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Washing Machine Market in the US 2016-2020

About the Washing Machine Market in the US

With the latest innovations and new features, vendors are focusing on differentiating their product offerings through a clear and unique value proposition so as to entice consumers to replace their older washing machines with newer ones. Companies are also focusing on consumer engagement through superior customer service, and introduction of green and sustainable appliances.

The market is expected to boost sales through the increased penetration of smart, connected, and energy-efficient appliances. For instance, GE increased the working efficiency of its agitator washers in 2015, so that consumers can have control over the cycles as well as to improve energy-efficiency.

Technavio’s analysts forecast the washing machine market in the US to grow at a CAGR of 4.84% during the period 2016-2020.

Covered in this report

The report covers the present scenario and the growth prospects of the washing machine market in the US 2016-2020. To calculate the market size, the report considers the revenue generated from the sale of the following types of washing machines in the US for the residential segment:

  • Front loading washing machine
  • Top loading washing machine
Technavio's report, Washing Machine Market in the US 2016-2020, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the market landscape and its growth prospects over the coming years. The report also includes a discussion of the key vendors operating in this market.

Key vendors
  • Electrolux
  • GE
  • LG Electronics
  • Samsung
  • Whirlpool
Other prominent vendors
  • Midea
  • Bosch-Siemens
  • Haier
  • Sharp
  • Panasonic
  • Hitachi
  • Arçelik
  • Groupe SEB
  • Miele
  • Toshiba
Market driver
  • Increasing demand for energy- and water-efficient washing machines
  • For a full, detailed list, view our report
Market challenge
  • Infrequent purchases
  • For a full, detailed list, view our report
Market trend
  • Growing emphasis on technology and smart appliances
  • For a full, detailed list, view our report
Key questions answered in this report
  • What will the market size be in 2020 and what will the growth rate be?
  • What are the key market trends?
  • What is driving this market?
  • What are the challenges to market growth?
  • Who are the key vendors in this market space?
  • What are the market opportunities and threats faced by the key vendors?
  • What are the strengths and weaknesses of the key vendors?


Press Release

Technavio Announces the Publication of its Research Report – Washing Machine Market in the US 2016-2020

Technavio recognizes the following companies as the key players in the washing machine market in the US: Electrolux, GE, LG Electronics, Samsung, and Whirlpool.

Other Prominent Vendors in the market are: Midea, Bosch-Siemens, Haier, Sharp, Panasonic, Hitachi, Arçelik, Groupe SEB, Miele, and Toshiba.

Commenting on the report, an analyst from Technavio’s team said: “A key trend that is expected to positively impact the market is the growing emphasis on technology and smart appliances. Wireless technologies like ZigBee and Wi-Fi are making interoperability between devices possible. Near Field Communication (NFC) is being extensively used in smart washing machines to establish radio communication with smartphones and bring them at proximity. For instance, in 2014, LG Electronics introduced a smart washing machine using NFC that allows users to pair up their smartphones to download additional programs. The smart diagnosis feature of this machine can be used to detect functional issues in the machine. This product also has a smart diagnosis feature that can help to instantly troubleshoot problems and answer users' queries swiftly and conveniently.”

According to the report, a key growth driver is the rising demand for energy- and water-efficient washing machines. One of the major drivers of the washing machine market in the US is the increasing demand for energy- and water-efficient appliances. The US household consumes an average electricity of 911 kilowatts per month, which is higher than the energy consumed in other developed countries. In an attempt to curb this high energy consumption, the US government is encouraging manufacturers and consumers to switch to energy-efficient appliances that use smart grids.

Further, the report states that one challenge that could hamper market growth is the infrequent purchase by consumers. Generally, consumers opt to purchase washing machines only when they are shifting to a new house or when they are replacing worn out or old ones. Washing machines are meant for long-term use and generally do not require frequent replacement.

Companies Mentioned

Electrolux, GE, LG Electronics, Samsung, Whirlpool, Midea, Bosch-Siemens, Haier, Sharp, Panasonic, Hitachi, Arçelik, Groupe SEB, Miele, and Toshiba.

  • Executive summary
    • Highlights
  • Scope of the report
    • Market overview
    • Top-vendor offerings
      • Table Product offerings
  • Market research methodology
    • Research methodology
    • Economic indicators
  • Introduction
    • Key market highlights
    • Economic indicators
      • Table Population in US 2010-2015 (millions)
      • Table US: Urban population 2010-2014 (millions)
      • Table US: Urban population 2010-2014 (% of total)
      • Table GDP per capita in US 2010-2015 (current USD)
      • Table US: GDP growth 2010-2014 (annual %)
      • Table GNI per capita, Atlas method 2010-2014 (current USD)
      • Table Employment to population ratio in US 2015
      • Table Full-time and part-time employment ratio in US
  • Market landscape
    • Market overview
      • Table US household final consumption expenditure 2004-2014 ($ trillions)
    • Market size and forecast
      • Table Washing machine market in US 2015-2020 ($ billions)
      • Table Penetration rate of washing machine in households: Comparison of North America with other regions 2015
      • Table Internet users per 100 people in US 2011-2014
    • Five forces analysis
  • Market segmentation by product
    • Market size and forecast
      • Table Washing machine market in US by product type 2015 (% revenue)
      • Table Front load washing machine market in US 2015-2020 ($ billions)
      • Table Top load washing machine market in US 2015-2020 ($ billions)
      • Table CAGR for washing machine market in US by product type 2016-2020 (%)
      • Table Washing machine market in US by product type 2020 (% revenue)
    • Front load washing machines
    • Top load washing machines
    • Other forms of top and front load washers
  • Market drivers
    • Increasing demand for energy- and water-efficient washing Machines
    • Rapid technological advances and product innovation
    • Growing housing industry
      • Table New privately owned housing units started in US 2012-2014
    • Strong distribution channels
  • Impact of drivers
    • Table Impact of drivers
  • Market challenges
    • Increased competition among vendors
    • Infrequent purchases
    • Safety concerns
  • Impact of drivers and challenges
    • Table Impact of drivers and challenges
  • Market trends
    • Growing emphasis on technology and smart appliances
    • Increasing investment in R&D
    • Omni-channel retailing
      • Table Global omni-channel retail index 2015
      • Table US consumer electronics and appliance omni-channel retail index 2015
    • Internet retailing
  • Vendor landscape
    • Competitive scenario
    • Other prominent vendors
  • Key vendor analysis
    • Electrolux
      • Table Electrolux: Business segmentation by revenue 2015
    • General Electric (GE)
      • Table GE: Business segmentation by revenue 2015
      • Table GE: Geographical segmentation by revenue 2015
    • LG Electronics
      • Table LG Electronics: Business segmentation by revenue 2014
      • Table LG Electronics: Geographical segmentation by revenue 2014
    • Samsung
      • Table Samsung: Business segmentation by revenue 2014
    • Whirlpool
      • Table Whirlpool: Product segmentation 2015
      • Table Whirlpool: Geographical segmentation 2015
  • Appendix
    • List of abbreviations
  • Explore Technavio

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