirelli Tyre
  • Rosava Tires
  • Sumitomo Rubber Industries
  • Toyo Tire & Rubber
  • Yokohama Rubber
Market driver
  • Rise in scope of replacement tire segment
  • For a full, detailed list, view our report
Market challenge
  • Cost of winter tires: high investment for users
  • For a full, detailed list, view our report
Market trend
  • Increased number of innovations in market
  • For a full, detailed list, view our report
Key questions answered in this report
  • What will the market size be in 2019 and what will the growth rate be?
  • What are the key market trends?
  • What is driving this market?
  • What are the challenges to market growth?
  • Who are the key vendors in this market space?
  • What are the market opportunities and threats faced by the key vendors?
  • What are the strengths and weaknesses of the key vendors?


Press Release

Technavio Announces the Publication of its Research Report – Winter Tire Market in Italy 2015-2019
Technavio recognizes the following companies as the key players in Winter Tire Market in Italy 2015-2019: Apollo Vredestein, Bridgestone Europe, Continental, Cooper Tire & Rubber, Goodyear Dunlop Tyres UK, Kumho Tire, Maxxis International, Michilin, Nokian Tyres, Pirelli Tyre, Rosava Tires, Sumitomo Rubber Industries, Toyo Tire & Rubber and Yokohama Rubber
Commenting on the report, an analyst from Technavio’s team said: “The winter tire market is witnessing growing competition among the leading manufacturers. Major vendors such as Michelin, Bridgestone, and Goodyear have a strong presence in all the segments and compete intensely to gain a bigger market share in Europe. These global players also have to face intense competition from local vendors and low-cost Asian tire manufacturers.”
According to the report, passenger cars typically account for the majority share of total vehicle production among all the vehicle segments. Being the biggest segment, passenger cars have a considerable impact on sales in the tire market in any economy. In the EU (comprising 28 member countries) in particular, an increase in new passenger car sales was observed in 2014.
Further, the report states that the winter tires command a premium over their counterparts and depending on the type, quality, and size of the tires, the price range varies.

Companies Mentioned

Apollo Vredestein, Bridgestone Europe, Continental, Cooper Tire & Rubber, Goodyear Dunlop Tyres UK, Kumho Tire, Maxxis International, Michilin, Nokian Tyres,Pirelli Tyre, Rosava Tires, Sumitomo Rubber Industries, Toyo Tire & Rubber, Yokohama Rubber

  • Executive Summary
  • List of Abbreviations
  • Scope of the Report
    • Market overview
  • Market Research Methodology
    • Market research process
    • Research methodology
      • Table Market research methodology
  • Tire Market Overview
  • Tire Classification
    • Classification of tires by application
      • Table Tire classification by application
    • Classification of tires by construction technology
      • Radial technology
      • Bias technology
    • Classification of tires by weather conditions
      • Table Description of tire types by weather conditions
  • Tires: Key Markets and Distribution Channels
    • Table Distribution channel of tires
  • Factors Influencing Cost of Manufacturing Tires
    • Raw materials:
  • The Life Cycle of Tires
    • Scrap disposal
    • Tire derived fuel
    • Recycled new products
    • Retread
  • Segmentation of Key Tire Manufacturers by Geography
    • Table Segmentation of key tire manufacturers by geography
  • Traits of European Tire Market
  • EU Tire Labeling Regulations
    • Table EU tire labeling regulation - fuel efficiency class
    • Table EU tire labeling regulation - safety class
    • Table EU tire labeling regulation - noise class
  • EU Winter Tire Regulations
    • Table Winter tire regulations in key countries in Europe
    • Table Winter tire regulations in other countries within Europe
  • Winter Tires - an Overview
    • Table Types of winter tires
  • Italy - an Introduction
  • General Overview of Tire Market in Italy
    • Winter tires replacement market and associated revenue opportunity
    • Italy: winter tire regulations
      • Table Winter tire regulation in Italy
  • Market Landscape
    • Winter tire market in Italy 2014-2019
      • Table Winter tire market in Italy 2014-2019 (units in million)
    • Five forces analysis
  • Segmentation of Winter Tires Market by Vehicle Type
    • Passenger cars
      • Table Sales of winter tires in passenger car segment 2014-2019 (units in million)
    • LCVs and HCVs
      • Table Sales of winter tires in LCV and HCV segments 2014-2019 (units in million)
    • Buses
      • Table Sales of winter tires in buses segment 2014-2019 (units in million)
  • Buying Criteria
  • Market Growth Drivers
    • Table Drivers of the winter tire market in Italy
  • Drivers and their Impact
  • Market Challenges
    • Table Challenges for vendors in the winter tire market in Italy
  • Impact of Drivers and Challenges
  • Market Trends
    • Table Trends in winter tire market in Italy
  • Trends and their Impact
  • Winter Tires: Safety Advantage and Storage
  • Vendor Landscape
    • Competitive scenario
  • Key Vendor Analysis
    • Apollo Vredestein
      • Key Facts
      • Business Overview
      • Product Segmentation
        • Table Apollo Vredestein: Product Segmentation
      • Geographical Segmentation
        • Table Apollo Vredestein: Geographical Segmentation
      • Recent Developments
      • SWOT Analysis
    • Bridgestone
      • Key Facts
      • Business Overview
      • Business Segmentation by Revenue 2014
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      • Geographical Segmentation 2014
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      • Business Strategy
      • Recent Developments
      • SWOT Analysis
    • Continental
      • Key Facts
      • Business Overview
      • Business Segmentation by Revenue 2013
        • Table Continental: Business Segmentation by Revenue 2013
      • Business Segmentation by Revenue 2012 and 2013
        • Table Continental: Business Segmentation by Revenue 2012 and 2013 (US$ billion)
      • Geographical Segmentation 2013
        • Table Continental: Geographical Segmentation 2013
      • Business Strategy
      • Recent Developments
      • SWOT Analysis
    • Cooper Tire & Rubber
      • Key Facts
      • Business Overview
      • Business Segmentation by Revenue 2013
        • Table Cooper Tire & Rubber: Business Segmentation by Revenue 2013
      • Business Segmentation by Revenue 2012 and 2013
        • Table Cooper Tire & Rubber: Business Segmentation by Revenue 2012 and 2013 (US$ million)
      • Geographical Segmentation by Revenue 2013
        • Table Cooper Tire & Rubber: Geographical Segmentation by Revenue 2013
      • Business Strategy
      • Recent Developments
      • SWOT Analysis
    • Goodyear Dunlop Tires Europe
      • Key facts
      • Business overview
      • Product segmentation
        • Table Goodyear Dunlop Tires Europe: product segmentation
      • Recent developments
      • SWOT analysis
    • Kumho Tire
      • Key Facts
      • Business Overview
      • Product Segmentation
        • Table Kumho Tire : Product Segmentation
      • Business Segmentation by Revenue 2013
        • Table Kumho Tire : Business Segmentation by Revenue 2013
      • Business Segmentation by Revenue 2012 and 2013
        • Table Kumho Tire : Business Segmentation by Revenue 2012 and 2013 (US$ million)
      • Geographical Segmentation by Revenue 2013
        • Table Kumho Tire : Geographical Segmentation by Revenue 2013
      • Business Strategy
      • Recent Developments
      • SWOT Analysis
    • Maxxis International
      • Key Facts
      • Business Overview
      • Product Segmentation
        • Table Maxxis International: Product Segmentation
      • Geographical Segmentation
        • Table Maxxis International: Geographical Segmentation
      • Recent Developments
      • SWOT Analysis
    • Michelin
      • Key Facts
      • Business Overview
      • Business Segmentation by Revenue 2014
        • Table Michelin: Business Segmentation by Revenue 2014
      • Business Segmentation by Revenue 2013 and 2014
        • Table Michelin: Business Segmentation by Revenue 2013 and 2014 (US$ billion)
      • Business Strategy
      • Recent Developments
      • SWOT Analysis
    • Nokian Tyres
      • Key Facts
      • Business Overview
      • Business Segmentation by Revenue 2013
        • Table Nokian Tyres: Business Segmentation by Revenue 2013
      • Business Segmentation by Revenue 2012 and 2013
        • Table Nokian Tyres: Business Segmentation by Revenue 2012 and 2013 (US$ million)
      • Geographical Segmentation by Revenue 2013
        • Table Nokian Tyres: Geographical Segmentation by Revenue 2013
      • Business Strategy
      • Recent Developments
      • SWOT Analysis
    • Pirelli
      • Key Facts
      • Business Overview
      • Business Segmentation by Revenue 2013
        • Table Pirelli: Business Segmentation by Revenue 2013
      • Business Segmentation by Revenue 2012 and 2013
        • Table Pirelli: Business Segmentation by Revenue 2012 and 2013 (US$ million)
      • Geographical Segmentation by Revenue 2013
        • Table Pirelli: Geographical Segmentation by Revenue 2013
      • Sales Segmentation by End-markets 2013
        • Table Pirelli: Sales Segmentation by End-markets 2013
      • Business Strategy
      • Recent Developments
      • SWOT Analysis
    • ROSAVA
      • Key Facts
      • Business Overview
      • Product Segmentation
        • Table ROSAVA: Product Segmentation
      • SWOT Analysis
    • Sumitomo Rubber Industries
      • Key Facts
      • Business Overview
      • Business Segmentation by Revenue 2013
        • Table Sumitomo Rubber Industries: Business Segmentation by Revenue 2013
      • Geographical Segmentation by Revenue 2013
        • Table Sumitomo Rubber Industries: Geographical Segmentation by Revenue 2013
      • Business Strategy
      • Recent Developments
      • SWOT Analysis
    • Toyo Tire & Rubber
      • Key Facts
      • Business Overview
      • Business Segmentation by Revenue 2014
        • Table Toyo Tire & Rubber: Business Segmentation by Revenue 2014
      • Geographical Segmentation by Revenue 2014
        • Table Toyo Tire & Rubber: Geographical Segmentation by Revenue 2014
      • Business Strategy
      • Recent Developments
      • SWOT Analysis
    • Yokohama Rubber
      • Key Facts
      • Business Overview
      • Business segmentation by revenue 2014
        • Table Yokohama Rubber: business segmentation by revenue 2014
      • Business segmentation by revenue 2013 and 2014
        • Table Yokohama Rubber: business segmentation by revenue 2013 and 2014 ($ billion)
      • Geographical segmentation by revenue 2014
        • Table Yokohama Rubber: geographical segmentation by revenue 2014
      • Business strategy
      • Recent developments
      • SWOT Analysis
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