Test Preparation Market in the US 2017-2021
About Test Preparation
Test preparation is an educational course, tutoring service, educational material, or a learning tool designed to increase students' performance on standardized tests. Examples of these tests include entrance examinations used for admissions to institutions of higher education, such as college, business school, law school, medical school, BMAT, UKCAT and GAMSAT and graduate school and qualifying examinations for admission to gifted education programs.
Technavio’s analysts forecast the test preparation market in US to grow at a CAGR of 5.51% during the period 2017-2021.
Covered in this report
The report covers the present scenario and the growth prospects of the test preparation market in US for 2017-2021. To calculate the market size, the report considers the revenue generated by test preparation service providers.
The market is divided into the following segments based on geography:
Technavio Announces the Publication of its Research Report – Test Preparation Market in US 2017-2021
Technavio recognizes the following companies as the key players in the test preparation market in US: ArborBridge, Pearson Education, Club Z!, The Princeton Review, and Kaplan.
Other Prominent Vendors in the market are: BenchPrep, Huntington Learning Center, Manhattan Review, Revolution Prep, Sylvan Learning, Knewton, and USATestprep.
Commenting on the report, an analyst from Technavio’s team said: “One trend in the market is rising popularity of benchmark testing. Benchmark tests are short tests throughout the school year. These tests allow teachers to gain immediate feedback as to how each student is performing. The use of benchmark testing is rising especially in the K-12 sector.”
According to the report, one driver in the market is rising incorporation of AI in tutoring services. The incorporation of innovative education technology solutions is increasing in the test preparation market in the US. The online tutoring market has seen recent developments in the use of Intelligent tutoring systems. These systems can directly interact with students without any human interference. These systems are hybrid models, which are an amalgamation of machine learning technologies.
Further, the report states that one challenge in the market is highly fragmented nature of market. The vendors operating in the test preparation market in the US are facing fierce competition from online vendors. The presence of various online players along with the local and international players are eroding the market share of leading vendors. The market facilitates the growth of fresh players and many start-ups due to the low-entry barriers of the market and the growing demand in the market.
ArborBridge, Pearson Education, Club Z!, The Princeton Review, and Kaplan.Other Prominent Vendors in the market are: BenchPrep, Huntington Learning Center, Manhattan Review, Revolution Prep, Sylvan Learning, Knewton, and USATestprep.