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Snack Bars Market in the US 2017-2021

Snack Bars Market in the US 2017-2021

About Snack Bars

Snacking has become an indispensable part of the consumer diet today. Thus, the consumption of snacks is increasing on a year-over-year basis. A transition is being observed in the snacking habits of the US consumers, who are opting to munch on snack bars more than any other snacks. The snack bars market in the US is expected to witness steady growth during the forecast period. Consumers have started considering snack bars as affordable and nutritious convenience snacks. With the rising awareness on healthy-eating, these snack bars have become immensely popular.

Technavio’s analysts forecast the snack bars market in the US to grow at a CAGR of 1.74% during the period 2017-2021.

Covered in this report

The report covers the present scenario and the growth prospects of the snack bars market in the US for 2017-2021. The report presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources.Technavio's report, Snack Bars Market in the US 2017-2021, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the market landscape and its growth prospects over the coming years. The report also includes a discussion of the key vendors operating in this market.

Key vendors

  • General Mills
  • Kellogg
  • Quaker Oats Company
  • KIND
  • Clif Bar & Company
Other prominent vendors
  • Atkins Nutritionals
  • Earnest Eats
  • Mars
  • Oriole Healthy Food
  • Quest Nutrition
  • Small Planet Foods
  • Soul Sprout
  • The Hain Celestial Group
Market driver
  • Demand for products focused on health and nutrition aspects
  • For a full, detailed list, view our report
Market challenge
  • Fluctuations in raw material prices
  • For a full, detailed list, view our report
Market trend
  • Increasing demand for organic snack bars
  • For a full, detailed list, view our report
Key questions answered in this report
  • What will the market size be in 2021 and what will the growth rate be?
  • What are the key market trends?
  • What is driving this market?
  • What are the challenges to market growth?
  • Who are the key vendors in this market space?


Press Release

Technavio Announces the Publication of its Research Report – Snack Bars Market in the US 2017-2021

Technavio recognizes the following companies as the key players in the snack bars market in the US: General Mills, Kellogg, Quaker Oats Company, KIND, and Clif Bar & Company.

Other Prominent Vendors in the market are: Atkins Nutritionals, Earnest Eats, Mars, Oriole Healthy Food, Quest Nutrition, Small Planet Foods, Soul Sprout, and The Hain Celestial Group.

Commenting on the report, an analyst from Technavio’s team said: “The latest trend gaining momentum in the market is Increasing demand for organic snack bars. The popularity of organic packaged foods among the US consumers is increasing, as they are now purchasing food products free from artificial ingredients. Consumers perceive organic food as healthy. They are concerned about the origin and quality of the ingredients used in the preparation of food products. Organic snack bars are becoming increasingly popular among health-conscious consumers and the rapid expansion of supermarkets and hypermarkets plays a key role in offering these products to consumers.”

According to the report, one of the major drivers for this market is Demand for products focused on health and nutrition aspects. There has been a considerable shift in the lifestyles and diet habits of people across the US during the past two decades. Urbanization and consumerism are the key trends that have driven this shift, leading to a rapid increase in the consumption of artificial and synthetic food products. Sedentary lifestyles and a lack of balanced diet have resulted in the increased outbreaks of lifestyle diseases such as diabetes, hypertension, and others.

Further, the report states that one of the major factors hindering the growth of this market is Fluctuations in raw material prices. Raw materials used for making cereal bars include oats, rice, dry fruits such as raisins and almonds, and fruits such as strawberries and bananas. The fluctuations in the prices of these raw materials will affect the pricing of the snack bars. Also, soil erosion and pollution reduce the fertility of the agricultural land, resulting in barren wastelands. Thus, the increase in the prices of raw materials is a major challenge for the snack bars market.

Companies Mentioned

General Mills, Kellogg, Quaker Oats Company, KIND, Clif Bar & Company, Atkins Nutritionals, Earnest Eats, Mars, Oriole Healthy Food, Quest Nutrition, Small Planet Foods, Soul Sprout, and The Hain Celestial Group.

  • Executive summary
  • Scope of the report
  • Research Methodology
  • Introduction
    • Market outline
      • Table Key health advantages of consuming snack bars
  • Country profile the US
    • Key economic indicators
      • Table Urban population in the US 2010-2015 (millions)
      • Table GDP per capita, Purchasing Power Parity (PPP) of US at constant 2011international prices 2010-2015 ($)
      • Table Real median household income in the US 2010-2015 ($)
      • Table Inflation rate measured by consumer price index in the US 2010-2015 (%)
  • Market landscape
    • Market overview
      • Table Snack bars market in the US: An overview
    • Segmentation by distribution channel
    • Market size and forecast
      • Table Snack bars market in the US 2016-2021 ($ millions)
      • Table Consumer insights for the US snack bars market
    • Five forces analysis
      • Table Five forces analysis
  • Market segmentation by product type
    • Table Snack bars market in the US by product type 2016 and 2021 (% share of revenue)
    • Energy and nutrition bars market in the US
      • Table Energy and nutrition bars market in the US 2016-2021 ($ millions)
      • Table Top ten energy and nutrition bars brand in the US 2016
    • Granola bars market in the US
      • Table Granola bars market in the US 2016-2021 ($ millions)
      • Table Top ten granola bars brand in the US in 2016
    • Breakfast bars market in the US
      • Table Breakfast bars market in the US 2016-2021 ($ millions)
      • Table Top ten breakfast bars brand in the US in 2016
    • Other snacks bars market in the US
      • Table Other snack bars market in the US 2016-2021 ($ millions)
  • Market segmentation by distribution channel
    • Snack bars market in the US by distribution channel
      • Table Snack bars market in the US by distribution channel in 2016 (% share of revenue)
      • Table Number of convenience stores in the US 2010-2015
      • Table Internet users in the US 2011-2015 (millions)
  • Decision framework
  • Drivers and challenges
    • Market drivers
      • Table Key reasons for the increase in demand for on-the-go convenient snack bars
    • Market challenges
      • Table Oats monthly price ($ per bushel)
      • Table Banana monthly price ($ per metric ton)
      • Table Rice monthly price ($ per metric ton)
      • Table Savory snacks market in the US 2016-2021 ($ billions)
  • Market trends
    • Increasing demand for organic snack bars
      • Table Penetration rate of organic products in the US adult population 2005-2014 (%)
    • Rise in demand for vegan snack bars
    • Demand for high-protein snack bars
  • Competitive landscape
    • Competitor analysis
    • Competitive positioning assessment
      • Table Competitive positioning matrix for snack bars manufacturers in the US 2016
    • General Mills
      • Table General Mills: Product portfolio
    • Kellogg
      • Table Kellogg: Product portfolio
    • Quaker Oats Company
      • Table Quaker Oats Company: Product portfolio
    • KIND
      • Table KIND: Product segmentation of snack bars
    • Clif Bar & Company
      • Table Clif Bar & Company: Product segmentation of snack bars
    • Other prominent market players
  • Appendix
    • List of abbreviations
  • Explore Technavio

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