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Tequila Market in Latin America 2015-2019

Tequila Market in Latin America 2015-2019

About tequila

Tequila is a type of distilled spirit manufactured from the blue agave plant (native of Mexico). Tequila is either made from 51% agave or 100% agave, depending on the pricing and positioning. It usually contains 38-40% alcohol content depending on the varied government regulations and laws.

The tequila market in Latin America has a tremendous consumer base. The rising exports to the US, Russia, and Germany are driving the market. The exports from Mexico of agave tequila rose by 16% in 2013. The rising disposable income in countries such as Mexico and Venezuela is expected to drive the market during the forecast period.

Technavios analysts forecast the tequila market in Latin America to grow at a CAGR of 1.89% by volume and 2.62% by revenue during the period 2014-2019.

Covered in this report

The report covers the present scenario and the growth prospects of the tequila market for 2015-2019. To calculate the market size, the report considers revenue generated through sales of tequila bottles in the Latin American market.

The market is divided into the following segments based on product:

Normal
Premium
High end premium
Super end premium
Technavio's report, Tequila Market in Latin America 2015-2019, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the market landscape and its growth prospects over the coming years. The report also includes a discussion of the key vendors operating in this market.

Key vendors

1800
Beam Suntory
Brown Forman
Cuervo International
Diageo
Patron
Other prominent vendors

Aha Yeto
Camino Real Distillery
Casas Xalisco
Cia Tequilera Los Valores
Hacienda La Capilla
Juarez Tequila
Pernod Ricard
Proximo Spirits
Sazerac Company
Sierra Tequila
Tequila Cazadores
Tequila Corralejo
Tequila Quiote
The Blue Nectar
William Grant & Sons
World Food and Bev Group
Market driver

Rising disposable income
For a full, detailed list, view our report
Market challenge

Threats from other spirits and non-alcoholic drinks
For a full, detailed list, view our report
Market trend

Increased exports to China
For a full, detailed list, view our report
Key questions answered in this report

What will the market size be in 2019 and what will the growth rate be
What are the key market trends
What is driving this market
What are the challenges to market growth
Who are the key vendors in this market space
What are the market opportunities and threats faced by the key vendors
What are the strengths and weaknesses of the key vendors


Press Release

Technavio Announces the Publication of its Research Report – Tequila market in Latin America 2015-2019

Technavio recognizes the following companies as the key players in the Tequila market in Latin America: 1800, Beam Suntory, Brown Forman, Cuervo International, Diageo and Patron

Other Prominent Vendors in the market are: Aha Yeto, Camino Real Distillery, Casas Xalisco, Cia Tequilera Los Valores, Hacienda La Capilla, Juarez Tequila, Pernod Ricard, Proximo Spirits, Sazerac Company, Sierra Tequila, Tequila Cazadores, Tequila Corralejo, Tequila Quiote, The Blue Nectar, William Grant & Sons and World Food and Bev Group

Commenting on the report, an analyst from Technavio’s team said: “With the changing drinking habits and the growing cocktail culture, the consumers require fresh flavors. Many innovative drinks are being introduced along with craft cocktails to address the appetite in the mature Mexican market. The penetration of cachaça and tequila is good in Mexico and Brazil. There is a demand for more tequilas in cocktails to diversify the drinking among consumers and increase the sales in these countries.”

According to the report, agave is the only raw material used in the production of tequila. Currently, the market is driven by the consistent supply of agave plants resulting from high plantation in 2004. According to the exhibit below, the largest area of agave plantations, i.e., 51 hectares, was planted in 2004. Since an agave plant takes 8-10 years after planting to be ready for harvest, the market has had an ample supply of agave since 2012. This will trigger the future growth of the global tequila market.

Further, the report states that many people consume tequila as a favorite drink, but health-conscious people are shifting to nonalcoholic drinks. Also, beer has been affecting the market by posing competition.

Companies Mentioned

1800, Beam Suntory, Brown Forman, Cuervo International, Diageo, Patron, Aha Yeto, Camino Real Distillery, Casas Xalisco, Cia Tequilera Los Valores, Hacienda La Capilla, Juarez Tequila, Pernod Ricard, Proximo Spirits, Sazerac Company, Sierra Tequila, Tequila Cazadores, Tequila Corralejo, Tequila Quiote, The Blue Nectar, William Grant & Sons and World Food and Bev Group

  • Executive summary
    • Highlights
  • Scope of the report
    • Top-vendor offerings
      • Table Product offerings
  • Market research methodology
    • Research methodology
    • Economic indicators
  • Introduction
    • Key market highlights
  • Market landscape
    • About tequila
      • Table Types of tequila
      • Table Tequila classification by age
    • Market overview
      • Table Global tequila market and tequila market in Latin America 2014
      • Table Tequila market in Latin America as part of global tequila market 2014
    • Market size and forecast
      • Table Tequila market in Latin America 2014-2019 (million liters)
    • Five forces analysis
      • Table Five forces analysis
  • Segmentation by product
    • Table Tequila market in Latin America by product volume 2014
    • Table Tequila market in Latin America by product revenue 2014
  • Geographical segmentation
    • Table Key leading countries 2014
    • Mexico
      • Table Mexico: Economic overview 2010-2014
      • Table Tequila market in Mexico 2014-2019 (million liters)
      • Table Tequila market in Mexico 2014-2019 ($ millions)
      • Table Average price of tequila in Mexico 2014-2019
      • Table Production of tequila in Mexico by type 2008-2014 (million liters)
      • Table Exports of tequila from Mexico by type 2008-2014 (million liters)
      • Table Brazil: Economic overview 2010-2014
      • Table Tequila market in Brazil 2014-2019 (million liters)
      • Table Tequila market in Brazil 2014-2019 ($ millions)
      • Table Average price of tequila in Brazil 2014-2019
      • Table Chile: Economic overview 2010-2014
      • Table Tequila market in Chile 2014-2019 (million liters)
      • Table Tequila market in Chile 2014-2019 ($ millions)
      • Table Average price of tequila in Chile 2014-2019
      • Table Colombia: Economic overview 2010-2014
      • Table Tequila market in Colombia 2014-2019 (million liters)
      • Table Tequila market in Colombia 2014-2019 ($ millions)
      • Table Average price of tequila in Colombia
      • Table Argentina: Economic overview 2010-2014
      • Table Tequila market in Argentina 2014-2019 (million liters)
      • Table Tequila market in Argentina 2014-2019 ($ millions)
      • Table Average price of tequila in Argentina 2014-2019
      • Table Venezuela: Economic overview 2010-2014
      • Table Tequila market in Venezuela 2014-2019 (million liters)
      • Table Tequila market in Venezuela 2014-2019 ($ millions)
      • Table Average price of tequila in Venezuela
  • Market drivers
    • Table Major drivers in tequila market in Latin America
    • Rise in exports
      • Table Tequila exports from Mexico 2008-2014 (million liters)
    • Rising disposable income
    • High demand in US
      • Table US tequila supplier revenue 2012-2014
    • High plantation of agave in past
      • Table Total agave plantation 2000-2008 (hectares)
  • Impact of drivers
    • Table Impact of drivers
  • Market challenges
    • Threat from other spirits and nonalcoholic drinks
    • Shortage in supply leading to high prices
    • Taxes and stringent regulations
    • Fake and adulterated drinks in market
  • Impact of drivers and challenges
    • Table Impact of drivers and challenges
  • Market trends
    • Flourishing exports to China
    • Increasing cocktail culture
    • Growing middle-class population
    • Rise in demand for premium tequila
  • Vendor landscape
    • Competitive scenario
    • Other prominent vendors
    • Major tequila distilleries
      • Table Major distilleries in Mexico
  • Key vendor analysis
    • Brown-Forman
      • Table Brown-Forman: Product segmentation
      • Table Brown-Forman: Revenue comparison 2014 and 2015 ($ billions)
      • Table Brown-Forman: Geographical segmentation by revenue 2015
    • Diageo
      • Table Diageo: Product segmentation
      • Table Diageo: Geographical segmentation by revenue 2014
    • Jose Cuervo
      • Table Jose Cuervo: Key products
    • Patrón Spirits
      • Table Patrón Spirits: Business segmentation
    • Sauza
      • Table Sauza: Product segmentation
  • Appendix
    • List of abbreviations
  • Explore Technavio

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