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Vodka Market in Europe 2015-2019

Vodka Market in Europe 2015-2019

Market overview of the vodka market in Europe

Technavios market research analyst predicts the Vodka market in Europe to grow at a CAGR of around 0.87%, in terms of revenue, during the forecast period. The rising demand for premium vodka and the growing cocktail culture are the key drivers for the growth of the market. The region is witnessing a growth in bars exclusively dedicated for cocktails. For instance, some of the favorite vodka-based cocktails are Screwdriver, Bloody Mary, and Sex on the Beach.

The high taxation imposed on alcoholic drinks in the region is expected to deter the growth of the vodka market during the forecast period. For instance, during 2014, the European Commission increased the excise tax on hard liquor by around 23%, resulting in the price of a half-liter bottle of vodka to rise to around USD 5.25.

Segmentation by category and analysis of the vodka market in Europe

Flavored vodka
Unflavored vodka
Unflavored vodka dominated the European market during 2014 with a market share of around 89%. However, the report predicts the flavored segment to be the fastest growing segment during the forecast period. Some of the favorite vodka flavors are apple, coconut, cranberry, caramel, blood orange, mint, honey, lemon, cucumber, lime, raspberry, and vanilla.

Geographical segmentation and analysis of the vodka market in Europe

Eastern Europe
Western Europe
Eastern Europe accounted for nearly 89% of the vodka market share during 2014. Unflavored vodka is the most popular category in this region. Russia, Poland, and Ukraine were the market leaders in this region, but, they are expected to witness a decline in the market growth during the forecast period. The rising illegal trading of alcohol and the rising accidents due to alcohol consumption is deterring the market growth in this region.

Competitive landscape and key vendors

The vodka market in Europe is fragmented due to the presence of numerous small and large suppliers. The providers in the market compete on the basis of price, quality, innovation, service, reputation, distribution, and promotion. The market is predicted to witness an increase in consolidations due to the intense competition.

The leading vendors in the market are -

Alcohol Siberian Group
Belvedere
Diageo
Roust
SPI Group
Stock Spirits
Synergy
Other prominent vendors in the market include Bacardi, Brown-Forman, IceBerg Vodka, Soyuz Victan, William Grant & Sons, and ZYR Vodka.

Key questions answered in the report include

What will the market size and the growth rate be in 2019
What are the key factors driving the vodka market in Europe
What are the key market trends impacting the growth of the vodka market in Europe
What are the challenges to market growth
Who are the key vendors in this market space
What are the market opportunities and threats faced by the vendors in the vodka market in Europe
What are the key outcomes of the five forces analysis of the vodka market in Europe
Technavio also offers customization on reports based on specific client requirement.

Related reports:

Global Vodka Market 2015-2019
Vodka Market in Nordic Countries 2015-2019
Beer Market in Germany- Market Research 2015-2019
Beer Market in Europe 2015-2019
Global Rum Market 2015-2019"




Press Release

Technavio Announces the Publication of its Research Report – Vodka Market in Europe 2015-2019

Technavio recognizes the following companies as the key players in the Vodka Market in Europe: Alcohol Siberian Group, Belvedere, Diageo, Roust, SPI Group, Stock Spirits and Synergy

Other Prominent Vendors in the market are: Bacardi, Brown-Forman, IceBerg Vodka, Soyuz Victan, William Grant & Sons, and ZYR Vodka.

Commenting on the report, an analyst from Technavio’s team said: “The vodka market in Europe is also driven by the increased number of marketing and promotional activities of the vendors. Most market vendors are large-sized firms that have international businesses. As a result, these vendors have sufficient capital to invest in marketing and to build the brand image of their vodka and increase customer loyalty.”

According to the report, the popularity of unflavored vodka is high in Europe and it is a custom drink in many countries like Russia and Poland. The increasing demand for cocktails and use of vodka as a mixing spirit is driving the demand for unflavored vodka in Europe.

Further, the report states that high taxation and the increasing illegal vodka market will act as major challenges for the vodka market in Europe."

Companies Mentioned

Alcohol Siberian Group, Belvedere, Diageo, Roust, SPI Group, Stock Spirits, Synergy, Bacardi, Brown-Forman, IceBerg Vodka, Soyuz Victan, William Grant & Sons, and ZYR Vodka.

  • Executive summary
    • Highlights
  • Scope of the report
    • Market overview
    • Top-vendor offerings
      • Table Product offerings
  • Market research methodology
    • Research methodology
    • Economic indicators
  • Introduction
    • Key market highlights
  • Market landscape
    • Market overview
      • Table Overview of global vodka market in 2014
    • Market size and forecast
      • Table Vodka market in Europe 2014-2019 (millions of liters)
      • Table Vodka market in Europe 2014-2019 ($ millions)
      • Table Overview of vodka market in Europe 2014-2019
    • Five forces analysis
      • Table Five forces analysis
  • Market segmentation by category
    • Vodka market in Europe by category 2014
      • Table Vodka market in Europe: Segmentation by category
      • Table Some popular vodka and flavor options available
      • Table Vodka market in Europe: Segmentation by category 2014
  • Geographical segmentation
    • Vodka market in Europe by geographical segmentation 2014-2019
      • Table Geographical segmentation of vodka market in Europe 2014-2019 (by volume)
    • Vodka market in Eastern Europe
      • Table Vodka market in Eastern Europe 2014-2019 (millions of liters)
    • Vodka market in Western Europe
      • Table Vodka market in Western Europe 2014-2019 (millions of liters)
  • Key leading countries
    • Table Key leading countries
    • Table Vodka market in Russia by products 2014
    • Table Vodka market in Russia 2014-2019 (millions of liters)
    • Table Vodka market in Ukraine 2014-2019 (millions of liters)
    • Table Vodka market in Poland 2014-2019 (millions of liters)
    • Table Vodka market in Belarus 2014-2019 (millions of liters)
    • Table Vodka market in UK 2014-2019 (millions of liters)
    • Table Vodka market in Germany 2014-2019 (millions of liters)
    • Table Key leading countries in vodka market in Europe 2014-2019 (millions of liters)
  • Market drivers
    • Table Urban population in Europe and key countries 2014
  • Impact of drivers
    • Table Impact of driver
  • Market challenges
    • Table Inflation rate in some European countries 2010-2014
  • Impact of drivers and challenges
    • Table Impact of drivers and challenges
  • Market trends
  • Vendor landscape
    • Other prominent vendors
  • Key vendor analysis
    • Alcohol Siberian Group
      • Table Alcohol Siberian Group: Product segmentation 2014
    • Belvedere Vodka
    • Diageo
      • Table Diageo: Product segmentation
      • Table Diageo: Geographical segmentation by revenue 2014
    • Roust
      • Table Roust: Geographical segmentation by revenue 2014
    • SPI Group
      • Table SPI Group: Business segmentation
    • Stock Spirits
      • Table Stock Spirits: Business segmentation
      • Table Stock Spirits: Business segmentation by revenue 2013 and 2014 ($ billions)
      • Table Stock Spirits: Geographical segmentation by revenue 2014
    • Synergy
      • Table Synergy: Business segmentation
      • Table Company's revenue 2014
      • Table Synergy: Business segmentation by revenue 2013 and 2014 ($ billions)
  • Appendix
    • List of abbreviation
  • Explore Technavio

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