Video on Demand (VOD) Market in US 2015-2019
VOD is a service that enables viewers to access content through channels/mediums such as cable TV, DTH, or OTT. The content can be viewed through devices such as TVs or computers, or portable devices such as tablets and smartphones. With the availability of this service, viewers can utilize various functions such as fast-forward, rewind, and pause during their favorite programs. Thus, VOD services offer convenience and flexibility to customers.
Technavio's analysts forecast the VOD market in the US to grow at a CAGR of 25.50% over the period 2014-2019.
Covered in this Report
This report covers the present scenario and growth prospects of the VOD market in the US for the period 2015-2019. It classifies the market into two segments according to distribution platform: OTT/streaming services and TV subscription services. To calculate the market size, the report considers the revenue generated from these segments. For TV subscription services, the report only considers DTH and cable TV as mediums through which VOD service is opted.
Technavio's report, VOD Market in US 2015-2019, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the market landscape and its growth prospects in the coming years. The report includes a discussion of the key vendors operating in this market.
Technavio Announces the Publication of its Research Report – Video on Demand (VOD) Market in the US 2015-2019
Technavio recognizes the following companies as the key players in Video on Demand (VOD) Market in the US: Amazon.com, Apple, Comcast, Hulu, Netflix and VUDU
Other Prominent Vendors in the market are: CinemaNow, Crackle, DirecTV, Google, Indieflix, Popcornflix, Rovi, SnagFilms, Time Warner and Verizon
Commenting on the report, an analyst from Technavio’s team said: “VOD service providers have added popular content to their libraries, including the latest in films, music, and other content. When viewers use VOD services several times a week, it creates an opportunity for service providers to analyze their viewing habits and ensure that they have access to content they might desire. The availability of customized content is also helpful in engaging consumers.”
According to the report, the number of online videos watched increased twofold from 2012 to 2014. The online audience is no longer looking at videos just as a form of entertainment, but is using this medium to build a strong online presence. For example, the high volume of videos uploaded on the vendors' websites. Currently, in the US, more than 70% of adults watch online videos on a weekly basis. In addition, there has been a radical shift in video content from short films to those of a longer duration. Also, people have started watching videos on cellphones, tablets, and laptops rather than just on their desktops, which has increased the consumption of VOD services.
Further, the report states that service providers are constrained by issues such as bandwidth limitations and increased storage costs with the need to scale services.
Amazon.com, Apple, Comcast, Hulu, Netflix, VUDU, CinemaNow, Crackle, DirecTV, Google, Indieflix, Popcornflix, Rovi, SnagFilms, Time Warner, Verizon
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