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Test Preparation Market in the US 2017-2021

Test Preparation Market in the US 2017-2021

About Test Preparation

Test preparation is an educational course, tutoring service, educational material, or a learning tool designed to increase students' performance on standardized tests. Examples of these tests include entrance examinations used for admissions to institutions of higher education, such as college, business school, law school, medical school, BMAT, UKCAT and GAMSAT and graduate school and qualifying examinations for admission to gifted education programs.

Technavio’s analysts forecast the test preparation market in US to grow at a CAGR of 5.51% during the period 2017-2021.

Covered in this report

The report covers the present scenario and the growth prospects of the test preparation market in US for 2017-2021. To calculate the market size, the report considers the revenue generated by test preparation service providers.

The market is divided into the following segments based on geography:

  • Americas
  • APAC
  • EMEA
Technavio's report, Test Preparation Market In US 2017-2021, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the market landscape and its growth prospects over the coming years. The report also includes a discussion of the key vendors operating in this market.

Key vendors
  • ArborBridge
  • Pearson Education
  • Club Z!
  • The Princeton Review
  • Kaplan
Other prominent vendors
  • BenchPrep
  • Huntington Learning Center
  • Manhattan Review
  • Revolution Prep
  • Sylvan Learning
  • Knewton
  • USATestprep
Market driver
  • Rising incorporation of AI in tutoring services
  • For a full, detailed list, view our report
Market challenge
  • Highly fragmented nature of market
  • For a full, detailed list, view our report
Market trend
  • Rising popularity of benchmark testing
  • For a full, detailed list, view our report
Key questions answered in this report
  • What will the market size be in 2021 and what will the growth rate be?
  • What are the key market trends?
  • What is driving this market?
  • What are the challenges to market growth?
  • Who are the key vendors in this market space?
  • What are the market opportunities and threats faced by the key vendors?
  • What are the strengths and weaknesses of the key vendors?


Press Release

Technavio Announces the Publication of its Research Report – Test Preparation Market in US 2017-2021

Technavio recognizes the following companies as the key players in the test preparation market in US: ArborBridge, Pearson Education, Club Z!, The Princeton Review, and Kaplan.

Other Prominent Vendors in the market are: BenchPrep, Huntington Learning Center, Manhattan Review, Revolution Prep, Sylvan Learning, Knewton, and USATestprep.

Commenting on the report, an analyst from Technavio’s team said: “One trend in the market is rising popularity of benchmark testing. Benchmark tests are short tests throughout the school year. These tests allow teachers to gain immediate feedback as to how each student is performing. The use of benchmark testing is rising especially in the K-12 sector.”

According to the report, one driver in the market is rising incorporation of AI in tutoring services. The incorporation of innovative education technology solutions is increasing in the test preparation market in the US. The online tutoring market has seen recent developments in the use of Intelligent tutoring systems. These systems can directly interact with students without any human interference. These systems are hybrid models, which are an amalgamation of machine learning technologies.

Further, the report states that one challenge in the market is highly fragmented nature of market. The vendors operating in the test preparation market in the US are facing fierce competition from online vendors. The presence of various online players along with the local and international players are eroding the market share of leading vendors. The market facilitates the growth of fresh players and many start-ups due to the low-entry barriers of the market and the growing demand in the market.

Companies Mentioned

ArborBridge, Pearson Education, Club Z!, The Princeton Review, and Kaplan.Other Prominent Vendors in the market are: BenchPrep, Huntington Learning Center, Manhattan Review, Revolution Prep, Sylvan Learning, Knewton, and USATestprep.

  • Executive summary
  • Scope of the report
  • Research Methodology
  • Introduction
    • Market outline
  • Market landscape
    • Test preparation market in US
      • Table Test preparation market in US: Market segmentation
      • Table Test preparation market in US 2016-2021 ($ billions)
    • Five forces analysis
      • Table Five forces analysis
  • Market Segmentation by product
    • Test preparation market in US by product
      • Table Test preparation market in US by product 2016-2021 (%)
    • Test preparation market in US by university exams
      • Table Test preparation market in US by university exams 2016-2021 ($ billions)
    • Test preparation market in US by certification exams
      • Table Test preparation market in US by certification exams 2016-2021 ($ billions)
    • Test preparation market in US by high school exams
      • Table Test preparation market in US by high school exams 2016-2021 ($ billions)
    • Test preparation market in US by elementary exams
      • Table Test preparation market in US by elementary exams 2016-2021 ($ billions)
    • Test preparation market in US by other exams
      • Table Test preparation market in US by other exams 2016-2021 ($ billions)
  • Market segmentation by end-user
    • Market overview
      • Table Test preparation market in US by end-user segment 2016-2021 (%)
    • Test preparation market in US by K-12
      • Table Test preparation market in US by K-12 2016-2021 ($ billions)
    • Test preparation market in US by higher education
      • Table Test preparation market in US by higher education 2016-2021 ($ billions)
  • Market segmentation by learning model
    • Test preparation market in US by learning model
      • Table Test preparation market in US by learning model 2016-2021 (%)
    • Test preparation market in US by online learning
      • Table Online test preparation market in US 2016-2021 ($ billions)
    • Test preparation market in US by blended learning
      • Table Test preparation market in US by blended learning 2016-2021 ($ billions)
  • Decision framework
  • Drivers and challenges
    • Market drivers
      • Table Adaptive learning market in US 2015-2020 ($ billions)
    • Market challenges
      • Table MOOCs market in US 2015-2020 ($ billions)
  • Market trends
    • Increasing emphasis on private tutoring
    • Rising popularity of benchmark testing
    • Growing m-learning
  • Vendor landscape
    • Competitive landscape
    • Competitive benchmarking
      • Table Vendor analysis
      • Table Key vendors: Strategic initiatives
  • Key vendor analysis
    • ArborBridge
      • Table Product offerings: ArborBridge
    • Pearson Education
    • Club Z!
      • Table Product offerings: Club Z!
    • The Princeton Review
      • Table Service offerings: The Princeton Review
    • Kaplan
      • Table Product offerings: Kaplan
  • Other prominent vendors
  • Appendix
    • List of abbreviations
  • Explore Technavio

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