About the Tennis Apparel Market in the Americas
The tennis apparel market in the Americas is driven by a number of growth factors — one of the most important being the increasing number of tennis tournaments being organized and played across the region. The growing interest in tennis and the increasing participation of children will also have a positive influence on the growth of the market over the next five years. The prevailing popularity of tennis tournaments like the US Open, Western and Southern Open, Miami Open, and BNP Paribas Open is indicative of the fact that the market has high growth potential.
Technavio’s analysts forecast the tennis apparel market in the Americas to grow at a CAGR of 3.46% during the period 2016-2020.
Covered in this report
The report covers the present scenario and the growth prospects of the tennis apparel market in the Americas for 2016-2020. To calculate the market size, the revenue generated through the sales of tennis apparel in the Americas has been considered.
The market is divided into the following segments based on regions:
Technavio Announces the Publication of its Research Report – Tennis Apparel Market in the Americas 2016-2020
Technavio recognizes the following companies as the key players in the tennis apparel market in the Americas: adidas, Fila, Nike, Puma, and Under Armour.
Other Prominent Vendors in the market are: Amer Sports, ASICS, Babolat, DUC, Little Miss Tennis, Loriet, Lotto Sport Italia, Prince Global Sports, Solinco, and Technifibre.
Commenting on the report, an analyst from Technavio’s team said: “One trend which is expected to boost market growth is the rising market for children’s tennis apparel. Increasing interest in tennis among children aged 5-12 years is an emerging trend that is expected to propel the growth of the tennis apparel market in the Americas in the coming years. Apart from parents, many schools today are encouraging children to take up sports, like tennis, by providing them with the required training. This trend, thereby, is encouraging vendors to venture into the manufacture of tennis apparel for children.”
According to the report, a key growth driver is the increasing number of tournaments and increased participation. Frequent players account for almost half of the revenue generated by the sales of tennis apparel. Associations like the United States Tennis Association (USTA) are focusing more on sponsoring basic level competitions and tournaments to encourage more participation. The increasing number of tournaments is resulting in an increase in demand for tennis apparel, as well as frequent replacement of old apparel, which is helping the market grow.
Further, the report states that one challenge that could hamper market growth is the perception of tennis apparel as secondary and high cost.
adidas, Fila, Nike, Puma, Under Armour, Amer Sports, ASICS, Babolat, DUC, Little Miss Tennis, Loriet, Lotto Sport Italia, Prince Global Sports, Solinco, Technifibre.