About winter tires
Winter tires, also referred to as snow tires, cold weather tires, and thermal tires, improve the road safety for vehicles during winter, and thus play an important role in reducing road accidents. These tires are made of soft rubber compared to the all-season or summer tires, which help achieve better grip during winters. Furthermore, the newer generation of winter tires is designed with a more flexible rubber compound that is less prone to stiffening in colder temperatures. Its tread is designed to provide improved traction on wet, slushy, snowy, icy, and dry cold surfaces. Winter tires are fitted in sets of four, because fitting only a pair affects the balance and stability of the automobile. Winter tires are of three types: performance, studded, and non-studded.
Technavio's analysts forecast the winter tire market in Italy to grow at a CAGR of 1.11 percent over the period 2014-2019.
Covered in this report
This report covers the present scenario and the growth prospects of the winter tire market in Italy for the period 2015-2019. Forecasts and analysis of the market have been done in terms of volume. The market size is calculated on the basis of the unit sales of winter tires in Italy. The market includes the following segments:
Technavio Announces the Publication of its Research Report – Winter Tire Market in Italy 2015-2019
Technavio recognizes the following companies as the key players in Winter Tire Market in Italy 2015-2019: Apollo Vredestein, Bridgestone Europe, Continental, Cooper Tire & Rubber, Goodyear Dunlop Tyres UK, Kumho Tire, Maxxis International, Michilin, Nokian Tyres, Pirelli Tyre, Rosava Tires, Sumitomo Rubber Industries, Toyo Tire & Rubber and Yokohama Rubber
Commenting on the report, an analyst from Technavio’s team said: “The winter tire market is witnessing growing competition among the leading manufacturers. Major vendors such as Michelin, Bridgestone, and Goodyear have a strong presence in all the segments and compete intensely to gain a bigger market share in Europe. These global players also have to face intense competition from local vendors and low-cost Asian tire manufacturers.”
According to the report, passenger cars typically account for the majority share of total vehicle production among all the vehicle segments. Being the biggest segment, passenger cars have a considerable impact on sales in the tire market in any economy. In the EU (comprising 28 member countries) in particular, an increase in new passenger car sales was observed in 2014.
Further, the report states that the winter tires command a premium over their counterparts and depending on the type, quality, and size of the tires, the price range varies.
Apollo Vredestein, Bridgestone Europe, Continental, Cooper Tire & Rubber, Goodyear Dunlop Tyres UK, Kumho Tire, Maxxis International, Michilin, Nokian Tyres,Pirelli Tyre, Rosava Tires, Sumitomo Rubber Industries, Toyo Tire & Rubber, Yokohama Rubber
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