About Stationery and Cards Market in APAC
Manufacturers are seeing increased demand from the growing number of paper and other craft hobbyists and are aligning their productions to changing hobby trends to tap into this customer segment. Manufacturers in countries like India, China, and Indonesia are building new product strategies that will not only reduce overall costs but also maintain quality. As a result, the good quality products are competitively priced.
Blogs, websites, and social media sites are being leveraged to establish new forms of communication and reach out to a wider target audience. With the emergence of online retail, many brick-and-mortar stores dealing with stationery and cards have closed down. More vendors are now focusing on their online platforms to increase sales. Vendors are also creating apps that allow them to design artwork to emboss on stationery items digitally. These designs are also released to be printed and shipped across the world. Tiny Prints, an online stationery boutique, provides a free app for iPad users to browse, create, and buy customized stationery, cards, and gifts. The landscape of the stationery and cards market is thus rapidly changing.
Technavio’s analysts forecast the stationery and cards market in APAC to grow at a CAGR of 5.37% during the period 2016-2020.
Covered in this report
The report covers the present scenario and the growth prospects of the stationery and cards market for 2016-2020. To calculate the market size, the report takes into account the revenue generated from the retail sales of stationery products and cards.
The market is divided into the following segments based on retail format:
Technavio Announces the Publication of its Research Report – Stationery and Cards Market in APAC 2016-2020
Technavio recognizes the following companies as the key players in the Stationery and Cards Market in APAC: Hallmark, Kokuyo Camlin, Sanrio, Staples, and Top Culture.
Other Prominent Vendors in the market are: ACCO Brands, Adveo, American Greetings, Deli Group, Lyreco, and WH Smith.
Commenting on the report, an analyst from Technavio’s team said: “Luxury writing instruments are gaining popularity as more affluent consumers, particularly business persons, purchase them as status symbols. The market for luxury writing instruments is rapidly growing in Singapore, as consumers widely consider these products for gifting.”
According to the report, the rise in school admissions will result in an increase in the number of educational institutions and higher demand for school stationery products. India’s demographic advantage of having a large population of youths presents substantial opportunities to stationery players. China has one of the largest education systems in the world, with approximately 180 million primary and secondary school students and 3 million college students. With more students expected to enter the education sector over the next five years, more schools will be opened in the country as part of public and private initiatives, contributing to demand for school stationery supplies.
Further, the report states that counterfeits have started flooding the market, which has significantly reduced the market share of popular stationery brands. To gain a competitive advantage over international brands, local and counterfeit brands price their products lower, but they lack quality. As a result, the sales of leading market vendors have fallen.
Hallmark, Kokuyo Camlin, Sanrio, Staples, Top Culture, ACCO Brands, Adveo, American Greetings, Deli Group, Lyreco, WH Smith.
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