Sports Nutrition Market in Europe 2017-2021
About Sports Nutrition
Sports nutrition products include various nutritional supplements which are necessary and beneficial for professional or amateur fitness enthusiasts to improve energy, performance, endurance, nutritional intake, and for recovery from their fitness activities. Sports nutrition products mainly consist of essential nutrients such as fats, carbohydrates, and proteins, which act as the primary sources of energy, and aid in the repair and recovery of muscles. These nutrition products come in the form of powders, gels, bars, and others. Technavio’s analysts forecast the sports nutrition market in Europe to grow at a CAGR of 6.56 % during the period 2017-2021.
Covered in this report
The report covers the present scenario and the growth prospects of the sports nutrition market in Europe for 2017-2021. To calculate the market size, the report considers the revenue generated through the sales of the sports protein powders, sports protein RTD, sports protein bars, and other sports nutrition products in Europe is considered.The market is divided into the following segments based on geography:
Technavio Announces the Publication of its Research Report – Sports Nutrition Market in Europe 2017-2021
Technavio recognizes the following companies as the key players in the sports nutrition market in Europe: Atlantic Multipower Germany, Glanbia, MaxiNutrition, and THE COCA-COLA COMPANY.
Other Prominent Vendors in the market are: Abbott, Clif Bar, NUTREND, PepsiCo, Premier Nutrition Corporation, Reckitt Benckiser Group, and Ultimate Nutrition.
Commenting on the report, an analyst from Technavio’s team said: “The latest trend gaining momentum in the market is Growing consumer preference for clean label in sports nutrition products. Consumers have started demanding more transparency in sports nutrition product labeling with instances of counterfeit products being publicized. Instances such as the discovery of 69 unauthorized medicines by the MHRA in August 2016, sold during the Rio Olympics have raised concerns over the products sold as sports nutrition products. Another reason for consumers' inclination toward clean labels is the impact of the ingredients present in these products on health. In line with this, the demand for clean labeling in the non-protein category is increasing, as these products are associated with harmful substance content.”
According to the report, one of the major drivers for this market is Rising inclination toward fitness owing to increasing awareness of lifestyle-related conditions. Owing to the increasing awareness of lifestyle-related disorders such as obesity, consumers in Europe have become more inclined toward fitness activities. This is encouraging them to adopt various fitness regimes, and most consumers have started actively participating in fitness and sports activities. They consider fitness as a part of healthy lifestyle. The rising number of gyms and health clubs is an evidence of the increasing inclination toward fitness among European consumers.
Further, the report states that one of the major factors hindering the growth of this market is Availability of less expensive counterfeit products. Many counterfeit and less expensive sports nutrition products are available in Europe. As such, authorities like the European Specialist Sports Nutrition Alliance (ESSNA) are implementing stringent regulations to categorize nutritional products and rule them in terms of food law or medicine law. While expensive protein powders are perceived to provide better results, the less expensive counterfeit products of major brands and regional brands are sold with the claim of achieving faster results. Due to these attractive claims and lower prices of these products, consumers fail to identify the authenticity of the brands and labels.
Atlantic Multipower Germany, Glanbia, MaxiNutrition, THE COCA-COLA COMPANY, Abbott, Clif Bar, NUTREND, PepsiCo, Premier Nutrition Corporation, Reckitt Benckiser Group, and Ultimate Nutrition.