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Supplement Market in the US 2017-2021

Supplement Market in the US 2017-2021

About Supplement

Supplements provide additional nutrients to diets, which may lack or have insufficient nutrients. There are a variety of supplements in the market like traditional tablets, capsules, drinks, powders, and energy bars. These supplements contain amino acids, enzymes, fatty acids, fiber, herbs, minerals, and vitamins. Supplements can be purchased from retail stores such as supermarkets, pharmacies, and health supplements stores as well as in various online channels.

Technavio’s analysts forecast the supplement market in the US to grow at a CAGR of 6.67% during the period 2017-2021.

Covered in this report

The report covers the present scenario and the growth prospects of the supplement market in the US for 2017-2021. The report presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources.Technavio's report, Supplement Market in the US 2017-2021, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the market landscape and its growth prospects over the coming years. The report also includes a discussion of the key vendors operating in this market.

Key vendors

  • Amway
  • GNC
  • Herbalife
  • The Nature's Bounty Co.
Other prominent vendors
  • PurePharma
  • Bio-Engineered Supplements and Nutrition
  • Clif Bar & Company
  • RECKITT BENCKISER
  • A1Supplements
  • Liquid Health
  • Nutrex Hawaii
  • Piping Rock Health Products
  • New Zealand Health Food
  • Ocean Health
  • SDC Nutrition
  • Applied Nutriceuticals
  • Top Secret Nutrition
Market driver
  • Rising awareness through social media marketing
  • For a full, detailed list, view our report
Market challenge
  • Stringent government regulation
  • For a full, detailed list, view our report
Market trend
  • Increased participation in sports and fitness activities
  • For a full, detailed list, view our report
Key questions answered in this report
  • What will the market size be in 2021 and what will the growth rate be?
  • What are the key market trends?
  • What is driving this market?
  • What are the challenges to market growth?
  • Who are the key vendors in this market space?


Press Release

Technavio Announces the Publication of its Research Report – Supplement Market in the US 2017-2021

Technavio recognizes the following companies as the key players in the supplement market in the US: Amway, GNC, Herbalife, and The Nature's Bounty Co.

Other Prominent Vendors in the market are: PurePharma, Bio-Engineered Supplements and Nutrition, Clif Bar & Company, RECKITT BENCKISER, A1Supplements, Liquid Health, Nutrex Hawaii, Piping Rock Health Products, New Zealand Health Food, Ocean Health, SDC Nutrition, Applied Nutriceuticals, and Top-Secret Nutrition.

Commenting on the report, an analyst from Technavio’s team said: “One trend in the market is increased participation in sports and fitness activities. Engagement in sports and physical fitness activities plays a significant role in promoting health and wellness among children and adults. Such activities along with the improvement of physical fitness and health of an individual are also an integral strategy for stemming childhood obesity, which is a critical health priority in the country.”

According to the report, one driver in the market is rising awareness through social media marketing. The vendors in the market are focusing on targeting potential user groups of aged men and women to increase the sales of supplement products. Further, various associations and organizations are creating awareness among end-users through online channels. Social media marketing is helping manufacturers reach out to a larger consumer pool and attract new consumers. The social media is also helping manufacturers to increase the awareness about these services and their benefits.

Further, the report states that one challenge in the market is stringent government regulation. One of the biggest challenges in the supplements market in the US is the stringent government regulations. The vendors are required to comply with the stringent rules and regulations imposed by various authorities. These regulations pertain to permits, entry of new players, residual management issues, and expiry dates for certain supplement products. For instance, the FDA plays an important role in regulating the manufacturing and distribution of supplements and their ingredients.

Companies Mentioned

Amway, GNC, Herbalife, and The Nature's Bounty Co, PurePharma, Bio-Engineered Supplements and Nutrition, Clif Bar & Company, RECKITT BENCKISER, A1Supplements, Liquid Health, Nutrex Hawaii, Piping Rock Health Products, New Zealand Health Food, Ocean Health, SDC Nutrition, Applied Nutriceuticals, Top-Secret Nutrition

  • Executive Summary
  • Scope of the report
  • Research methodology
  • Market landscape
    • Market overview
      • Table PEST analysis for supplement market in the US
      • Table Snapshot: Supplement market in the US
    • Market size and forecast
      • Table Supplement market in the US 2016-2021 ($ millions)
      • Table Impact of various factors on supplement market in the US
      • Table Stakeholder chart for supplement market in the US
    • Five forces analysis
      • Table Five forces analysis
  • Market segmentation by products
    • Market overview
      • Table Supplement market in the US by product type 2016-2021 (% share)
      • Table Opportunity analysis for supplement market in the US
    • Vitamin supplements market in the US
      • Table List of diseases caused due to vitamin deficiency
      • Table Vitamin supplements market in the US 2016-2021($ millions)
    • Sports supplements market in the US
      • Table Sports supplements market in the US 2016-2021 ($ millions)
    • Herbal and botanical supplements market in the US
      • Table Herbal and botanical supplement market in the US 2016-2021($ millions)
    • Meal replacement supplements market in the US
      • Table Meal replacement supplement market in the US 2016-2021 ($ millions)
  • Market segmentation by distribution channel
    • Market overview
      • Table Supplement market in the US by distribution type 2016-2021 (%)
      • Table Snapshot: Supplement market in the US by distribution channels
    • Supplement market in the US by retail outlets
      • Table Supplement market in the US by retail outlets 2016-2021 ($ millions)
      • Table Key retail factors and indicators
    • Supplement market in the US by online stores
      • Table Supplement market in the US by online stores 2016-2021 ($ millions)
  • Decision framework
  • Drivers and challenges
    • Market drivers
    • Market challenge
  • Market trends
    • Increased participation in sports and fitness activities
    • Increased online sales
    • Rise in healthcare costs
      • Table Percentage increase in overall inflation as measured by CPI and healthcare inflation in the US May 2011 -May 2015
  • Vendor landscape
    • Competitive scenario
      • Table Competitive parameters in supplement market in the US
      • Table Strategic success factors of companies
  • Key vendor analysis
    • Amway
      • Table Amway profile
      • Table Amway: Strength analysis
      • Table Amway: Strategy assessment
      • Table Amway: Opportunity assessment
    • GNC
      • Table GNC profile
      • Table GNC: Strength analysis
      • Table GNC: Strategy assessment
      • Table GNC: Opportunity assessment
    • Herbalife
      • Table Herbalife profile
      • Table Herbalife: Strength analysis
      • Table Herbalife: Strategy assessment
      • Table Herbalife: Opportunity assessment
    • The Nature's Bounty Co.
      • Table The Nature's Bounty Co. profile
      • Table The Nature's Bounty Co. : Strength analysis
      • Table The Nature's Bounty Co. : Strategy assessment
      • Table The Nature's Bounty Co. : Opportunity assessment
    • Other prominent vendors
  • Appendix
    • List of abbreviations
  • Explore Technavio

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