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Vacation Rental Market in Europe 2018-2022

Vacation Rental Market in Europe 2018-2022

About Vacation Rental

A vacation rental is an alternate lodging option for short-term rental of myriad properties such as farm stays, apartments, cabins, private homes, villas, cottages, beach houses, or chalets to travelers and tourists. These dwelling units are offered on a monthly, weekly, and nightly basis although the dominant practice in the market is renting it out weekly.

Technavio’s analysts forecast the vacation rental market in Europe to grow at a CAGR of 8.14% during the period 2018-2022.

Covered in this report

The report covers the present scenario and the growth prospects of the vacation rental market in Europe for 2018-2022. To calculate the market size, the report presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources.

The market is divided into the following segments based on geography:

  • Spain
  • Italy
  • France
  • UK
  • Germany
  • Others
Technavio's report, Vacation Rental Market in Europe 2018-2022, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the market landscape and its growth prospects over the coming years. The report also includes a discussion of the key vendors operating in this market.

Key vendors
  • 9flats
  • Airbnb
  • Expedia
  • FlipKey
Market driver
  • Increase in number of tourists in Europe
  • For a full, detailed list, view our report
Market challenge
  • Inconsistency in providing quality vacation rental properties
  • For a full, detailed list, view our report
Market trend
  • Increase in merger and acquisition of various companies
  • For a full, detailed list, view our report
Key questions answered in this report
  • What will the market size be in 2022 and what will the growth rate be?
  • What are the key market trends?
  • What is driving this market?
  • What are the challenges to market growth?
  • Who are the key vendors in this market space?


Press Release

Technavio Announces the Publication of its Research Report – Vacation Rental Market in Europe 2018-2022

Technavio recognizes the following companies as the key players in the vacation rental market in Europe: 9flats, Airbnb, Expedia, and FlipKey.

Commenting on the report, an analyst from Technavio’s team said: “One trend in the market is increase in merger and acquisition of various companies. The increase in merger and acquisition among companies is trending in the market. The well-established companies are acquiring the start-ups to increase their presence. Through mergers and acquisitions, the companies not only acquire the stake but also acquire the existing customers. As small companies are not as competitive as large companies, in terms of providing the rentals, well-established companies have a higher power in terms of listing of vacation rental houses.”

According to the report, one driver in the market is increase in number of tourists in Europe. The increase in the number of tourists across Europe is driving the market for vacation rental market in Europe. Tourism is the third largest socio-economic activity in the European Union (EU) and makes a significant contribution to the EU's gross national product and employment. In 2016, 616.2 million international tourists were present in Europe.

Further, the report states that one challenge in the market is inconsistency in providing quality vacation rental properties. The inconsistency in providing quality vacation rental properties by vendors is hindering the growth of the vacation rental market in Europe. The vacation rental market in Europe deals with diverse customers from different geographies and thus, must cater to various preferences and seasonal demands. In addition, as the suppliers of vacation rentals are also equally diverse, there is a possibility of high level of inconsistency in quality and service.

Companies Mentioned

9flats, Airbnb, Expedia, and FlipKey.

  • Executive summary
  • Scope of the report
  • Research methodology
  • Market landscape
    • Market ecosystem
      • Table Parent market: Global vacation rental market
      • Table Global vacation rental market
    • Market characteristics
      • Table Market characteristics
    • Market segmentation analysis
      • Table Market segments
  • Market sizing
    • Market definition
      • Table Market definition - Inclusions and exclusions checklist
    • Market sizing 2017
      • Table Market size 2017
      • Table Validation techniques employed for market sizing 2017
    • Market size and forecast 2017-2022
      • Table Vacation rental market in Europe - Market size and forecast 2017-2022 ($ billions)
      • Table Vacation rental market in Europe - Year-over-year growth 2018-2022 (%)
  • Five forces analysis
    • Table Five forces analysis 2017
    • Table Five forces analysis 2022
    • Bargaining power of buyers
      • Table Bargaining power of buyers
    • Bargaining power of suppliers
      • Table Bargaining power of suppliers
    • Threat of new entrants
      • Table Threat of new entrants
    • Threat of substitutes
      • Table Threat of substitutes
    • Threat of rivalry
      • Table Threat of rivalry
    • Market condition
      • Table Market condition - Five forces 2017
  • Market segmentation by management
    • Segmentation by management
      • Table Management - Market share 2017-2022 (%)
    • Comparison by management
      • Table Comparison by management
    • Professionally managed - Market size and forecast 2017-2022
      • Table Professionally managed - Market size and forecast 2017-2022 ($ billions)
      • Table Professionally managed - Year-over-year growth 2018-2022 (%)
    • Managed by owners - Market size and forecast 2017-2022
      • Table Managed by owners - Market size and forecast 2017-2022 ($ billions)
      • Table Managed by owners - Year-over-year growth 2018-2022 (%)
    • Market opportunity by management
      • Table Market opportunity by management
  • Regional landscape
    • Geographical segmentation
      • Table Market share by geography 2017-2022 (%)
    • Country comparison
      • Table Country comparison
    • Vacation rental market in Spain - Market size and forecast 2017-2022
      • Table Vacation rental market in Spain - Market size and forecast 2017-2022 ($ billions)
      • Table Vacation rental market in Spain- Year-over-year growth 2018-2022 (%)
    • Vacation rental market in France - Market size and forecast 2017-2022
      • Table Vacation rental market in France- Market size and forecast 2017-2022 ($ billions)
      • Table Vacation rental market in France - Year-over-year growth 2018-2022 (%)
    • Italy - Market size and forecast 2017-2022
      • Table Vacation rental market in Italy- Market size and forecast 2017-2022 ($ billions)
      • Table Vacation rental market in Italy - Year-over-year growth 2018-2022 (%)
    • Vacation rental market in UK - Market size and forecast 2017-2022
      • Table Vacation rental market in UK - Market size and forecast 2017-2022 ($ billions)
      • Table Vacation rental market in UK- Year-over-year growth 2018-2022 (%)
    • Vacation rental market in Germany - Market size and forecast 2017-2022
      • Table Vacation rental market in Germany - Market size and forecast 2017-2022 ($ billions)
      • Table Vacation rental market in Germany - Year-over-year growth 2018-2022 (%)
    • Market opportunity
      • Table Market opportunity
  • Customer landscape
    • Table Customer landscape
  • Decision framework
  • Drivers and challenges
    • Market drivers
      • Table International tourist arrivals in Europe 1990-2016
    • Market challenges
  • Market trends
    • Increase in merger and acquisition of various companies
    • Improved booking process
    • Proliferation of vacation rental business services and increased professionalism
    • Other trends
  • Vendor landscape
    • Overview
      • Table Vendor landscape
    • Landscape disruption
      • Table Landscape disruption
    • Competitive scenario
  • Vendor analysis
    • Vendors covered
      • Table Vendors covered
    • Vendor classification
      • Table Vendor classification
    • Market positioning of vendors
      • Table Market positioning of vendors
    • 9flats
      • Table Vendor overview
      • Table 9flats - Organizational developments
      • Table 9flats - Key offerings
    • Airbnb
      • Table Vendor overview
      • Table Airbnb - Organizational developments
      • Table Airbnb - Key offerings
    • Expedia
      • Table Vendor overview
      • Table Expedia - Business segments
      • Table Expedia - Organizational developments
      • Table Expedia - Geographic focus
      • Table Expedia - Key offerings
    • FlipKey
      • Table Vendor overview
      • Table FlipKey - Organizational developments
      • Table FlipKey - Key offerings
  • Appendix
    • List of abbreviations
  • Explore Technavio

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