Vision Care Market in the US 2015-2019
About Vision Care Products
The types of vision care products considered for this report are Rx lenses, frames, contact lenses, non-Rx sunglasses, and readers. These products are primarily used by consumer for vision correction and vision protection purposes. Products such as Rx lenses and contact lenses require a prescription for purchase while frames, non-Rx sunglasses, and readers are cosmetic products that can be purchased like any other apparel or accessories. The demand for prescription-based vision care products has gradually increased in the US. The lifestyle changes have induced people to use more technological devices on a daily basis.
Technavio's analysts forecast the vision care market in the US to grow at a CAGR of 5.04% over the period 2014-2019.
Covered in this Report
This report covers the present scenario and the growth prospects of the vision care market in the US for the period 2015-2019. To calculate the market size, the report considers revenue generated from the sales of the following products:
Technavio Announces the Publication of its Research Report – Vision Care Market in the US 2015-2019
Technavio recognizes the following companies as the key players in the Vision Care Market in the US: Alcon, Bausch and Lomb, Essilor International, Hoya and Luxottica
Other Prominent Vendors in the market are: Johnson and Johnson, Marcolin Eyewear, Seiko Group and Zeiss Group
Commenting on the report, an analyst from Technavio’s team said: “Most of the major vendors have websites for sales and informational purposes. Apart from selling, professionals are also venturing into the online promotion of their products. For instance, Facebook and other prominent social media platforms are being used for promoting awareness about Computer Vision Syndrome. New product offerings like photochromic lenses and blue-light-filtering lenses are also attaining buzz on the Internet. A 2012 consumer survey said that nearly 20% of consumers use the Internet during the process of eyewear purchase. The majority of consumers go online for price comparisons and reviews. With an Internet penetration of nearly 86% in 2014, the US has a large online consumer base to cater to.”
According to the report, one of the drivers is the increase in the population suffering from eye disorders like refractive errors. The industry has not just developed on pharmaceutical grounds but has also provided some of the most advanced equipment for the treatment of eye care.
Further, the report states that one of the major challenge for this market is intense competition among the top brands.
Alcon, Bausch and Lomb, Essilor International, Hoya, Luxottica, Johnson and Johnson, Marcolin Eyewear, Seiko Group, Zeiss Group
Learn how to effectively navigate the market research process to help guide your organization on the journey to success.Download eBook