Soft Drinks Market in the US 2015-2019
About soft drinks
The soft drinks market in the US comprises carbonated soft drinks, bottled water, juices and concentrates, RTD tea and coffee, and functional drinks. The consumption of soft drinks is driven by consumers across all ages owing to the indulgence and taste associated with the products. An increase in operational efficiency will drive the growth of the soft drinks market in the US during the forecast period. In the US, the common sweetener used in soft drinks is high fructose corn syrup or HFCS, a form of sugar.
Technavio's analysts forecast the soft drinks market in the US to grow at a CAGR of 3.33% over the period 2014-2019.
Covered in this report
This report covers the present scenario and the growth prospects of the soft drinks market in the US for the period 2015-2019. The market size is calculated based on revenue generated from the sales of different soft drinks. The report includes the following types of soft drinks:
Technavio Announces the Publication of its Research Report – Soft Drinks Market in the US 2015-2019
Technavio recognizes the following companies as the key players in the Soft Drinks Market in the US: Coca-Cola, Dr Pepper Snapple, Nestle Waters North America and PepsiCo
Other Prominent Vendors in the market are: Florida's Natural Growers, Hydro One Beverage, Inko's, Invo8, J.M.Smucker, Kraft, MD Drinks, Monarch Beverages, Monster Beverage, Newman's Own, Old Orchard Brands, Prairie Farms Dairy, Red Bull, Redux Beverage, Rockstar, Royal Pacific Foods, Sunny Delight Beverages, Tampico, Tradewinds Beverage, Turkey Hill Dairy and Whiterock
Commenting on the report, an analyst from Technavio’s team said: “One of the major trends noted in the market is the growing demand for premium hydration products. These beverages provide increased hydration and are only gaining popularity. Thus the combined effect of the drivers and trends is expected to contribute to the growth of the market during the forecast period.”
According to the report, one of the major drivers is the increased focus on forming strategic partnerships between key vendors. Market players use innovative marketing strategies to portray the perceived benefits of their products to consumers, thereby influencing consumer spending.
Further, the report states that the growth of the market is facing some serious challenges. Health-related issues like the rising incidences of diabetes and obesity are anticipated to negatively affect the sales of soft drinks in the US.
Coca-Cola, Dr Pepper Snapple, Nestle Waters North America, PepsiCo, Florida's Natural Growers, Hydro One Beverage, Inko's, Invo8, J.M.Smucker, Kraft, MD Drinks, Monarch Beverages, Monster Beverage, Newman's Own, Old Orchard Brands, Prairie Farms Dairy, Red Bull, Redux Beverage, Rockstar, Royal Pacific Foods, Sunny Delight Beverages, Tampico, Tradewinds Beverage, Turkey Hill Dairy, Whiterock
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