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Soft Drinks Market in the US 2015-2019

Soft Drinks Market in the US 2015-2019

About soft drinks

The soft drinks market in the US comprises carbonated soft drinks, bottled water, juices and concentrates, RTD tea and coffee, and functional drinks. The consumption of soft drinks is driven by consumers across all ages owing to the indulgence and taste associated with the products. An increase in operational efficiency will drive the growth of the soft drinks market in the US during the forecast period. In the US, the common sweetener used in soft drinks is high fructose corn syrup or HFCS, a form of sugar.

Technavio's analysts forecast the soft drinks market in the US to grow at a CAGR of 3.33% over the period 2014-2019.

Covered in this report

This report covers the present scenario and the growth prospects of the soft drinks market in the US for the period 2015-2019. The market size is calculated based on revenue generated from the sales of different soft drinks. The report includes the following types of soft drinks:

  • Bottled water
  • CSD
  • Concentrates and juices
  • RTD coffee and tea
  • Functional drinks
  • The report also presents the vendor landscape and a corresponding detailed analysis of the top four vendors in the soft drinks market in the US.

    Technavio's report, Soft Drinks Market in the US 2015-2019, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the US. The report includes a discussion of the key vendors operating in this market.
Key vendors
  • Coca-Cola
  • Dr Pepper Snapple
  • Nestle Waters North America
  • PepsiCo
Other prominent vendors
  • Florida's Natural Growers
  • Hydro One Beverage
  • Inko's
  • Invo8
  • J.M.Smucker
  • Kraft
  • MD Drinks
  • Monarch Beverages
  • Monster Beverage
  • Newman's Own
  • Old Orchard Brands
  • Prairie Farms Dairy
  • Red Bull
  • Redux Beverage
  • Rockstar
  • Royal Pacific Foods
  • Sunny Delight Beverages
  • Tampico
  • Tradewinds Beverage
  • Turkey Hill Dairy
  • Whiterock
Key market driver
  • Strategic partnership between companies
  • For a full, detailed list, view our report
Key market challenge
  • Negative health implications of carbonated soft drinks
  • For a full, detailed list, view our report
Key market trend
  • Use of natural sweetener
  • For a full, detailed list, view our report
Key questions answered in this report
  • What will the market size be in 2019 and what will the growth rate be?
  • What are the key market trends?
  • What is driving this market?
  • What are the challenges to market growth?
  • Who are the key vendors in this market space?
  • What are the market opportunities and threats faced by the key vendors?
  • What are the strengths and weaknesses of the key vendors?


Press Release

Technavio Announces the Publication of its Research Report – Soft Drinks Market in the US 2015-2019

Technavio recognizes the following companies as the key players in the Soft Drinks Market in the US: Coca-Cola, Dr Pepper Snapple, Nestle Waters North America and PepsiCo

Other Prominent Vendors in the market are: Florida's Natural Growers, Hydro One Beverage, Inko's, Invo8, J.M.Smucker, Kraft, MD Drinks, Monarch Beverages, Monster Beverage, Newman's Own, Old Orchard Brands, Prairie Farms Dairy, Red Bull, Redux Beverage, Rockstar, Royal Pacific Foods, Sunny Delight Beverages, Tampico, Tradewinds Beverage, Turkey Hill Dairy and Whiterock

Commenting on the report, an analyst from Technavio’s team said: “One of the major trends noted in the market is the growing demand for premium hydration products. These beverages provide increased hydration and are only gaining popularity. Thus the combined effect of the drivers and trends is expected to contribute to the growth of the market during the forecast period.”

According to the report, one of the major drivers is the increased focus on forming strategic partnerships between key vendors. Market players use innovative marketing strategies to portray the perceived benefits of their products to consumers, thereby influencing consumer spending.

Further, the report states that the growth of the market is facing some serious challenges. Health-related issues like the rising incidences of diabetes and obesity are anticipated to negatively affect the sales of soft drinks in the US.

Companies Mentioned

Coca-Cola, Dr Pepper Snapple, Nestle Waters North America, PepsiCo, Florida's Natural Growers, Hydro One Beverage, Inko's, Invo8, J.M.Smucker, Kraft, MD Drinks, Monarch Beverages, Monster Beverage, Newman's Own, Old Orchard Brands, Prairie Farms Dairy, Red Bull, Redux Beverage, Rockstar, Royal Pacific Foods, Sunny Delight Beverages, Tampico, Tradewinds Beverage, Turkey Hill Dairy, Whiterock

  • Executive summary
    • Highlights
  • Scope of the report
    • Market overview
    • Top-vendor offerings
      • Table Product offerings
  • Market research methodology
    • Research methodology
    • Economic indicators
  • Introduction
    • Key market highlights
      • Table Soft drinks product cycle
  • Market landscape
    • Market overview
      • Table Segmentation of soft drinks market in US 2015-2019
      • Table Soft drinks market in US by revenue 2014-2019 ($ billions)
      • Table Soft drinks market in US by volume 2014-2019 (billions of gallons)
    • Five forces analysis
      • Table Five forces analysis
  • Market segmentation by category
    • Overview of soft drinks market in US by category
      • Table Soft drinks market in US by category 2014 (%)
      • Table Soft drinks market in US by category 2019 (%)
    • CSDs market in US
      • Table Overview of CSDs market in US
      • Table CSDs market in US by revenue 2014-2019 ($ billions)
    • Bottled water market in US
      • Table Overview of bottled water market in US
      • Table Bottled water market in US by revenue 2014-2019 ($ billions)
    • Juices and concentrates market in US
      • Table Overview of juices and concentrates market in US
      • Table Juices and concentrates market in US by revenue ($ billions)
    • RTD coffee and tea market in US
      • Table RTD coffee and tea market in US by revenue ($ billions)
    • Functional drinks market in US
      • Table Overview of functional drinks market in US
      • Table Functional drinks market in US by revenue 2014-2019 ($ billions)
  • Market segmentation by distribution channel
    • Table Soft drinks market in US by distribution channel
  • Market segmentation by packaging
    • Table Soft drinks market in US by packaging 2014 (volume %)
  • Market drivers
    • Table US population by race and ethnic group
  • Impact of drivers
    • Table Impact of drivers
  • Market challenges
  • Impact of drivers and challenges
    • Table Impact of drivers and challenges
  • Market trends
  • Vendor landscape
    • Competitive scenario
      • Table Volume market share by leading vendors 2014
    • Other prominent vendors
  • Key vendor analysis
    • Coca-Cola
      • Table Coca-Cola: Business segmentation
      • Table Coca-Cola: Business segmentation by revenue 2013 and 2014 ($ millions)
      • Table Coca-Cola: Geographical segmentation by revenue 2014
    • Dr Pepper Snapple
      • Table Dr Pepper Snapple: Business segmentation
      • Table Dr Pepper Snapple: Business segmentation by revenue 2013 and 2014 ($ millions)
      • Table Dr Pepper Snapple: Geographical segmentation by revenue 2014
    • Nestlé Waters
      • Table Nestlé Waters: Business segmentation by revenue 2014
      • Table Nestlé Waters: Revenue comparison by business segmentation 2013 and 2014 ($ billions)
      • Table Nestlé Waters: Geographical segmentation by revenue 2014
    • PepsiCo
      • Table PepsiCo: Business segmentation by revenue 2014
      • Table PepsiCo: Geographical segmentation by revenue 2014
  • Appendix
    • List of abbreviations
  • Explore Technavio

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