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Stationery and Cards Market in APAC 2016-2020

About Stationery and Cards Market in APAC

Manufacturers are seeing increased demand from the growing number of paper and other craft hobbyists and are aligning their productions to changing hobby trends to tap into this customer segment. Manufacturers in countries like India, China, and Indonesia are building new product strategies that will not only reduce overall costs but also maintain quality. As a result, the good quality products are competitively priced.

Blogs, websites, and social media sites are being leveraged to establish new forms of communication and reach out to a wider target audience. With the emergence of online retail, many brick-and-mortar stores dealing with stationery and cards have closed down. More vendors are now focusing on their online platforms to increase sales. Vendors are also creating apps that allow them to design artwork to emboss on stationery items digitally. These designs are also released to be printed and shipped across the world. Tiny Prints, an online stationery boutique, provides a free app for iPad users to browse, create, and buy customized stationery, cards, and gifts. The landscape of the stationery and cards market is thus rapidly changing.

Technavio’s analysts forecast the stationery and cards market in APAC to grow at a CAGR of 5.37% during the period 2016-2020.

Covered in this report

The report covers the present scenario and the growth prospects of the stationery and cards market for 2016-2020. To calculate the market size, the report takes into account the revenue generated from the retail sales of stationery products and cards.

The market is divided into the following segments based on retail format:

  • Specialist stationery retailers
  • Gift shops
  • Bookstores
  • General merchandise retailers
Technavio's report, Stationery and Cards Market in APAC 2016-2020, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the market landscape and its growth prospects over the coming years. The report also includes a discussion of the key vendors operating in this market.

Key vendors
  • Hallmark
  • Kokuyo Camlin
  • Sanrio
  • Staples
  • Top Culture
Other prominent vendors
  • ACCO Brands
  • Adveo
  • American Greetings
  • Deli Group
  • Lyreco
  • WH Smith
Market driver
  • Growth in education sector
  • For a full, detailed list, view our report
Market challenge
  • Threat of counterfeit products
  • For a full, detailed list, view our report
Market trend
  • Demand for luxury writing instruments
  • For a full, detailed list, view our report
Key questions answered in this report
  • What will the market size be in 2020 and what will the growth rate be?
  • What are the key market trends?
  • What is driving this market?
  • What are the challenges to market growth?
  • Who are the key vendors in this market space?
  • What are the market opportunities and threats faced by the key vendors?
  • What are the strengths and weaknesses of the key vendors?


Press Release

Technavio Announces the Publication of its Research Report – Stationery and Cards Market in APAC 2016-2020

Technavio recognizes the following companies as the key players in the Stationery and Cards Market in APAC: Hallmark, Kokuyo Camlin, Sanrio, Staples, and Top Culture.

Other Prominent Vendors in the market are: ACCO Brands, Adveo, American Greetings, Deli Group, Lyreco, and WH Smith.

Commenting on the report, an analyst from Technavio’s team said: “Luxury writing instruments are gaining popularity as more affluent consumers, particularly business persons, purchase them as status symbols. The market for luxury writing instruments is rapidly growing in Singapore, as consumers widely consider these products for gifting.”

According to the report, the rise in school admissions will result in an increase in the number of educational institutions and higher demand for school stationery products. India’s demographic advantage of having a large population of youths presents substantial opportunities to stationery players. China has one of the largest education systems in the world, with approximately 180 million primary and secondary school students and 3 million college students. With more students expected to enter the education sector over the next five years, more schools will be opened in the country as part of public and private initiatives, contributing to demand for school stationery supplies.

Further, the report states that counterfeits have started flooding the market, which has significantly reduced the market share of popular stationery brands. To gain a competitive advantage over international brands, local and counterfeit brands price their products lower, but they lack quality. As a result, the sales of leading market vendors have fallen.

Companies Mentioned

Hallmark, Kokuyo Camlin, Sanrio, Staples, Top Culture, ACCO Brands, Adveo, American Greetings, Deli Group, Lyreco, WH Smith.

  • Executive summary
    • Highlights
  • Scope of the report
    • Market overview
    • Top-vendor offerings
      • Table Product offerings
  • Market research methodology
    • Research methodology
    • Economic indicators
  • Introduction
    • Key market highlights
  • Market landscape
    • Global stationery and cards market
      • Table Global stationery and cards market ($ billions)
  • Global stationery and cards market by geography
    • Global stationery and cards market by geography
      • Table Global stationery and cards market by geography 2015
      • Table Global stationery and cards market by geography 2020
      • Table Global stationery and cards market by geography 2015-2020 ($ billions)
    • Stationery and cards market in APAC
      • Table Stationery and cards market in APAC 2015-2020 ($ billions)
    • Five forces analysis
      • Table Five forces analysis
  • Market segmentation by product
    • Market overview
      • Table Stationery and cards market in APAC by product type ($ billions)
      • Table Stationery market in APAC 2015-2020 ($ billions)
      • Table Cards market in APAC 2015-2020 ($ billions)
  • Segmentation by retail format
    • Stationery and cards market in APAC by retail format
      • Table Stationery and cards market in APAC by retail format 2015 (% of total revenue)
  • Key leading countries
    • Table Key leading countries
    • China
      • Table Stationery and cards market in China by product type
    • Japan
      • Table Stationery and cards market in Japan by product type
    • India
      • Table Stationery and cards market in India by product
  • Market drivers
    • Growth in education sector
    • Trade shows and fairs
    • Growing presence of foreign players
    • Product innovation and new launches
  • Impact of drivers
    • Table Impact of drivers
  • Market challenges
    • Threat of counterfeit products
    • Digitalization and transition to paperless transactions
    • Growth in email communication
  • Impact of drivers and challenges
    • Table Impact of drivers and challenges
  • Market trends
    • Demand for luxury writing instruments
    • Online retail presence
    • Licensing of stationery products
    • Growing popularity of eco-friendly products
    • Personalization of products
  • Vendor landscape
    • Competitive landscape
    • Hallmark
    • Kokuyo Camlin
    • Sanrio
      • Table Sanrio: Business segmentation by revenue 2014
      • Table Sanrio: Geographic segmentation by revenue 2014
    • Staples
      • Table Staples: Business segmentation 2015 by revenue
      • Table Staples: Business segmentation by revenue 2014 and 2015 ($ billions)
      • Table Staples: Geographical segmentation by revenue 2015
    • Top Culture
      • Table Top Culture: Business segmentation by revenue 2015
    • Other prominent vendors
  • Explore Technavio

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