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Sports Nutrition Market in Europe 2017-2021

Sports Nutrition Market in Europe 2017-2021

About Sports Nutrition

Sports nutrition products include various nutritional supplements which are necessary and beneficial for professional or amateur fitness enthusiasts to improve energy, performance, endurance, nutritional intake, and for recovery from their fitness activities. Sports nutrition products mainly consist of essential nutrients such as fats, carbohydrates, and proteins, which act as the primary sources of energy, and aid in the repair and recovery of muscles. These nutrition products come in the form of powders, gels, bars, and others. Technavio’s analysts forecast the sports nutrition market in Europe to grow at a CAGR of 6.56 % during the period 2017-2021.

Covered in this report

The report covers the present scenario and the growth prospects of the sports nutrition market in Europe for 2017-2021. To calculate the market size, the report considers the revenue generated through the sales of the sports protein powders, sports protein RTD, sports protein bars, and other sports nutrition products in Europe is considered.The market is divided into the following segments based on geography:

  • Austria
  • Belgium
  • Bulgaria
  • Denmark
  • Finland
  • France
  • Germany
  • Greece
  • Italy
  • Luxembourg
  • Norway
  • Poland
  • Russia
  • Spain
  • Sweden
  • Switzerland
  • The Netherlands
  • The UK
  • Ukraine
Technavio's report, Sports Nutrition Market in Europe 2017-2021, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the market landscape and its growth prospects over the coming years. The report also includes a discussion of the key vendors operating in this market.

Key vendors
  • Atlantic Multipower Germany
  • Glanbia
  • MaxiNutrition
  • THE COCA-COLA COMPANY
Other prominent vendors
  • Abbott
  • Clif Bar
  • NUTREND
  • PepsiCo
  • Premier Nutrition Corporation
  • Reckitt Benckiser Group
  • Ultimate Nutrition
Market driver
  • Rising inclination toward fitness owing to increasing awareness of lifestyle-related conditions
  • For a full, detailed list, view our report
Market challenge
  • Availability of less expensive counterfeit products
  • For a full, detailed list, view our report
Market trend
  • Growing consumer preference for clean label in sports nutrition products
  • For a full, detailed list, view our report
Key questions answered in this report
  • What will the market size be in 2021 and what will the growth rate be?
  • What are the key market trends?
  • What is driving this market?
  • What are the challenges to market growth?
  • Who are the key vendors in this market space?
  • What are the market opportunities and threats faced by the key vendors?
  • What are the strengths and weaknesses of the key vendors?


Press Releases

Technavio Announces the Publication of its Research Report – Sports Nutrition Market in Europe 2017-2021

Technavio recognizes the following companies as the key players in the sports nutrition market in Europe: Atlantic Multipower Germany, Glanbia, MaxiNutrition, and THE COCA-COLA COMPANY.

Other Prominent Vendors in the market are: Abbott, Clif Bar, NUTREND, PepsiCo, Premier Nutrition Corporation, Reckitt Benckiser Group, and Ultimate Nutrition.

Commenting on the report, an analyst from Technavio’s team said: “The latest trend gaining momentum in the market is Growing consumer preference for clean label in sports nutrition products. Consumers have started demanding more transparency in sports nutrition product labeling with instances of counterfeit products being publicized. Instances such as the discovery of 69 unauthorized medicines by the MHRA in August 2016, sold during the Rio Olympics have raised concerns over the products sold as sports nutrition products. Another reason for consumers' inclination toward clean labels is the impact of the ingredients present in these products on health. In line with this, the demand for clean labeling in the non-protein category is increasing, as these products are associated with harmful substance content.”

According to the report, one of the major drivers for this market is Rising inclination toward fitness owing to increasing awareness of lifestyle-related conditions. Owing to the increasing awareness of lifestyle-related disorders such as obesity, consumers in Europe have become more inclined toward fitness activities. This is encouraging them to adopt various fitness regimes, and most consumers have started actively participating in fitness and sports activities. They consider fitness as a part of healthy lifestyle. The rising number of gyms and health clubs is an evidence of the increasing inclination toward fitness among European consumers.

Further, the report states that one of the major factors hindering the growth of this market is Availability of less expensive counterfeit products. Many counterfeit and less expensive sports nutrition products are available in Europe. As such, authorities like the European Specialist Sports Nutrition Alliance (ESSNA) are implementing stringent regulations to categorize nutritional products and rule them in terms of food law or medicine law. While expensive protein powders are perceived to provide better results, the less expensive counterfeit products of major brands and regional brands are sold with the claim of achieving faster results. Due to these attractive claims and lower prices of these products, consumers fail to identify the authenticity of the brands and labels.

Companies Mentioned

Atlantic Multipower Germany, Glanbia, MaxiNutrition, THE COCA-COLA COMPANY, Abbott, Clif Bar, NUTREND, PepsiCo, Premier Nutrition Corporation, Reckitt Benckiser Group, and Ultimate Nutrition.

  • Executive summary
  • Scope of the report
  • Research Methodology
  • Introduction
    • Market outline
  • Market landscape
    • Market overview
      • Table Sports nutrition market in Europe: An overview
    • Sports nutrition market in Europe
      • Table Sports nutrition market in Europe 2016-2021 ($ millions)
    • Five forces analysis
      • Table Five forces analysis
  • Market segmentation by product
    • Sports nutrition market in Europe by product type
      • Table Sports nutrition market in Europe by product type 2016 and 2021 (% share of revenue)
      • Table Sports nutrition market in Europe by product type 2016-2021: Growth outlook
    • Sports protein powder market in Europe
      • Table Sports protein powder market in Europe 2016-2021 ($ millions)
    • Sports protein RTD market in Europe
      • Table Sports protein RTD market in Europe 2016-2021 ($ millions)
    • Sports protein bar market in Europe
      • Table Sports protein bar market in Europe 2016-2021 ($ millions)
    • Other sports nutrition products market in Europe
      • Table Other sports nutrition products market in Europe 2016-2021 ($ millions)
  • Outlook on consumer behavior
    • Table Consumer behavior toward sports nutrition products: An outlook
    • Actively tuned-in
    • Performance-driven consumers
    • Gracefully maturing
    • Driven to lose
  • Market segmentation by distribution channel
    • Table Sports nutrition market in Europe by distribution channel 2016 (% share of revenue)
    • Table Percentage of people belonging to different European countries who have purchased online in 2016
  • Geographical segmentation
    • Sports nutrition market in Europe by geography
      • Table Sports nutrition market in Europe by geography 2016 and 2021 (% share of revenue)
      • Table Sports nutrition market in Europe by geography 2016-2021: Growth outlook
    • Sports nutrition market in the UK
      • Table Sports nutrition market in the UK 2016-2021 ($ millions)
    • Sports nutrition market in Germany
      • Table Sports nutrition market in Germany 2016-2021 ($ millions)
    • Sports nutrition market in Italy
      • Table Sports nutrition market in Italy 2016-2021 ($ millions)
    • Sports nutrition market in France
      • Table Sports nutrition market in France 2016-2021 ($ millions)
    • Sports nutrition market in Sweden
      • Table Sports nutrition market in Sweden 2016-2021 ($ millions)
    • Sports nutrition market in the rest of Europe
      • Table Sports nutrition market in the rest of Europe 2016-2021 ($ millions)
  • Decision framework
  • Drivers and challenges
    • Market drivers
      • Table Percentage of health/fitness clubs in top 10 European countries 2015
    • Market challenges
  • Market trends
    • Growing consumer preference for clean label in sports nutrition products
      • Table Percentage of new clean label product launches in European countries 2015
    • New product development and innovation
    • Increasing number of strategic alliances
  • Competitor analysis
    • Competitive scenario
    • Competitive positioning assessment
      • Table Competitive positioning matrix for sports nutrition products manufacturers in 2016
    • Atlantic Multipower Germany
      • Table Atlantic Multipower Germany: Product portfolio
    • Glanbia
      • Table Glanbia: Product portfolio
    • MaxiNutrition
      • Table MaxiNutrition: Product portfolio
    • THE COCA-COLA COMPANY
      • Table THE COCA-COLA COMPANY: Product portfolio
    • Other prominent market players
  • Appendix
    • List of abbreviations
  • Explore Technavio

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