Tequila Market in US 2021-2025

Tequila Market in US 2021-2025

Technavio has been monitoring the tequila market in US and it is poised to grow by 68.07 mn L during 2021-2025, progressing at a CAGR of over 6% during the forecast period. Our report on tequila market in US provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors.

The report offers an up-to-date analysis regarding the current us market scenario, latest trends and drivers, and the overall market environment. The market is driven by the increasing number of mergers and acquisitions and tax reduction. In addition, increasing number of mergers and acquisitions is anticipated to boost the growth of the market as well.

The tequila market in US analysis include product segment and distribution channel segment

Technavio's tequila market in US is segmented as below:

By Product

  • Premium tequila
  • Super-premium tequila
  • Value tequila
  • High-end premium tequila
By Distribution Channel
  • On-trade
  • Off-trade
This study identifies the growing demand from millennials as one of the prime reasons driving the tequila market in US growth during the next few years.

Technavio presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters. Our report on tequila market in US covers the following areas:
  • Tequila market in US sizing
  • Tequila market in US forecast
  • Tequila market in US industry analysis
Technavio's robust vendor analysis is designed to help clients improve their market position, and in line with this, this report provides a detailed analysis of several leading tequila market in US vendors that include Ambhar Global Spirits LLC, Bacardi Ltd., Becle SAB de CV, Brown-Forman Corp., Campari America LLC, Constellation Brands Inc., Diageo Plc, E. and J. Gallo Winery, Eastside Distilling Inc., and El Grado Spirits LLC. Also, the tequila market in US analysis report includes information on upcoming trends and challenges that will influence market growth. This is to help companies strategize and leverage all forthcoming growth opportunities.

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to an analysis of the key vendors.

Technavio presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters such as profit, pricing, competition, and promotions. It presents various market facets by identifying the key industry influencers. The data presented is comprehensive, reliable, and a result of extensive research - both primary and secondary. Technavio's market research reports provide a complete competitive landscape and an in-depth vendor selection methodology and analysis using qualitative and quantitative research to forecast the accurate market growth


  • Executive Summary
  • Market Landscape
    • Market ecosystem
      • Table Parent market
      • Table Market characteristics
    • Value chain analysis
      • Table Value chain analysis for distillers and vintners market
      • Inputs
      • Inbound logistics
      • Production operations
      • Outbound logistics
      • Marketing and sales
      • Support activities
      • Innovations
  • Market Sizing
    • Market definition
      • Table Offerings of vendors included in the market definition
    • Market segment analysis
      • Table Market segments
    • Market size 2020
    • Market outlook: Forecast for 2020 - 2025
      • Table US - Market size and forecast 2020 - 2025 (million L)
      • California
      • Texas
      • Florida
      • New York
      • Illinois
      • Impact of COVID-19 pandemic on the US market
        • Table US market: Year-over-year growth 2020 - 2025 (%)
  • Five Forces Analysis
    • Five Forces Summary
      • Table Five forces analysis 2020 & 2025
    • Bargaining power of buyers
      • Table Bargaining power of buyers
    • Bargaining power of suppliers
      • Table Bargaining power of suppliers
    • Threat of new entrants
      • Table Threat of new entrants
    • Threat of substitutes
      • Table Threat of substitutes
    • Threat of rivalry
      • Table Threat of rivalry
    • Market condition
      • Table Market condition - Five forces 2020
  • Market Segmentation by Product
    • Market segments
      • Table Product - Market share 2020-2025 (%)
    • Comparison by Product
      • Table Comparison by Product
    • Premium tequila - Market size and forecast 2020-2025
      • Table Premium tequila - Market size and forecast 2020-2025 (million L)
      • Table Premium tequila - Year-over-year growth 2020-2025 (%)
    • Super-premium tequila - Market size and forecast 2020- 2025
      • Table Super-premium tequila - Market size and forecast 2020-2025 (million L)
      • Table Super-premium tequila - Year-over-year growth 2020-2025 (%)
    • Value tequila - Market size and forecast 2020-2025
      • Table Value tequila - Market size and forecast 2020-2025 (million L)
      • Table Value tequila - Year-over-year growth 2020-2025 (%)
    • High-end premium tequila - Market size and forecast 2020-2025
      • Table High-end premium tequila - Market size and forecast 2020-2025 (million L)
      • Table High-end premium tequila - Year-over-year growth 2020-2025 (%)
    • Market opportunity by Product
      • Table Market opportunity by Product
  • Market Segmentation by Distribution channel
    • Market segments
      • Table Distribution channel - Market share 2020-2025 (%)
    • Comparison by Distribution channel
      • Table Comparison by Distribution channel
    • On-trade - Market size and forecast 2020-2025
      • Table On-trade - Market size and forecast 2020-2025 (million L)
      • Table On-trade - Year-over-year growth 2020-2025 (%)
    • Off-trade - Market size and forecast 2020-2025
      • Table Off-trade - Market size and forecast 2020-2025 (million L)
      • Table Off-trade - Year-over-year growth 2020-2025 (%)
    • Market opportunity by Distribution channel
      • Table Market opportunity by Distribution channel
  • Customer landscape
    • Table Customer landscape
  • Drivers, Challenges, and Trends
    • Market drivers
      • Increasing number of mergers and acquisitions
      • Growing demand from millennials
      • Tax reduction
    • Market challenges
      • Fatalities caused due to alcohol-impaired driving
      • Increasing competition from other alcoholic beverages
      • Regulations on advertising
        • Table Impact of drivers and challenges
    • Market trends
      • Increasing popularity of tequila among millennial consumers
      • Growing online sales
      • Rising trend of online retailing
  • Vendor Landscape
    • Table Vendor landscape
    • Landscape disruption
      • Table Landscape disruption
      • Table Industry risks
    • Competitive Scenario
  • Vendor Analysis
    • Vendors covered
      • Table Vendors covered
    • Market positioning of vendors
      • Table Market positioning of vendors
    • Ambhar Global Spirits LLC
      • Table Ambhar Global Spirits LLC - Overview
      • Table Ambhar Global Spirits LLC - Product and service
      • Table Ambhar Global Spirits LLC - Key offerings
    • Bacardi Ltd.
      • Table Bacardi Ltd. - Overview
      • Table Bacardi Ltd. - Product and service
      • Table Bacardi Ltd. - Key news
      • Table Bacardi Ltd. - Key offerings
    • Becle SAB de CV
      • Table Becle SAB de CV - Overview
      • Table Becle SAB de CV - Business segments
      • Table Becle SAB de CV - Key offerings
      • Table Becle SAB de CV - Segment focus
    • Brown-Forman Corp.
      • Table Brown-Forman Corp. - Overview
      • Table Brown-Forman Corp. - Product and service
      • Table Brown-Forman Corp. - Key offerings
    • Campari America LLC
      • Table Campari America LLC - Overview
      • Table Campari America LLC - Product and service
      • Table Campari America LLC - Key news
      • Table Campari America LLC - Key offerings
    • Constellation Brands Inc.
      • Table Constellation Brands Inc. - Overview
      • Table Constellation Brands Inc. - Business segments
      • Table Constellation Brands Inc. - Key news
      • Table Constellation Brands Inc. - Key offerings
      • Table Constellation Brands Inc. - Segment focus
    • Diageo Plc
      • Table Diageo Plc - Overview
      • Table Diageo Plc - Business segments
      • Table Diageo Plc - Key offerings
      • Table Diageo Plc - Segment focus
    • E. and J. Gallo Winery
      • Table E. and J. Gallo Winery - Overview
      • Table E. and J. Gallo Winery - Product and service
      • Table E. and J. Gallo Winery - Key news
      • Table E. and J. Gallo Winery - Key offerings
    • Eastside Distilling Inc.
      • Table Eastside Distilling Inc. - Overview
      • Table Eastside Distilling Inc. - Product and service
      • Table Eastside Distilling Inc. - Key news
      • Table Eastside Distilling Inc. - Key offerings
    • El Grado Spirits LLC
      • Table El Grado Spirits LLC - Overview
      • Table El Grado Spirits LLC - Product and service
      • Table El Grado Spirits LLC - Key offerings
  • Appendix
    • Scope of the report
      • Definition
      • Objectives
      • Notes and caveats
    • Currency conversion rates for US$
      • Table Currency conversion rates for US$
    • Research methodology
      • Table Research Methodology
      • Table Validation techniques employed for market sizing
      • Table Information sources
    • List of abbreviations
      • Table List of abbreviations

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