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Social Network Marketing in the US 2015-2019

Social Network Marketing in the US 2015-2019

About Social Network Marketing

Social networking refers to the act of coming together of groups of people with common interests on social platforms and building relationships with the help of websites and applications. Social media refers to platforms, such as websites and applications, which enable users to participate in social networking activities by creating, sharing, or exchanging information, ideas, and/or pictures/videos. Social media is not only about Facebook, Twitter, and Google+, but much more.

Currently, there are more than 800 active social networking sites, including mobile applications and digital platforms.

Technavio's analysts forecast social network marketing in the US to grow at a CAGR of 20.11% over the period 2014-2019.

Covered in this Report

This report covers the present scenario and growth prospects of social network marketing in the US for the period 2015-2019. The report provides an overview on social networks, their effect on brands, and how brands utilize social platforms for marketing and social network ad-spending.

Social network marketing in the US is highly fragmented with the presence of a large number of small and large players. In this report, we present a detailed description of the key players. In addition, we discuss the major drivers that influence growth, the challenges faced by marketers while utilizing social media platforms, the market at large, and key trends emerging in the market.

Key Vendors

  • Facebook
  • Google
  • Instagram
  • LinkedIn
  • Pinterest
  • Tumblr
  • Twitter
Market Driver
  • Targeted Marketing
  • For a full, detailed list, view our report
Market Challenge
  • Lack of Standards for Measuring Performance
  • For a full, detailed list, view our report
Market Trend
  • Shift in Media Consumption
  • For a full, detailed list, view our report
Key Questions Answered in this Report
  • What will the market size be in 2019 and what will the growth rate be?
  • What are the key market trends?
  • What is driving this market?
  • What are the challenges to market growth?
  • Who are the key vendors in this market space?
  • What are the market opportunities and threats faced by the key vendors?
  • What are the strengths and weaknesses of the key vendors?


Press Release

Technavio Announces the Publication of its Research Report – Social Network Marketing in the US

Technavio recognizes the following companies as the key players in the Social Network Marketing in the US: Facebook, Google, Instagram, LinkedIn, Pinterest, Tumblr, and Twitter.

Commenting on the report, an analyst from Technavio’s team said: “There has been a shift in how people consume media, where consumers now demand access to content on the go. Growing Internet access on mobile devices enable consumers to stay connected on social networking sites all the time. This provides an opportunity for marketers to reach out to their audience through their mobile devices.”

According to the report, social network marketing is driven by the growing usage of smartphones and this trend will continue during the forecast period. Videos will play a vital role in social media marketing. Although YouTube is leading the online video market, Facebook is fast emerging as a hub for video viewing.

Further, the report states that Most of the brands have been using traditional marketing mediums for decades. They are in their comfort zones when using these mediums, and they are skeptical about new mediums. Most of the brands do not wish to experiment with their existing marketing plans.

Companies Mentioned

Facebook, Google, Instagram, LinkedIn, Pinterest, Tumblr, Twitter

  • Executive Summary
  • List of Abbreviations
  • Scope of the Report
    • Market Overview
    • Customer Segments
      • Advertising Agencies
      • Brands
      • Mobile Affiliates
      • Individual Users
    • Base Year
    • Vendor Segmentation
    • Summation Errors
  • Market Research Methodology
    • Market Research Process
    • Research Methodology
      • Table Market Research Methodology
  • Introduction
    • What is Social Networking?
    • What is Social Media?
  • Importance of Social Media for Marketers
    • Table Social Network Users in US 2014-2019 (millions)
  • Why Brands are Using Social Media
    • Table Traditional Ad-spending versus Digital Ad-spending in the US 2014-2019
    • Table Social Networking Ad-spending Market in the US 2014-2019 ($ billions)
    • Table Digital Ad-spending Market in US 2014-2019 ($ billions)
    • Table Social Networking Ad-spending in US by Type 2014-2019
    • Benefits of Social Networking Advertisements
      • Table Average Time Spent on Social Networking Sites by Adults in US in a Day (minutes)
      • Table Segmentation of Reach by Cost (per thousand) 2014
      • Table Social Networking Platforms Used for B2B Marketing 2014
  • Present scenario
  • Future Prospects
    • Table Social Network Users and Penetration on Mobile Devices in US 2014-2019 (million users)
    • Table Average Time Spent by US Adults on Different Media 2010 and 2014
  • Bridging the Gap
  • Five Forces Analysis
  • Buying Criteria
  • Drivers and their Impact
  • Trends and their Impact
  • Social Networking Landscape
    • Competitive Scenario
      • Table Facebook User Penetration in US (million users)
      • Table Instagram User Penetration in US (million users)
      • Table Twitter User Penetration in US (million users)
      • Table Pinterest User Penetration in US (million users)
    • Industries Using Social Network for Marketing
      • Table Top 5 Social Networking Ad-spending Industries
  • Key Vendor Analysis
    • Facebook
      • Key Facts
      • Business Overview
      • Business Segmentation by Revenue 2013
        • Table Facebook: Business Segmentation by Revenue 2013
      • Business Segmentation by Revenue 2011-2013
        • Table Facebook: Business Segmentation by Revenue 2011-2013 ($ billions)
      • Geographical Segmentation by Revenue 2013
        • Table Facebook: Geographical Segmentation by Revenue 2013
      • Business Strategy
      • Recent Developments
      • SWOT Analysis
    • Google
      • Key Facts
      • Business Overview
      • Business Segmentation by Revenue 2013
        • Table Google: Business Segmentation by Revenue 2013
      • Business Segmentation by Revenue 2012 and 2013
        • Table Google: Business Segmentation by Revenue 2012 and 2013 ($ millions)
      • Geographical Segmentation by Revenue 2013
        • Table Google: Geographical Segmentation by Revenue 2013
      • Business Strategy
      • Recent Developments
      • SWOT Analysis
    • Instagram
      • Key Facts
      • Business Overview
      • SWOT Analysis
    • LinkedIn
      • Key Facts
      • Business Overview
      • Product Segmentation by Revenue 2014
        • Table LinkedIn: Product Segmentation by Revenue 2014
      • Products Segmentation by Revenue 2013 and 2014
        • Table LinkedIn: Product Segmentation by Revenue 2013 and 2014 ($ millions)
      • Geographical Segmentation by Revenue 2014
        • Table LinkedIn: Geographical Segmentation by Revenue 2014
      • Business Strategy
      • Recent Developments
      • SWOT Analysis
    • Pinterest
      • Key Facts
      • Business Overviews
      • Geographical Presence
        • Table Pinterest: Geographical Presence
      • SWOT Analysis
    • Tumblr
      • Key Facts
      • Business Overview
      • SWOT Analysis
    • Twitter
      • Key Facts
      • Business Overview
      • Business Segmentation by Revenue 2013
        • Table Twitter: Business Segmentation by Revenue 2013
      • Business Segmentation by Revenue 2011-2013
        • Table Twitter: Business Segmentation by Revenue 2011-2013 ($ millions)
      • Geographical Segmentation by Revenue 2013
        • Table Twitter: Geographical Segmentation by Revenue 2013
      • Business Strategy
      • Recent Developments
      • SWOT Analysis
  • Other Reports in this Series

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