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Toys Market in Europe 2018-2022

About Toys

Toys are products that are used to amuse, entertain, and educate children. Currently, parents are investing in new and innovative toys that play a crucial role in ensuring proper growth and development of children.

Technavio’s analysts forecast the Toys Market in Europe to grow at a CAGR of 4.59% during the period 2018-2022.

Covered in this report

The report covers the present scenario and the growth prospects of the toys market in Europe. To calculate the market size, the report considers the revenue generated from the sales of toys.Technavio's report, toys market in Europe 2018-2022, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the market landscape and its growth prospects over the coming years. The report also includes a discussion of the key vendors operating in this market.

Key vendors

  • Hasbro
  • Mattel
  • Simba Dickie Group
  • The LEGO Group
  • TOMY
  • VTech Holdings
Market driver
  • Advent of product premiumization
  • For a full, detailed list, view our report
Market challenge
  • Growing industry standards and government regulations in toys industry
  • For a full, detailed list, view our report
Market trend
  • Increase in number of preschools
  • For a full, detailed list, view our report
Key questions answered in this report
  • What will the market size be in 2022 and what will the growth rate be?
  • What are the key market trends?
  • What is driving this market?
  • What are the challenges to market growth?
  • Who are the key vendors in this market space?
  • What are the market opportunities and threats faced by the key vendors?
  • What are the strengths and weaknesses of the key vendors?


  • Executive summary
  • Scope of the report
  • Research methodology
  • Market landscape
    • Toys market in Europe - Market ecosystem
    • Global toys and games market - Related market
      • Table Related market - Global toys and games market
    • Market characteristics
      • Table Toys market in Europe - Market characteristics
    • Market segmentation analysis
      • Table Toys market in Europe - Market segments
  • Market sizing
    • Market definition
      • Table Toys market in Europe - Inclusions and exclusions checklist
    • Toys market in Europe - Market sizing 2017
      • Table Toys market in Europe - Market size 2017
      • Table Toys market in Europe - Validation techniques employed for market sizing
    • Toys market in Europe - Market size and forecast 2017-2022
      • Table Toys market in Europe - Market size and forecast 2017-2022 ($ bn)
      • Table Toys market in Europe - Year-over-year growth 2018-2022 (%)
  • Five forces analysis
    • Table Toys market in Europe - Five forces analysis 2017
    • Table Toys market in Europe - Five forces analysis 2022
    • Bargaining power of buyers
      • Table Toys market in Europe - Bargaining power of buyers
    • Bargaining power of suppliers
      • Table Toys market in Europe - Bargaining power of suppliers
    • Threat of new entrants
      • Table Toys market in Europe - Threat of new entrants
    • Threat of substitutes
      • Table Toys market in Europe - Threat of substitutes
    • Threat of rivalry
      • Table Toys market in Europe - Threat of rivalry
    • Market condition
      • Table Toys market in Europe - Market condition 2017
  • PESTLE Analysis
    • Table Toys market in Europe - PESTLE analysis 2017-2022
  • Market segmentation by product
    • Toys market in Europe - Segmentation by product
      • Table Toys market in Europe - Product segmentation 2017-2022 (% share of revenue)
    • Comparison by product
      • Table Toys market in Europe - Comparison by product
    • Games and puzzle toys market in Europe - Market size and forecast 2017-2022
      • Table Games and puzzle toys market in Europe - Market size and forecast 2017-2022 ($ mn)
      • Table Games and puzzle toys market in Europe - Year-over-year growth 2018-2022 (%)
    • Infant and preschool toys market in Europe - Market size and forecast 2017-2022
      • Table Infant and preschool toys market in Europe - Market size and forecast 2017-2022 ($ mn)
      • Table Infant and preschool toys market in Europe - Year-over-year growth 2018-2022 (%)
    • Construction or activity toys market in Europe - Market size and forecast 2017-2022
      • Table Construction or activity toys market in Europe - Market size and forecast 2017-2022 ($ mn)
      • Table Construction or activity toys market in Europe - Year-over-year growth 2018-2022 (%)
    • Soft or plush toys market in Europe - Market size and forecast 2017-2022
      • Table Soft or plush toys market in Europe - Market size and forecast 2017-2022 ($ mn)
      • Table Soft or plush toys market in Europe - Year-over-year growth 2018-2022 (%)
    • Dolls and accessories market in Europe - Market size and forecast 2017-2022
      • Table Dolls and accessories market in Europe - Market size and forecast 2017-2022 ($ mn)
      • Table Dolls and accessories market in Europe - Year-over-year growth 2018-2022 (%)
    • Outdoor and sports toys market in Europe - Market size and forecast 2017-2022
      • Table Outdoor and sports toys market in Europe - Market size and forecast 2017-2022 ($ mn)
      • Table Outdoor and sports toys market in Europe - Year-over-year growth 2018-2022 (%)
    • Other toys market in Europe - Market size and forecast 2017-2022
      • Table Other toys market in Europe - Market size and forecast 2017-2022 ($ mn)
      • Table Other toys market in Europe - Year-over-year growth 2018-2022 (%)
    • Market opportunity by product
      • Table Toys market in Europe - Market opportunity by product
  • Customer landscape
    • Table Toys market in Europe - Customer landscape
  • Market segmentation by distribution channel
    • Toys market in Europe: Segmentation by distribution channel
      • Table Toys market in Europe - Distribution channel segmentation 2017-2022 (% share of revenue)
    • Comparison by distribution channel
      • Table Toys market in Europe - Comparison by distribution channel
      • Table Toys market in Europe - Distribution channel segmentation in 2017 and 2022 ($ bn)
    • Market opportunity by distribution channel
      • Table Toys market in Europe - Market opportunity by distribution channel
  • Regional landscape
    • Toys market in Europe - Geographical segmentation
      • Table Toys market in Europe - Geographical segmentation 2017-2022 (% share of revenue)
    • Country comparison
      • Table Toys market in Europe - Country comparison
    • Toys market in UK - Market size and forecast 2017-2022
      • Table Toys market in UK - Market size and forecast 2017-2022 ($ mn)
      • Table Toys market in UK - Year-over-year growth 2018-2022 (%)
    • Toys market in France - Market size and forecast 2017-2022
      • Table Toys market in France - Market size and forecast 2017-2022 ($ mn)
      • Table Toys market in France - Year-over-year growth 2018-2022 (%)
    • Toys market in Germany - Market size and forecast 2017-2022
      • Table Toys market in Germany - Market size and forecast 2017-2022 ($ mn)
      • Table Toys market in Germany - Year-over-year growth 2018-2022 (%)
    • Toys market in Italy - Market size and forecast 2017-2022
      • Table Toys market in Italy - Market size and forecast 2017-2022 ($ mn)
      • Table Toys market in Italy - Year-over-year growth 2018-2022 (%)
    • Toys market in ROE - Market size and forecast 2017-2022
      • Table Toys market in ROE - Market size and forecast 2017-2022 ($ mn)
      • Table Toys market in ROE - Year-over-year growth 2018-2022 (%)
    • Market opportunity by geography
      • Table Toys market in Europe - Market opportunity by geography
  • Decision framework
  • Drivers and challenges
    • Market drivers
    • Other prominent drivers
    • Market challenges
    • Other prominent challenges
  • Market trends
    • Adoption of STEAM toys for children's skills enhancement
    • Increase in number of preschools
    • Advent of eco-friendly toys
    • Other prominent trends
  • Competitor landscape
    • Competitive overview
      • Table Toys market in Europe - Competitor landscape
    • Landscape disruption
      • Table Toys market in Europe - Landscape disruption
    • Competitive landscape
  • Competitor analysis
    • Competitors covered
      • Table Toys market in Europe - Competitors covered
    • Competitor classification
      • Table Toys market in Europe - Competitor classification
    • Market positioning of competitors
      • Table Toys market in Europe - Market positioning of competitors
    • Hasbro
      • Table Hasbro - Competitor overview
      • Table Hasbro - Business segments
      • Table Hasbro - Organizational developments
      • Table Hasbro - Business segment focus
      • Table Hasbro - Key offerings
    • Mattel
      • Table Mattel - Competitor overview
      • Table Mattel - Business segments
      • Table Mattel - Organizational developments
      • Table Mattel - Business segment focus
      • Table Mattel - Key offerings
    • Simba Dickie Group
      • Table Simba Dickie Group - Competitor overview
      • Table Simba Dickie Group - Organizational developments
      • Table Simba Dickie Group - Key offerings
    • The LEGO Group
      • Table The LEGO Group - Competitor overview
      • Table The LEGO Group - Organizational developments
      • Table The LEGO Group - Key offerings
    • TOMY
      • Table TOMY - Competitor overview
      • Table TOMY - Organizational developments
      • Table TOMY - Key offerings
    • VTech Holdings
      • Table VTech Holdings - Competitor overview
      • Table VTech Holdings - Business segments
      • Table VTech Holdings - Organizational developments
      • Table VTech Holdings - Business segment focus
      • Table VTech Holdings - Key offerings
  • Appendix
    • List of abbreviations
  • Explore Technavio

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