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Stationery and Cards Market in North America 2016-2020

About the Stationery and Cards Market in North America

The stationery and cards market in North America encompasses products that are used on a regular basis in offices and other commercial organizations. It includes post-it notes, paper clips, staplers, and small machines such as hole binders, punches, and laminators. The product offerings also consist of high-cost equipment, such as plotters, printers, photocopiers, and fax machines.

Technavio’s analysts forecast the stationery and cards market in North America to grow at a CAGR of 4.94% during the period 2016-2020.

Covered in this report

The report covers the present scenario and the growth prospects of the stationery and cards market in North America for 2016-2020. For the calculation of the market size, the report considers revenue generated from the commercial sales of cards, e-cards, office stationery, and supply products from retail stores as well as directly from vendors.

Technavio's report, Stationery and Cards Market in North America 2016-2020, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the market landscape and its growth prospects over the coming years. The report also includes a discussion of the key vendors operating in this market.

Key vendors

  • Societe BIC
  • Hallmark
  • Pilot
  • Staples
Other prominent vendors
  • ACCO Brands
  • Adveo
  • Ardent Group
  • American Greetings
  • El Corte Inglés
  • Herlitz
  • Kaut-Bullinger
  • Kokuyo
  • Lyreco
  • Metro
  • Ryman Group
  • WH Smith
Market driver
  • Personalized stationery
  • For a full, detailed list, view our report
Market challenge
  • Online communication methods
  • For a full, detailed list, view our report
Market trend
  • Growing demand for luxury stationery items
  • For a full, detailed list, view our report
Key questions answered in this report
  • What will the market size be in 2020 and what will the growth rate be?
  • What are the key market trends?
  • What is driving this market?
  • What are the challenges to market growth?
  • Who are the key vendors in this market space?
  • What are the market opportunities and threats faced by the key vendors?
  • What are the strengths and weaknesses of the key vendors?


Press Release

Technavio Announces the Publication of its Research Report – Stationery and Cards Market in North America 2016-2020

Technavio recognizes the following companies as the key players in the stationery and cards market in North America: Societe BIC, Hallmartk, Pilot, and Staples.

Other Prominent Vendors in the market are: ACCO Brands, Adveo, Ardent Group, American Greetings, El Corte Inglés, Herlitz, Kaut-Bullinger, Kokuyo, Lyreco, Metro, Ryman Group, and WH Smith.

Commenting on the report, an analyst from Technavio’s team said: “A current trend playing a role in market growth is the rising demand for luxury stationery items. The increase in the purchase of luxury stationery items is a recent trend observed in the market, although the trend is at a nascent stage. Executives and other business customers use luxury stationery items, such as attractive greeting cards, leather pen cases, and engraved pens; these are also used as gift items. The business customers are ready to pay for the price as it signifies their status in the society as well as in the work atmosphere. The increased use of extravagant notebooks and digital pens is creating a demand for luxury stationery items, which in turn is augmenting the growth of the market.”

According to the report, a key growth driver is personalized stationery. Advances in printing technologies, developments in software, and an increase in the demand from consumers are providing new opportunities for personalization of products, boosting value for consumers. Manufacturers have improvised on the traditional stationery items, in terms of design, to meet the consumers' desire for stylish alternatives.

Further, the report states that one challenge that could restrict market growth further is the growing use of online communication methods.



Companies Mentioned

Societe BIC, Hallmartk, Pilot, Staples, ACCO Brands, Adveo, Ardent Group, American Greetings, El Corte Inglés, Herlitz, Kaut-Bullinger, Kokuyo, Lyreco, Metro, Ryman Group, WH Smith.

  • Executive summary
    • Highlights
  • Scope of the report
    • Market overview
    • Top-vendor offerings
  • Market research methodology
    • Research methodology
    • Economic indicators
  • Introduction
    • Key market highlights
  • Market landscape
    • Global stationery and cards market: Overview
      • Table Global stationery and cards market ($ billions)
    • Market size and forecast
      • Table Stationery and cards market in North America 2015-2020 ($ billions)
    • Five forces analysis
      • Table Five forces analysis
  • Market segmentation by product
    • Stationery and cards market in North America by product
      • Table Stationery and cards market in North America by product 2015
      • Table Stationery and cards market in North America by product 2020
      • Table Stationery and cards market in North America by product 2015-2020 ($ billions)
      • Table Stationery and cards market in North America by product 2015-2020
    • Stationery market in North America
      • Table Stationery market in North America 2015-2020 ($ billions)
      • Table Types of stationery products
    • Cards market in North America
      • Table Cards market in North America 2015-2020 ($ billions)
  • Market drivers
    • Personalized stationery
    • Expansion of SOHO
    • Entrepreneurship promotion and opportunities
    • Increase in use of paper-based products
  • Impact of drivers
    • Table Impact of drivers
  • Market challenges
    • Counterfeit products
    • Online communication methods
    • Unstable economy
    • Copyright issues
  • Impact of drivers and challenges
    • Table Impact of drivers and challenges
  • Market trends
    • Emergence of online retailers
      • Table Retail e-commerce sales in US 2014-2019 ($ billions)
    • Growing demand for luxury stationery items
    • Emphasis on innovative and eco-friendly products
  • Vendor landscape
    • Competitive scenario
    • Market vendor analysis 2014
    • Other prominent vendors
  • Key vendor analysis
    • Societe BIC
      • Table Societe BIC: Business segmentation by revenue 2014
      • Table Societe BIC: Geographical segmentation by revenue 2014
    • Hallmark
      • Table Hallmark: Product segmentation
    • Pilot
      • Table Pilot: Product segmentation
      • Table Types of fountain pens
      • Table Product portfolio
      • Table Pilot: Geographical segmentation by revenue 2014
    • Staples
      • Table Staples: Business segmentation by revenue 2014
      • Table Staples: Business segmentation by revenue 2013 and 2014 ($ billions)
      • Table Staples: Geographical segmentation by revenue 2014
  • Other prominent vendors
    • ACCO Brands
    • Adveo
    • Ardent Group
    • American Greetings
    • El Corte Inglés
    • Herlitz
    • Kaut-Bullinger
    • Kokuyo
    • Lyreco
    • Metro
    • Ryman Group
    • WH Smith
  • Appendix
    • List of abbreviations
  • Explore Technavio

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