Smartwatch Market in Japan 2015-2019
Smartwatches are computerized watches integrated with enhanced functionalities such as ability to make calls, send messages, and browse the Internet. These watches are integrated with an OS that can be used across multiple devices. Technological developments in the smartwatch market has enabled ongoing innovations with vendors introducing new features in their products. For example, Motorola introduced hands-free and voice command-enabled smartwatches in 2014. Such advances in technology have increased the number of applications in smartwatches. Though the market did not grow as expected during 2010-2013, the market landscape will change significantly by 2015, presenting high growth. Regular improvements in design (for some vendors it is a 1-month cycle), shift from hardware to software, MNCs acquiring start-ups, and steady growth in smartwatches, sport watches, and fitness trackers are some factors accelerating the market growth.
Technavio's analysts forecast the smartwatch market in Japan to grow at a CAGR of 120.60% in terms of revenue during 2014-2019.
Covered in this Report
This report covers the present and future scenarios of the smartwatch market in Japan for 2015-2019. To calculate the market size, the report considers revenue generated from the sales of smartwatches from various vendors. Smartwatches considered in this report include those that can perform the following functions:
Technavio Announces the Publication of its Research Report – Smartwatch Market in Japan 2015-2019
Technavio recognizes the following companies as the key players in the Smartwatch Market in Japan: Casio Computer, Citizen, Samsung Electronics and Sony
Other Prominent Vendors in the market are: Nintendo and Toshiba
Commenting on the report, an analyst from Technavio’s team said: “The smartwatch designs offered by vendors in the past 2-3 years have failed to live up to the individual preferences of customers. However, advanced products from vendors such as Apple, Samsung, and Sony are now delivering highly on the design front with unique design claims. For example, round smartwatches such as the LG G and the Moto360 smartwatch have found high acceptance in the market. The square designs from Apple and Samsung also have a considerable market. Vendors are making huge investments in R&D to develop new sleek designs to cater to the growing needs of consumers. Several vendors are tying up with fashion designers to develop designer smartwatches.”
According to the report, the availability of high-speed broadband, increased penetration of smartphones, and technological innovations are factors enabling consumers to use various connected services such as NFC. For instance, a fitness wristband collects the pulse rate of a user while running and provides health information based on these readings. In addition, it can send data to physicians and authenticated persons. A smart health wristband can also alert users on their medication timings and the dosage of medicines to be taken. Connected wearable services enable users to access multimedia and infotainment services while on the go. A smartwatch has all the above-mentioned features and is an ideal device for various functions. Other applications such as social networking, calling, and emailing will also foster market growth.
Further, the report states that he high pricing of smartwatches has been a major challenge for this market.
Casio Computer, Citizen, Samsung Electronics, Sony, Nintendo, Toshiba