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Video on Demand (VOD) Market in US 2015-2019

Video on Demand (VOD) Market in US 2015-2019

About VOD

VOD is a service that enables viewers to access content through channels/mediums such as cable TV, DTH, or OTT. The content can be viewed through devices such as TVs or computers, or portable devices such as tablets and smartphones. With the availability of this service, viewers can utilize various functions such as fast-forward, rewind, and pause during their favorite programs. Thus, VOD services offer convenience and flexibility to customers.

Technavio's analysts forecast the VOD market in the US to grow at a CAGR of 25.50% over the period 2014-2019.

Covered in this Report

This report covers the present scenario and growth prospects of the VOD market in the US for the period 2015-2019. It classifies the market into two segments according to distribution platform: OTT/streaming services and TV subscription services. To calculate the market size, the report considers the revenue generated from these segments. For TV subscription services, the report only considers DTH and cable TV as mediums through which VOD service is opted.

Technavio's report, VOD Market in US 2015-2019, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the market landscape and its growth prospects in the coming years. The report includes a discussion of the key vendors operating in this market.

Key Vendors

  • Amazon.com
  • Apple
  • Comcast
  • Hulu
  • Netflix
  • VUDU
Other Prominent Vendors
  • CinemaNow
  • Crackle
  • DirecTV
  • Google
  • Indieflix
  • Popcornflix
  • Rovi
  • SnagFilms
  • Time Warner
  • Verizon
Key Market Driver
  • Control to Viewers over Content
  • For a full, detailed list, view our report
Key Market Challenge
  • Limitations in Content Delivery
  • For a full, detailed list, view our report
Key Market Trend
  • Variety of VOD Content
  • For a full, detailed list, view our report
Key Questions Answered in this Report
  • What will the market size be in 2019 and what will the growth rate be?
  • What are the key market trends?
  • What is driving this market?
  • What are the challenges to market growth?
  • Who are the key vendors in this market space?
  • What are the market opportunities and threats faced by the key vendors?
  • What are the strengths and weaknesses of the key vendors?


Press Release

Technavio Announces the Publication of its Research Report – Video on Demand (VOD) Market in the US 2015-2019

Technavio recognizes the following companies as the key players in Video on Demand (VOD) Market in the US: Amazon.com, Apple, Comcast, Hulu, Netflix and VUDU

Other Prominent Vendors in the market are: CinemaNow, Crackle, DirecTV, Google, Indieflix, Popcornflix, Rovi, SnagFilms, Time Warner and Verizon

Commenting on the report, an analyst from Technavio’s team said: “VOD service providers have added popular content to their libraries, including the latest in films, music, and other content. When viewers use VOD services several times a week, it creates an opportunity for service providers to analyze their viewing habits and ensure that they have access to content they might desire. The availability of customized content is also helpful in engaging consumers.”

According to the report, the number of online videos watched increased twofold from 2012 to 2014. The online audience is no longer looking at videos just as a form of entertainment, but is using this medium to build a strong online presence. For example, the high volume of videos uploaded on the vendors' websites. Currently, in the US, more than 70% of adults watch online videos on a weekly basis. In addition, there has been a radical shift in video content from short films to those of a longer duration. Also, people have started watching videos on cellphones, tablets, and laptops rather than just on their desktops, which has increased the consumption of VOD services.

Further, the report states that service providers are constrained by issues such as bandwidth limitations and increased storage costs with the need to scale services.

Companies Mentioned

Amazon.com, Apple, Comcast, Hulu, Netflix, VUDU, CinemaNow, Crackle, DirecTV, Google, Indieflix, Popcornflix, Rovi, SnagFilms, Time Warner, Verizon

  • Executive Summary
  • List of Abbreviations
  • Scope of the Report
    • Market Overview
    • Customer Segmentation
      • Individual Consumers
    • Base Year
    • Vendor Segmentation
    • Market Segmentation
    • Product Offerings
  • Market Research Methodology
    • Market Research Process
    • Research Methodology
      • Table Market Research Methodology
  • Introduction
  • Market Landscape
    • Market Snapshot
    • Market Overview
      • Table VOD Market in US by Distribution Platform 2014
    • Country Profile
      • Economic Indicators
        • Table US GDP 2009-2014 ($ billions)
        • Table US Per Capita Disposable Income 2009-2014 ($)
    • Market Size and Forecast
      • Table VOD Market in US 2014-2019 ($ billions)
    • Five Forces Analysis
  • Market Segmentation by Distribution Platform
    • VOD Market in US by Distribution Platform 2014
      • Table VOD Market in US by Distribution Platform 2014
  • Buying Criteria
  • Market Growth Drivers
    • Table Smartphone Shipments in US 2014-2019 (millions of units)
    • Table Smartphone Penetration in US 2014-2019
  • Drivers and their Impact
  • Market Challenges
  • Impact of Drivers and Challenges
  • Market Trends
  • Trends and their Impact
  • Vendor Landscape
    • Competitive Scenario
    • Other Prominent Vendors
  • Key Vendor Analysis
    • Amazon.com
      • Key Facts
      • Business Overview
      • Segmentation by Revenue 2014
        • Table Amazon.com: Segmentation by Revenue 2014
      • Segmentation by Revenue 2013 and 2014
        • Table Amazon.com: Segmentation by Revenue 2013 and 2014 ($ billions)
      • Geographical Segmentation by Revenue 2014
        • Table Amazon.com: Geographical Segmentation by Revenue 2014
      • Business Strategy
      • Recent Developments
      • SWOT Analysis
    • Apple
      • Key Facts
      • Business Overview
      • Product Segmentation by Revenue
        • Table Product Segmentation of Apple by Revenue 2013
        • Table Product Segmentation of Apple by Revenue 2012 and 2013 ($ billions)
      • Geographical Segmentation by Revenue
        • Table Geographical Segmentation of Apple by Revenue 2013
      • Business Strategy
      • Recent Developments
      • SWOT Analysis
    • Comcast
      • Key Facts
      • Business Overview
      • Business Segmentation by Revenue 2013
        • Table Comcast: Business Segmentation by Revenue 2013
      • Business Segmentation by Revenue 2012 and 2013
        • Table Comcast: Business Segmentation by Revenue 2012 and 2013 ($ billions)
      • Business Strategy
      • Recent Developments
      • SWOT Analysis
    • Hulu
      • Key Facts
      • Business Overview
      • Business Strategy
      • Recent Developments
      • SWOT Analysis
    • Netflix
      • Key Facts
      • Business Overview
      • Business Segmentation
        • Table Netflix: Business Segmentation 2013
      • Business Segmentation by Revenue 2012 and 2013
        • Table Netflix: Business Segmentation by Revenue 2012 and 2013 ($ billions)
      • Business Strategy
      • Recent Developments
      • SWOT Analysis
    • VUDU
      • Key Facts
      • Business Overview
      • SWOT Analysis
  • Other Reports in this Series

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