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Test Preparation Market in China 2017-2021

Test Preparation Market in China 2017-2021

About Test Preparation

Students are procuring test preparation programs and services to enhance their performance in academic and non-academic examinations. With respect to surge in the demand for test preparation products, the providers have made changes in their marketing and delivery services to increase student acquisition rates. Majority of students have begun to enroll for online tutoring services to prepare for standardized tests and school level exams.

Technavio’s analysts forecast the test preparation market in China to grow at a CAGR of 16.39% during the period 2017-2021.

Covered in this report

The report covers the present scenario and the growth prospects of the Test Preparation Market in China for 2017-2021. To calculate the market size, the report considers revenue generated by test preparation service providers.

The market is divided into the following segments based on geography:

  • Americas
  • APAC
  • EMEA
Technavio's report, Test Preparation Market in China 2017-2021, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the market landscape and its growth prospects over the coming years. The report also includes a discussion of the key vendors operating in this market.

Key vendors
  • CDEL
  • Club Z! Tutoring
  • Kaplan
  • New Oriental Education & Technology Group
Other prominent vendors
  • ATA
  • EIC Education
  • Global Education & Technology Group
  • Manhattan Review
  • TAL Education
  • Tutors in China
  • Chuanke.com
  • Xiaozhan Jiaoyu
Market driver
  • Stable demand for test preparation in China
  • For a full, detailed list, view our report
Market challenge
  • Threat from open sources
  • For a full, detailed list, view our report
Market trend
  • Incorporating virtual learning platforms
  • For a full, detailed list, view our report
Key questions answered in this report
  • What will the market size be in 2021 and what will the growth rate be?
  • What are the key market trends?
  • What is driving this market?
  • What are the challenges to market growth?
  • Who are the key vendors in this market space?


Press Release

Technavio Announces the Publication of its Research Report – Test Preparation Market in China 2017-2021

Technavio recognizes the following companies as the key players in the test preparation market in China: CDEL, Club Z! Tutoring, Kaplan, and New Oriental Education & Technology Group.

Other Prominent Vendors in the market are: ATA, EIC Education, Global Education & Technology Group, Manhattan Review, TAL Education, Tutors in China, Chuanke.com, and Xiaozhan Jiaoyu.

Commenting on the report, an analyst from Technavio’s team said: “One trend in the market is incorporating virtual learning platforms. The advancements observed in areas of ed-tech products and services has led to the introduction of varied applications and software solutions. Test preparation services are one of those areas where technological advancements are largely witnessed. The proliferation of virtual platform for imparting education by schools and colleges has influenced test preparation service providers as well.”

According to the report, one driver in the market is stable demand for test preparation in China. There has been growth in the number of students enrolling for undergraduate and post-graduate courses. According to China's Ministry of Education, the number of students enrolling in higher education has increased dramatically. According to a report released by the Organisation for Economic Cooperation and Development (OECD) in 2012, it is predicted that by 2020 China alone will produce 29% of global higher education graduates against 18% in 2010.

Further, the report states that one challenge in the market is threat from open sources. The preparation of examinations through open sourced course materials and programs are gaining popularity among students, which is eroding the revenue generating a potential of proprietary test preparation providers. Students have unlimited access to several mock tests, exam simulators, and study reference materials that are either available for free or are less expensive. The comparatively lower pricing for test materials and digital products is negatively affecting the demand for the products that are charged for a fee or subscription.

Companies Mentioned

CDEL, Club Z! Tutoring, Kaplan, and New Oriental Education & Technology Group.

Other Prominent Vendors in the market are: ATA, EIC Education, Global Education & Technology Group, Manhattan Review, TAL Education, Tutors in China, Chuanke.com, and Xiaozhan Jiaoyu.

  • Executive summary
  • Scope of the report
  • Research methodology
  • Introduction
    • Global tutoring market
  • Market outline
    • Economic overview
      • Table Industry contribution to GDP 2015
    • Online education market in APAC
      • Table Online education vis-à -vis Traditional education in APAC 2016
      • Table Key investment activities in online tutoring market
  • Market landscape
    • Market size and forecast
      • Table Test preparation market in China 2016-2021 ($ billions)
    • Five forces analysis
      • Table Five forces analysis
  • Market segmentation by learning model
    • Test preparation market in China by product
      • Table Test preparation market in China by learning model
    • Test preparation market in China by assessment
      • Table Test preparation market in China by assessment 2016-2021 ($ billions)
    • Test preparation market in China by subject tutoring
      • Table Test preparation market in China by subject tutoring 2016-2021 ($ billions)
  • Market segmentation by end-user
    • Test preparation market in China by end-user
      • Table Test preparation market in China by end-user 2016-2021 ($ billions)
      • Table Test preparation market in China by end-user 2016-2021 (% share)
    • Test preparation market in China by higher education
      • Table Test preparation market in China by higher education 2016-2021 ($ billions)
    • Test preparation market in China by K-12
      • Table Test preparation market in China by K-12 2016-2021 ($ billions)
  • Decision framework
  • Drivers and challenges
    • Market drivers
      • Table Major growing cities in the English language training market – 2015
    • Market challenges
  • Market trends
    • Incorporating virtual learning platforms
    • Analytical applications
      • Table Learning analytics market in APAC 2014-2019 ($ millions)
    • Stronger focus on marketing initiatives
    • Rising inclusion of ITS in tutoring
  • Vendor landscape
    • Competitive scenario
      • Table Vendor analysis
      • Table Key vendors: Strategic initiatives overview
  • Key vendor analysis
    • CDEL
      • Table CDEL: Business segmentation
    • Club Z! Tutoring
      • Table Club Z! Tutoring: Service segmentation
    • Kaplan
      • Table Kaplan: Key offerings in test preparation market
      • Table Kaplan: Programs in test preparation market in China
    • New Oriental Education & Technology Group
      • Table New Oriental Education & Technology Group: Business segmentation
      • Table New Oriental Education & Technology : Key offerings in test preparation market
  • Other prominent vendors
  • Appendix
    • List of abbreviations
  • Explore Technavio

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