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Water Heater Market in North America 2016-2020

Water Heater Market in North America 2016-2020

About the Water Heater Market in North America



The demand for heating appliances is considerably high in most North American countries owing to the cold weather conditions prevailing in the region. Also, in recent years, it has been noted that the winter season in the region is getting affected by El Niño, which brings in unpredictable weather, flooding, and harsh wet winter. This unpredictable changing weather pattern is a common phenomenon throughout the year and is triggering the demand for heating appliances year-round. A water heater is one such heating appliance that has become a basic necessity in more than 97% households in the US.

Technavio’s analysts forecast the water heater market in North America to grow at a CAGR of 3.13% during the period 2016-2020.

Covered in this report

The report covers the present scenario and the growth prospects of the water heater market in North America for 2016-2020. To calculate the market size, the report has taken into consideration the revenue generated from the retail sales of different types of water heaters to the residential segment. The report does not include commercial water heaters used for residential purpose. Technavio's report, Water Heater Market in North America 2016-2020, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the market landscape and its growth prospects over the coming years. The report also includes a discussion of the key vendors operating in this market.

Key vendors

  • A. O. Smith
  • Bradford White
  • Rheem
Other prominent vendors
  • AERCO International
  • American Water Heaters
  • Bromic
  • Bosch
  • Eccotemp Systems
  • ECR International
  • Electrolux
  • GE
  • Kenmore
  • Marey
  • Midea Group
  • Noritz
  • TekSupply
  • Waiwela
  • Whirlpool
Market driver
  • Emergency replacement and upgrade replacement purchases
  • For a full, detailed list, view our report
Market challenge
  • Stringent government regulations
  • For a full, detailed list, view our report
Market trend
  • Retrofitted technology for water heaters
  • For a full, detailed list, view our report
Key questions answered in this report
  • What will the market size be in 2020 and what will the growth rate be?
  • What are the key market trends?
  • What is driving this market?
  • What are the challenges to market growth?
  • Who are the key vendors in this market space?
  • What are the market opportunities and threats faced by the key vendors?
  • What are the strengths and weaknesses of the key vendors?


Press Release

Technavio Announces the Publication of its Research Report – Water Heater Market in North America 2016-2020



Technavio recognizes the following companies as the key players in the water heater market in North America: A. O. Smith, Bradford White, Rheem, AERCO International, American Water Heaters, Bromic, Bosch, Eccotemp Systems, ECR International, Electrolux, GE, Kenmore, Marey, Midea Group, Noritz, TekSupply, Waiwela, Whirlpool.



Commenting on the report, an analyst from Technavio’s team said: “A trend influencing market growth is retrofit technology for water heaters. As most of the water heater purchases made are replacement purchases during an emergency, most users do not have the window to choose water heaters that best fit their requirements and are energy-efficient. So, in order to avoid this hassle, players are opting for retrofit technology to their models. Through this, old-fashioned technology can be made up to date with the latest technique depending on the feasibility.”



According to the report, a key growth driver is emergency replacement and upgrade replacement purchases by consumers. The water heater market in the US, especially for the storage type water heaters, is highly saturated. However, the market is largely driven by emergency and upgrade replacement purchases as these products are considered as a necessity in almost all US households and consumers are more willing to fix a broken water heater or switch to energy-efficient water heaters. Purchase decision is also influenced by the type of fuel source used for water heating in households.



Further, the report states that one challenge that could hamper market growth is stringent government regulations introduced by the DOE. This would create challenges for installers as well as wholesalers to adjust with the size change. Also, adhering to the new size requirement will create storage and transport concerns for manufacturers as the implied cost will increase. Manufacturers would have to invest further to train and create awareness among their employees and wholesalers.

Companies Mentioned

A. O. Smith, Bradford White, Rheem, AERCO International, American Water Heaters, Bromic, Bosch, Eccotemp Systems, ECR International, Electrolux, GE, Kenmore, Marey, Midea Group, Noritz, TekSupply, Waiwela, Whirlpool.

  • Executive summary
    • Highlights
  • Scope of the report
    • Market overview
    • Top-vendor offerings
      • Table Product offerings
  • Market research methodology
    • Research methodology
    • Economic indicators
  • Introduction
    • Key market highlights
  • Market landscape
    • Market overview
      • Table Types of water heaters available in market
    • Overall water heater market in North America
      • Table Comparison of new and replaced water heaters by fuel type
      • Table New privately owned housing units started in US 2012-2014
      • Table Water heater sales in US (replacement and new construction purchase in terms of units) 2000-2014
      • Table Comparison of sales of water heaters through replacement and new construction in terms of installers and retailers
    • Distribution channels
      • Table Retail distribution channels
      • Table Supply chain for water heater distribution by manufacturers
    • Important characteristics when buying or considering buying water heaters
    • Consumer insights
      • Table Sources of information that consumers consider when purchasing a water heater
    • Market size and forecast
      • Table Water heater market in North America 2015-2020 ($ billions)
  • Market segmentation by product
    • Table Water heater market in North America by product type 2015 (%)
    • Table Water heater market in North America by product type 2020 (%)
    • Storage water heaters
      • Table Storage water heater market in North America 2016-2020 ($ billions)
    • Tankless water heaters
      • Table Comparing electric and gas tankless water heaters
      • Table Tankless water heater market in North America 2016-2020 ($ millions)
    • Other forms that are available as storage and tankless
  • Segmentation by fuel type
    • Table Water heater market in North America by fuel type 2015 (%)
    • Table Water heater market in North America by fuel type 2020 (%)
    • Electric and gas water heaters
    • Solar water heaters
  • Key leading countries
    • US
      • Table Market share of vendors in US by value 2015 (%)
      • Table New privately owned housing units started in US 2012-2014
      • Table Average annual temperature in US states (°Fahrenheit)
      • Table GDP per capita in US 2010-2014 ($)
      • Table GDP growth in US 2010-2014 (annual %)
    • Canada and Mexico
  • Market drivers
    • Changing bathroom designs driving upgrade purchases
    • Emergency replacement and upgrade replacement purchases
      • Table Consumption of energy (electricity) by different appliances used in US households
    • Demand for instantaneous water heaters with low heating time and ease of use
  • Impact of drivers
    • Table Impact of drivers
  • Market challenges
    • Commoditization of storage water heaters
    • Stringent government regulations
  • Impact of drivers and challenges
    • Table Impact of drivers and challenges
  • Market trends
    • Green trends and cost saving benefits of solar forms influencing second purchases
    • Retrofitted technology for water heaters
    • Demand and availability of smart connected water heaters
  • Vendor landscape
    • Competitive landscape
      • Table Comparing water heater players in terms of products sold
    • Strategies adopted by players
      • Table Areas of R&D focus in water heater industry
    • Considerations and recommendations to improve adoption of water heaters in North America
    • Key product improvements that manufacturers are working on
    • Other prominent vendors
  • Key vendor analysis
    • A. O. Smith
      • Table A. O. Smith: Business overview
      • Table A. O. Smith: Performance indicators 2015
      • Table A. O. Smith: Product overview in water heater market in North America
    • Bradford White
      • Table Bradford White: Product overview in water heater market in North America
      • Table Bradford White: Strength and weakness
    • Rheem
      • Table Product overview
      • Table Rheem: Strength and weakness
  • Appendix
    • List of abbreviations
  • Explore Technavio

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