About the Stationery and Cards Market in North America
The stationery and cards market in North America encompasses products that are used on a regular basis in offices and other commercial organizations. It includes post-it notes, paper clips, staplers, and small machines such as hole binders, punches, and laminators. The product offerings also consist of high-cost equipment, such as plotters, printers, photocopiers, and fax machines.
Technavio’s analysts forecast the stationery and cards market in North America to grow at a CAGR of 4.94% during the period 2016-2020.
Covered in this report
The report covers the present scenario and the growth prospects of the stationery and cards market in North America for 2016-2020. For the calculation of the market size, the report considers revenue generated from the commercial sales of cards, e-cards, office stationery, and supply products from retail stores as well as directly from vendors.
Technavio's report, Stationery and Cards Market in North America 2016-2020, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the market landscape and its growth prospects over the coming years. The report also includes a discussion of the key vendors operating in this market.
Technavio Announces the Publication of its Research Report – Stationery and Cards Market in North America 2016-2020
Technavio recognizes the following companies as the key players in the stationery and cards market in North America: Societe BIC, Hallmartk, Pilot, and Staples.
Other Prominent Vendors in the market are: ACCO Brands, Adveo, Ardent Group, American Greetings, El Corte Inglés, Herlitz, Kaut-Bullinger, Kokuyo, Lyreco, Metro, Ryman Group, and WH Smith.
Commenting on the report, an analyst from Technavio’s team said: “A current trend playing a role in market growth is the rising demand for luxury stationery items. The increase in the purchase of luxury stationery items is a recent trend observed in the market, although the trend is at a nascent stage. Executives and other business customers use luxury stationery items, such as attractive greeting cards, leather pen cases, and engraved pens; these are also used as gift items. The business customers are ready to pay for the price as it signifies their status in the society as well as in the work atmosphere. The increased use of extravagant notebooks and digital pens is creating a demand for luxury stationery items, which in turn is augmenting the growth of the market.”
According to the report, a key growth driver is personalized stationery. Advances in printing technologies, developments in software, and an increase in the demand from consumers are providing new opportunities for personalization of products, boosting value for consumers. Manufacturers have improvised on the traditional stationery items, in terms of design, to meet the consumers' desire for stylish alternatives.
Further, the report states that one challenge that could restrict market growth further is the growing use of online communication methods.
Societe BIC, Hallmartk, Pilot, Staples, ACCO Brands, Adveo, Ardent Group, American Greetings, El Corte Inglés, Herlitz, Kaut-Bullinger, Kokuyo, Lyreco, Metro, Ryman Group, WH Smith.