Whole Grain and High Fiber Food Market in the US 2017-2021
About Whole Grain and High Fiber Food
Whole grains are grains of cereals that consist of the endosperm, germ, and bran. Foods that contain whole grains help lower the risk of several diseases such as heart diseases, stroke, and type 2 diabetes, and have been proven better for health when compared to regular foods, which do not contain whole grains. Whole grain foods are good sources of carbohydrates, nutrients, and dietary fiber (they have high fiber content, which is usually not present in regular foods). Whole grain and high fiber foods are necessary for maintaining healthy digestion. Owing to these benefits, consumers are now opting for high fiber food products such as muesli, oats, and wheat flour, which are helpful in controlling the appetite, as well as blood sugar and cholesterol levels.
Technavio’s analysts forecast the whole grain and high fiber food market in the US to grow at a CAGR of 6.53% during the period 2017-2021.
Covered in this report
The report covers the present scenario and the growth prospects of the whole grain and high fiber food market in the US for 2017-2021. To calculate the market size, the report considers the sales/value of the market.Technavio's report, Whole Grain and High Fiber Food Market in the US 2017-2021, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the market landscape and its growth prospects over the coming years. The report also includes a discussion of the key vendors operating in this market.
Technavio Announces the Publication of its Research Report – Whole Grain and High Fiber Food Market in the US 2017-2021
Technavio recognizes the following companies as the key players in the whole grain and high fiber food market in the US: Cargill, Flowers Foods, Hodgson Mill, Kellogg, and Mondelēz International
Other Prominent Vendors in the market are: Allied Bakeries, Bob’s Red Mill Natural Foods, Cereal Ingredients (CII), CreaFill Fibers, Food for Life, General Mills, Grain Millers, Nature's Path Foods, Nestlé, Pladis, Quaker Oats, Udi's Healthy Foods, and Weetabix.
Commenting on the report, an analyst from Technavio’s team said: “The latest trend gaining momentum in the market is New product development. Constant changes are required in the whole grain and high fiber food market in the US in terms of new product development. Manufacturers are now focusing on blending quinoa and amaranth into their products. Quinoa and amaranth have higher protein content than other whole grains. Quinoa is gluten-free and is widely used as a hot cereal breakfast item. Amaranth is also gluten-free, with high fiber content, and readily absorbs other ingredients' flavors. Hence, it is a good addition to stews and soups. Amaranth is one of the plant sources that offers amino acids. It is used widely in many vegetarian recipes.”
According to the report, one of the major drivers for this market is Health benefits of whole grain and high fiber foods. Urbanization has prompted extensive changes in the ways of life and dietary habits of people across the globe. Obesity is a major concern in developed nations like the US, where a substantial portion of the population has the condition. In order to decrease the rising occurrences of such diseases, people have started adopting healthy lifestyles. In line with this, consumers in the US are becoming more conscious about their health and fitness, and paying more attention to the nutritional content of the foods they consume. The health-conscious population base demands foods which have the optimal combination of essential nutrients. As such, the demand for whole grain foods is increasing owing to their high fiber content.
Further, the report states that one of the major factors hindering the growth of this market is Fluctuations in food prices. Players are currently trying to address the challenge of food price fluctuations by entering into purchase contracts with manufacturers and suppliers of such foods, so that the prices are fixed in advance as on the execution date. Over the last few years, on an average, food prices have increased almost 2.7% annually. Whole grain and high fiber food products are healthy alternatives to regular meals, but their high price is a major challenge for consumers.
Cargill, Flowers Foods, Hodgson Mill, Kellogg, Mondelēz International, Allied Bakeries, Bob’s Red Mill Natural Foods, Cereal Ingredients (CII), CreaFill Fibers, Food for Life, General Mills, Grain Millers, Nature's Path Foods, Nestlé, Pladis, Quaker Oats, Udi's Healthy Foods, and Weetabix.