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Wall Decor Market in Europe 2017-2021

Wall Decor Market in Europe 2017-2021

About Wall Decor

The style of décor, choice of colors and patterns, textures, designs, and shapes are arranged as per length and depth for different formats of home décor (traditional/classic and modern), different consumer segments (mass/masstige/premium/up-market), and different age groups.

Technavio’s analysts forecast the wall décor market in Europe to grow at a CAGR of 7.81% during the period 2017-2021.

Covered in this report

The report covers the present scenario and the growth prospects of the wall décor market in Europe for 2017-2021. To calculate the market size, the report considers value sales of wall décor products of retailers.Technavio's report, Wall Décor Market in Europe 2017-2021, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the market landscape and its growth prospects over the coming years. The report also includes a discussion of the key vendors operating in this market.

Key vendors

  • Amazon
  • Carrefour
  • IKEA
  • Kingfisher
  • Walmart
Other prominent vendors
  • Eurobaustoff
  • Home24
  • Inter Gamma
  • Kesko
  • Les Mousquetaires
  • OTTO GROUP
  • Sherwin-Williams
  • Tesco
  • Travis Perkins
  • Wayfair
Market driver
  • Premium and aspirational product collection
  • For a full, detailed list, view our report
Market challenge
  • Price wars due to low product differentiation
  • For a full, detailed list, view our report
Market trend
  • Digital printing
  • For a full, detailed list, view our report
Key questions answered in this report
  • What will the market size be in 2021 and what will the growth rate be?
  • What are the key market trends?
  • What is driving this market?
  • What are the challenges to market growth?
  • Who are the key vendors in this market space?
  • What are the market opportunities and threats faced by the key vendors?
  • What are the strengths and weaknesses of the key vendors?


  • Executive summary
  • Scope of the report
  • Research Methodology
  • Introduction
    • Key market highlights
  • Region profile: EU
    • Economic indicators
      • Table EU: Key economic indicators 2015
      • Table Population in EU 2010-2015 (millions)
      • Table GDP per capita in EU 2010-2015 ($)
      • Table Employment to population ratio in EU 2009-2014
      • Table Household final consumption expenditure per capita in EU 2010-2015
      • Table Internet penetration rate in EU 2010-2015
      • Table Mobile cellular subscription rate in EU 2010-2015
      • Table Urban population in EU 2010-2015 (% of total population)
  • Market channel for wall décor
    • Market channels for wall décor
      • Table Market channels for wall décor
    • Categories of online retailers
      • Table Online retailer categories
    • Price segments
      • Table Wall décor: Price segments
  • Market landscape
    • Market overview
      • Table Application of wall décor
      • Table Raw materials used in the production of wall décor items
      • Table Share of wall décor market in Europe in home décor market in Europe 2016
    • Home décor market in Europe
      • Table Home décor market in Europe 2016-2021 ($ billions)
    • Market size and forecast for wall décor market in Europe
      • Table Wall décor market in Europe: Supply chain
      • Table Wall décor market in Europe 2016-2021 ($ billions)
    • Five forces analysis
      • Table Five forces analysis
  • Market segmentation by products
    • Wall décor market in Europe by products
      • Table Wall décor market in Europe by products
      • Table Wall décor market in Europe by products 2016 and 2021 (% share of revenue)
      • Table Wall décor market in Europe by products 2016-2021 ($ billions)
    • Wall art market in Europe
      • Table Wall art market in Europe 2016-2021 ($ billions)
    • Picture frames market in Europe
      • Table Picture frames market in Europe 2016-2021 ($ billions)
    • Wall clocks market in Europe
      • Table Wall clocks market in Europe 2016-2021 ($ billions)
    • Wall tapestry, posters, and sculptures market in Europe
      • Table Types of sculpture offerings
      • Table Wall tapestry, posters, and sculptures market in Europe 2016-2021 ($ billions)
    • Wall storage, shelves, and hanging cabinets market in Europe
      • Table Wall storage, shelves, and hanging cabinets market in Europe 2016-2021 ($ billions)
    • Decorative wall mirrors market in Europe
      • Table Decorative wall mirrors market in Europe 2016-2021 ($ billions)
    • Other decorative accents market in Europe
      • Table Other decorative accents market in Europe 2016-2021 ($ billions)
    • Overall comparison between product segments of wall décor market in Europe
      • Table CAGR, market share, and base value comparison among product segments of wall décor market in Europe 2016
  • Market segmentation by distribution channels
    • Wall décor market in Europe by distribution channels
      • Table Wall décor market in Europe by distribution channels 2016 (% share of revenue)
      • Table Wall décor market through offline distribution channel 2016 (% share of revenue)
  • Market segmentation by devices used for online shopping of wall décor items
    • Online wall décor market in Europe by devices used for online shopping of wall décor items
      • Table Online wall décor market in Europe by devices used for online shopping of wall décor items 2014-2016 ($ millions)
      • Table Online wall décor market in Europe by devices used for online shopping of wall décor items 2014-2016 (% share)
    • Online wall décor market in Europe by time spent on devices used for shopping online
      • Table Online wall décor market in Europe by time spent on devices used for shopping online 2014-2016 (% share)
  • Key leading countries
    • Table Key leading countries 2016
    • Table Key leading countries by revenue 2016 (% of total revenue)
    • Germany
      • Table Market overview: Germany
      • Table Wall décor market in Germany 2016-2021 ($ billions)
    • UK
      • Table Market overview: UK
      • Table Wall décor market in UK 2016-2021 ($ billions)
    • France
      • Table Market overview: France
      • Table Wall décor market in France 2016-2021 ($ billions)
    • Italy
      • Table Market overview: Italy
      • Table Wall décor market in Italy 2016-2021 ($ billions)
  • Decision framework
  • Drivers and challenges
    • Market drivers
      • Table Nominal residential property prices in EU 2013-2016 (% change)
      • Table Home improvement market in Europe 2016-2021 ($ billions)
      • Table Product assortments
    • Market challenges
  • Market trends
    • Digital printing
    • Personalization of wall décor
    • Customized wall décor
    • Growing online retailing of wall décor
    • Consumer confidence and lifestyle trend
  • Vendor landscape
    • Competitive scenario
    • Competitive strategies
    • Key factors for growth
      • Table Key factors for growth
    • Key market insights
    • Comparative analysis of key vendors
      • Table Key vendors: Comparison of operating margins FY2016
      • Table Key vendors: Comparison of net sales growth FY2015 and FY2016
      • Table Key vendors: Benchmarking on geographical presence
      • Table Key vendors: Comparative analysis of product portfolio, product pricing, and geographical presence
    • Amazon
      • Table Amazon: Business segmentation by revenue 2015 (% share)
      • Table Amazon: Business segmentation by revenue 2014 and 2015 ($ billions)
      • Table Amazon in wall décor market in Europe: Product portfolio
    • Carrefour
      • Table Carrefour: Store formats
      • Table Carrefour: Geographical segmentation by revenue 2015 (% share)
      • Table Carrefour's presence in the wall décor market
    • IKEA
      • Table IKEA: Geographical segmentation by revenue 2015 (% share)
      • Table IKEA in wall décor market in Europe; Product portfolio
    • Kingfisher
      • Table Kingfisher: Geographical segmentation by revenue 2015 (% share)
    • Walmart
      • Table Walmart: Business segmentation by revenue 2016 (% share)
      • Table Walmart: Business segmentation by revenue 2015 and 2016 ($ billions)
      • Table Walmart: Geographical segmentation by revenue 2016 (% share)
    • Other prominent vendors
  • Appendix
    • List of abbreviations
  • Explore Technavio

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