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UHD TV Market in North America 2015-2019

UHD TV Market in North America 2015-2019

About UHD TV

The TV market in North America is witnessing rapid growth by virtue of technology sophistication, particularly in display resolution and bigger screen size and thinner panels. The introduction of UHD TV is one of the most significant transformations that took place in the market space after FHD TV. Over the past few years, there has been a growing demand for UHD TVs from people in North America. As a result, vendors are increasing their R&D investments to cater to the demand for better display resolution and better the value proposition.

Technavio's analysts forecast the UHD TV market in North America to grow at a CAGR of 47.73% over the period 2014-2019.

Covered in this report

This report presents a detailed study of the UHD TV market in North America. The market size is ascertained in terms of:

  • Revenue ($ billion)
  • Unit shipments (million units)
This report presents a detailed analysis of the top five vendors along with their complete range of UHD TVs present in the market. In addition, it presents the drivers, challenges, and trends that have an influence on the market.

Key vendors
  • LG
  • Panasonic
  • Samsung
  • Sony
  • VIZIO
Other prominent vendors
  • Haier
  • Hisense
  • Phillips
  • Sharp
  • TCL
Key market driver
  • Evolving consumer preferences
  • For a full, detailed list, view our report
Key market challenge
  • Lack of compatible UHD content and services
  • For a full, detailed list, view our report
Key market trend
  • Connected home devices
  • For a full, detailed list, view our report
Key questions answered in this report
  • What will the market size be in 2019 in terms of both revenue and unit shipments and what will the growth rate be?
  • What are the key market trends?
  • What is driving this market?
  • What are the challenges to market growth?
  • Who are the key vendors in this market space?
  • What are the market opportunities and threats faced by the key vendors?


Press Release

Technavio Announces the Publication of its Research Report – UHD TV Market in North America 2015-2019
Technavio recognizes the following companies as the key players in the UHD TV Market in North America: LG, Panasonic, Samsung, Sony and VIZIO
Other Prominent Vendors in the market are: Haier, Hisense, Phillips, Sharp and TCL
Commenting on the report, an analyst from Technavio’s team said: “The ASP of 4K UHD TVs is falling drastically in North America due to the rise in demand from consumers and increase in shipments into the region. In 2014, 1.33 million 4K TVs were shipped into the market, an increase of almost 638% over 2013. As a result, the ASP fell from $5,276 in 2013 to $1,932 in 2014. The ASP is likely to decrease further during the forecast period.”
According to the report, 4K UHD TVs have advantages over SD and HD TVs in terms of both content and features. Attributes such as superior resolution, crisp pictures, extended color range and field of view, and enhanced optimizations to overall quality are the USPs of these TVs. Moreover, 4K UHD TVs offer a zoom option. Such attributes are leading to as increase in the adoption of 4K UHD TVs across North America.
Further, the report states that the scarcity of UHD content is a major challenge for 4K UHD TV manufacturers. A few broadcasters in North America have started streaming UHD content; however, high costs and lack of demand hinder the widespread availability of UHD content. Broadcasting and media organizations are forming alliances with several electronic companies to promote UHD content and subsequently aid the penetration of UHD TVs in the market.

Companies Mentioned

LG, Panasonic, Samsung, Sony, VIZIO, Haier, Hisense, Phillips, Sharp, TCL

  • Executive summary
    • Highlights
  • Scope of the report
    • Market overview
    • Top vendor offerings
      • Table Product offerings
  • Market research methodology
    • Research methodology
    • Economic indicators
  • Introduction
    • Key market highlights
  • Industry overview
    • Display industry
      • Table Overview of display industry
    • TV industry
    • Comparison among prominent display technologies
      • Table Comparison of display technologies
  • Future outlook
    • Vendors strategy
      • Table Ansoff's matrix
  • Market landscape
    • Market size and forecast by volume
      • Table UHD TV market by volume 2014-2019 (millions of units)
    • Market size and forecast by revenue
      • Table Revenue of UHD TV market in North America 2015-2019 ($ billions)
    • Five forces analysis
      • Table Five forces analysis
  • Market segmentation by screen size
    • UHD TV market in North America by screen size 2014
      • Table UHD TV market in North America by screen size 2014
  • Buying criteria
    • Table Buying criteria for UHD TVs in North America
  • Market drivers
  • Impact of drivers
  • Market challenges
  • Impact of drivers and challenges
    • Table Impact of drivers and challenges
  • Market trends
  • Vendor landscape
    • Competitive scenario
      • Table UHD TV market in North America: Vendor ranking 2014 (by revenue)
    • Key vendors
    • Other prominent vendors
  • Key vendor analysis
    • LG Electronics
      • Table LG Electronics: Business segmentation 2014
      • Table LG Electronics: Geographical segmentation by revenue 2014
    • Panasonic
      • Table Panasonic: Business segmentation 2014
      • Table Panasonic: Geographical segmentation by revenue 2014
    • Samsung Electronics
      • Table Samsung Electronics: Business segmentation by revenue 2014
    • Sony
      • Table Sony: Business segmentation 2014
      • Table Sony: Business segmentation by revenue 2014 and 2015 ($ billions)
      • Table Sony: Geographical segmentation by revenue 2015
    • Vizio
  • Appendix
    • List of abbreviations
  • Explore Technavio

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