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Whole Grain and High Fiber Food Market in the US 2017-2021

Whole Grain and High Fiber Food Market in the US 2017-2021

About Whole Grain and High Fiber Food

Whole grains are grains of cereals that consist of the endosperm, germ, and bran. Foods that contain whole grains help lower the risk of several diseases such as heart diseases, stroke, and type 2 diabetes, and have been proven better for health when compared to regular foods, which do not contain whole grains. Whole grain foods are good sources of carbohydrates, nutrients, and dietary fiber (they have high fiber content, which is usually not present in regular foods). Whole grain and high fiber foods are necessary for maintaining healthy digestion. Owing to these benefits, consumers are now opting for high fiber food products such as muesli, oats, and wheat flour, which are helpful in controlling the appetite, as well as blood sugar and cholesterol levels.

Technavio’s analysts forecast the whole grain and high fiber food market in the US to grow at a CAGR of 6.53% during the period 2017-2021.

Covered in this report

The report covers the present scenario and the growth prospects of the whole grain and high fiber food market in the US for 2017-2021. To calculate the market size, the report considers the sales/value of the market.Technavio's report, Whole Grain and High Fiber Food Market in the US 2017-2021, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the market landscape and its growth prospects over the coming years. The report also includes a discussion of the key vendors operating in this market.

Key vendors

  • Cargill
  • Flowers Foods
  • Hodgson Mill
  • Kellogg
  • Mondelēz International
Other prominent vendors
  • Allied Bakeries
  • Bob’s Red Mill Natural Foods
  • Cereal Ingredients (CII)
  • CreaFill Fibers
  • Food for Life
  • General Mills
  • Grain Millers
  • Nature's Path Foods
  • Nestlé
  • pladis
  • Quaker Oats
  • Udi's Healthy Foods
  • Weetabix
Market driver
  • Health benefits of whole grain and high fiber foods
  • For a full, detailed list, view our report
Market challenge
  • Fluctuations in food prices
  • For a full, detailed list, view our report
Market trend
  • New product development
  • For a full, detailed list, view our report
Key questions answered in this report
  • What will the market size be in 2021 and what will the growth rate be?
  • What are the key market trends?
  • What is driving this market?
  • What are the challenges to market growth?
  • Who are the key vendors in this market space?


Press Release

Technavio Announces the Publication of its Research Report – Whole Grain and High Fiber Food Market in the US 2017-2021

Technavio recognizes the following companies as the key players in the whole grain and high fiber food market in the US: Cargill, Flowers Foods, Hodgson Mill, Kellogg, and Mondelēz International

Other Prominent Vendors in the market are: Allied Bakeries, Bob’s Red Mill Natural Foods, Cereal Ingredients (CII), CreaFill Fibers, Food for Life, General Mills, Grain Millers, Nature's Path Foods, Nestlé, Pladis, Quaker Oats, Udi's Healthy Foods, and Weetabix.

Commenting on the report, an analyst from Technavio’s team said: “The latest trend gaining momentum in the market is New product development. Constant changes are required in the whole grain and high fiber food market in the US in terms of new product development. Manufacturers are now focusing on blending quinoa and amaranth into their products. Quinoa and amaranth have higher protein content than other whole grains. Quinoa is gluten-free and is widely used as a hot cereal breakfast item. Amaranth is also gluten-free, with high fiber content, and readily absorbs other ingredients' flavors. Hence, it is a good addition to stews and soups. Amaranth is one of the plant sources that offers amino acids. It is used widely in many vegetarian recipes.”

According to the report, one of the major drivers for this market is Health benefits of whole grain and high fiber foods. Urbanization has prompted extensive changes in the ways of life and dietary habits of people across the globe. Obesity is a major concern in developed nations like the US, where a substantial portion of the population has the condition. In order to decrease the rising occurrences of such diseases, people have started adopting healthy lifestyles. In line with this, consumers in the US are becoming more conscious about their health and fitness, and paying more attention to the nutritional content of the foods they consume. The health-conscious population base demands foods which have the optimal combination of essential nutrients. As such, the demand for whole grain foods is increasing owing to their high fiber content.

Further, the report states that one of the major factors hindering the growth of this market is Fluctuations in food prices. Players are currently trying to address the challenge of food price fluctuations by entering into purchase contracts with manufacturers and suppliers of such foods, so that the prices are fixed in advance as on the execution date. Over the last few years, on an average, food prices have increased almost 2.7% annually. Whole grain and high fiber food products are healthy alternatives to regular meals, but their high price is a major challenge for consumers.

Companies Mentioned

Cargill, Flowers Foods, Hodgson Mill, Kellogg, Mondelēz International, Allied Bakeries, Bob’s Red Mill Natural Foods, Cereal Ingredients (CII), CreaFill Fibers, Food for Life, General Mills, Grain Millers, Nature's Path Foods, Nestlé, Pladis, Quaker Oats, Udi's Healthy Foods, and Weetabix.

  • Executive Summary
  • Scope of the report
  • Research Methodology
  • Introduction
    • Market outline
      • Table Existing standards for whole grains in the US
      • Table Composition of whole grain
    • Country profile: The US
      • Table GDP growth in the US 2011-2016 (%)
      • Table Inflation rate measured by consumer price index in the US 2010-2016
      • Table Population in the US 2011-2016 (millions)
      • Table Gross domestic income in the US 2010-2015 ($ trillions)
  • Market landscape
    • Market overview
      • Table Whole grain and high fiber food market in the US: An overview
      • Table Current market in the global whole grain and high fiber food market 2016: An overview
    • Global whole grain and high fiber food market
      • Table Global whole grain and high fiber food market 2016-2021 ($ billions)
    • Whole grain and high fiber food market in the US
      • Table Whole grain and high fiber food market in the US 2016-2021 ($ billions)
    • Five forces analysis
      • Table Five forces analysis
  • Segmentation by product
    • Table Whole grain and high fiber food market in the US by product 2016 (% share of revenue)
    • Whole grain and high fiber cereals market in the US
      • Table Whole grain and high fiber cereals market in the US 2016-2021 ($ billions)
      • Table Composition of cereal grains
    • Whole grain and high fiber bakery products market in the US
      • Table Whole grain and high fiber bakery products market in the US 2016-2021 ($ billions)
    • Whole grain and high fiber snacks market in the US
      • Table Whole grain and high fiber snacks market in the US 2016-2021 ($ billions)
    • Whole grain and high fiber food market in the US by others
      • Table Whole grain and high fiber food market in the US by others 2016-2021 ($ billions)
  • Segmentation by distribution channel
    • Table Whole grain and high fiber food market in the US by distribution channel 2016 (%share of revenue)
    • Table Analysis of different retail formats based on key parameters
  • Decision framework
  • Drivers and challenges
    • Market drivers
    • Market challenges
  • Market trends
    • New product development49
    • Growing popularity of food made from sprouted whole grains
    • Increase in demand for gluten-free and organic whole grain and high fiber foods
  • Vendor landscape
    • Competitive scenario
      • Table Key vendors in whole grain and high fiber food market in the US 2016
      • Table Competitive assessment of major players in the whole grain and high fiber foodmarket in the US 2017
  • Key vendor analysis
    • Cargill
      • Table Cargill: Business segmentation
      • Table Cargill: Value chain
      • Table Cargill: Product portfolio
    • Flowers Foods
      • Table Flowers Foods: Product portfolio
    • Hodgson Mill
      • Table Hodgson Mill: Product portfolio
    • Kellogg
      • Table Kellogg: Product portfolio
    • Mondelez International
      • Table Mondelez International: Product segmentation
      • Table Mondelez International: Product portfolio
    • Other prominent vendors
  • Appendix
    • List of abbreviations
  • Explore Technavio

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