Market Research Logo

Wine Market in Europe 2015-2019

Wine Market in Europe 2015-2019

Market overview of the wine market in Europe

Technavio’s market research analyst predicts the wine market in Europe to witness a decline at a rate of around 0.62% during the forecast period. The falling production of grapes in Europe is the primary driver for the decline of the market. Adverse weather conditions in the region are affecting the production of grapes, which is the major component of wines. During 2012, Europe witnessed a 62% decline in grape wine production.

The rise in dominance of the US as a wine consumer is also expected to deter the growth of the wine market in Europe. Currently, 39% of the wine consumed is outside Europe, especially in countries such as the US, China, and Argentina.

Product segmentation and analysis of the wine market in Europe

  • Still
  • Sparkling
Still wine dominated the wine market in Europe with a market share of 94% during 2014. However, this segment is expected to witness a decline in share during the forecast period. Siglo and Campo Viejo from Pernod Ricard are the most popular wines in this segment.

Segmentation by distribution and analysis of the wine market in Europe
  • Supermarkets and hypermarkets
  • Specialist retailers
  • Online retail
Supermarkets and hypermarkets led the wine distribution channel in Europe with a market share of 48% during 2014. Supermarkets allow the consumers to indulge in wine tasting before buying; along with making a choice of the origin and ageing of wine suitable to them.

Segmentation by packaging and analysis of the wine market in Europe
  • Glass bottles
  • Liquid cartons
  • Pet bottles
  • Bags in-box
  • Metal beverage can
Glass bottles accounted for nearly 95% of the market share during 2014. In Western Europe, during 2014, nearly half of the wine sold was in glass bottles.

Competitive landscape and key vendors

The wine market in Europe is fragmented due to the presence of numerous producers, wineries and distributors of wine. The providers in the market compete on the basis of several factors such as price, quality, innovation, service, reputation, distribution, and promotion.

The leading vendors in the market are -
  • Caviro
  • Cantine Riunite & CIV
  • Garcia Carrion
  • Accolade Wines
  • Castle Group
  • Italiano Vini
Other prominent vendors in the market include Codorníu, Amvyx, Bacardi, Davide Campari-Milano, Casella, Chateau Mouton Rothschild, Diageo, Pernod Ricard, William Grants & Sons, LVMH Moet Hennessy Louis Vuitton, and Rotkäppchen Mumm.

Key questions answered in the report include
  • What will the market size and the growth rate be in 2019?
  • What are the key factors driving the wine market in Europe?
  • What are the key market trends impacting the growth of the wine market in Europe?
  • What are the challenges to market growth?
  • Who are the key vendors in this market space?
  • What are the market opportunities and threats faced by the vendors in the wine market in Europe?
  • What are the key outcomes of the five forces analysis of the wine market in Europe?
Technavio also offers customization on reports based on specific client requirement.

Related reports:
  • Global Wine Market 2015-2019
  • Global Wine Packaging Market 2015-2019
  • Vodka Market in Nordic Countries 2015-2019
  • Global Scotch Whiskey Market 2015-2019


  • Executive summary
    • Highlights
  • Scope of the report
    • Top-vendor offerings
      • Table Product offerings
  • Market research methodology
    • Research methodology
    • Economic indicators
  • Introduction
    • Key market highlights
  • Market landscape
    • Market overview
      • Table Wine imports in European countries 2013
      • Table World wine exports change in volume 2012-2013 (million liters)
      • Table Wine production process
    • Market size and forecast
      • Table Wine market in Europe 2014-2019 (billion liters)
    • Five forces analysis
      • Table Five forces analysis
  • Market segmentation by product
    • Market overview
      • Table Global wine market by product 2015-2019
      • Table Wine market in Europe by product 2014-2019
    • Still wine
      • Table Still wine market in Europe 2014-2019 (billion liters)
    • Sparkling wine
      • Table Sparkling wine market in Europe 2014-2019 (billion liters)
      • Table Top European sparkling wine importers in 2008 and 2013 ($ millions)
  • Market segmentation by distribution channel
    • Table Wine market in Europe by distribution channel 2014
  • Market segmentation by packaging
    • Market overview
      • Table Wine market in Europe by packaging 2014-2019
  • Key leading countries
    • Table Key leading countries 2014
    • France
      • Table Wine market in France 2014-2019 (billion liters)
      • Table Wine market in France by product 2014
    • Italy
      • Table Wine market in Italy 2014-2019 (billion liters)
      • Table Wine market in Italy by product 2014
    • Germany
      • Table Wine market in Germany 2014-2019 (billion liters)
      • Table Wine market in Germany by product 2014
    • UK
      • Table Wine market in UK 2014-2019 (billion liters)
      • Table Wine market in UK by product 2014
    • Russia
      • Table Wine market in Russia 2014-2019 (billion liters)
      • Table Wine market in Russia by product 2014
  • Market drivers
    • Table Major drivers in wine market in Europe
    • Increasing disposable income
    • Increased awareness about wine
    • Increase in marketing and promotions
    • Strong on-premise channel growth
      • Table Alcoholic beverage sales in UK 2013
    • Dominance of EU in bulk wine imports
      • Table Bulk wine imports by value 2013
  • Impact of drivers
    • Table Impact of drivers
  • Market challenges
    • Table Major challenges in wine market in Europe
    • Rising dominance of US as consumer
    • Adverse weather conditions affecting grape production
    • Demand for substitute alcoholic drinks
    • Counterfeit products
  • Impact of drivers and challenges
    • Table Impact of drivers and challenges
  • Market trends
    • Table Major trends in wine market in Europe
    • Portable wine
    • High popularity of Spanish and Greek wines
    • Increasing demand for sparkling wine
    • Growth in online retail sector
    • Growth of organic wines
  • Vendor landscape
    • Competitive scenario
    • Other prominent vendors
  • Key vendor analysis
    • Accolade Wines
    • Cantine Riunite
      • Table Cantine Riunite: Business segmentation by revenue 2014
      • Table Cantine Riunite: Geographical segmentation by revenue 2014
    • Castel Group
      • Table Castel Group: Business segmentation
    • Caviro
      • Table Caviro: Business segmentation
    • Gruppo Italiano Vini
      • Table Gruppo Italiano Vini: Brand segmentation by revenue 2014
      • Table Gruppo Italiano Vini: Geographical segmentation by revenue 2014
    • J. García Carrión
      • Table J. García Carrión: Product segmentation
  • Appendix
    • List of abbreviations
  • Explore Technavio

Download our eBook: How to Succeed Using Market Research

Learn how to effectively navigate the market research process to help guide your organization on the journey to success.

Download eBook

Share this report