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Smartwatch Market in Japan 2015-2019

Smartwatch Market in Japan 2015-2019

About Smartwatch

Smartwatches are computerized watches integrated with enhanced functionalities such as ability to make calls, send messages, and browse the Internet. These watches are integrated with an OS that can be used across multiple devices. Technological developments in the smartwatch market has enabled ongoing innovations with vendors introducing new features in their products. For example, Motorola introduced hands-free and voice command-enabled smartwatches in 2014. Such advances in technology have increased the number of applications in smartwatches. Though the market did not grow as expected during 2010-2013, the market landscape will change significantly by 2015, presenting high growth. Regular improvements in design (for some vendors it is a 1-month cycle), shift from hardware to software, MNCs acquiring start-ups, and steady growth in smartwatches, sport watches, and fitness trackers are some factors accelerating the market growth.

Technavio's analysts forecast the smartwatch market in Japan to grow at a CAGR of 120.60% in terms of revenue during 2014-2019.

Covered in this Report

This report covers the present and future scenarios of the smartwatch market in Japan for 2015-2019. To calculate the market size, the report considers revenue generated from the sales of smartwatches from various vendors. Smartwatches considered in this report include those that can perform the following functions:

  • Make and receive calls or receive notifications regarding the same
  • Send and receive text messages or receive notifications regarding the same
  • Display time and date
Technavio's report, Smartwatch Market in Japan 2015-2019, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the landscape of Smartwatch Market in Japan and its growth prospects in the coming years. The report also includes a discussion of the key vendors operating in this market.

Key Vendors
  • Casio Computer
  • Citizen
  • Samsung Electronics
  • Sony
Other Prominent Vendors
  • Nintendo
  • Toshiba
Key Market Driver
  • Increased Adoption of Connected Services
  • For a full, detailed list, view our report
Key Market Challenge
  • High Price
  • For a full, detailed list, view our report
Key Market Trend
  • Design Enhancement
  • For a full, detailed list, view our report
Key Questions Answered in this Report
  • What will the market size be in 2019 and what will the growth rate be?
  • What are the key market trends?
  • What is driving this market?
  • What are the challenges to market growth?
  • Who are the key vendors in this market space?
  • What are the market opportunities and threats faced by the key vendors?
  • What are the strengths and weaknesses of the key vendors?


Press Release

Technavio Announces the Publication of its Research Report – Smartwatch Market in Japan 2015-2019

Technavio recognizes the following companies as the key players in the Smartwatch Market in Japan: Casio Computer, Citizen, Samsung Electronics and Sony

Other Prominent Vendors in the market are: Nintendo and Toshiba

Commenting on the report, an analyst from Technavio’s team said: “The smartwatch designs offered by vendors in the past 2-3 years have failed to live up to the individual preferences of customers. However, advanced products from vendors such as Apple, Samsung, and Sony are now delivering highly on the design front with unique design claims. For example, round smartwatches such as the LG G and the Moto360 smartwatch have found high acceptance in the market. The square designs from Apple and Samsung also have a considerable market. Vendors are making huge investments in R&D to develop new sleek designs to cater to the growing needs of consumers. Several vendors are tying up with fashion designers to develop designer smartwatches.”

According to the report, the availability of high-speed broadband, increased penetration of smartphones, and technological innovations are factors enabling consumers to use various connected services such as NFC. For instance, a fitness wristband collects the pulse rate of a user while running and provides health information based on these readings. In addition, it can send data to physicians and authenticated persons. A smart health wristband can also alert users on their medication timings and the dosage of medicines to be taken. Connected wearable services enable users to access multimedia and infotainment services while on the go. A smartwatch has all the above-mentioned features and is an ideal device for various functions. Other applications such as social networking, calling, and emailing will also foster market growth.

Further, the report states that he high pricing of smartwatches has been a major challenge for this market.

Companies Mentioned

Casio Computer, Citizen, Samsung Electronics, Sony, Nintendo, Toshiba

  • Executive Summary
  • List of Abbreviations
  • Scope of the Report
    • Market Overview
    • Product Offerings
  • Market Research Methodology
    • Market Research Process
    • Research Methodology
      • Table Market Research Methodology
  • Introduction
  • Wearable Industry
    • Table Wearable Products by Segments
    • Table Wearable Products
    • Table Functionalities of Wearable Products
  • Smartwatch Industry
    • Table Smartwatch Applications
    • Global Smartwatch Market
      • Table Global Smartwatch Market by Geography
  • Country Overview
    • Table GDP Contribution in Japan by Sectors (2013)
    • Table GDP Per Capita and Growth Rate in Japan 2010-2014
    • Inflation in Japan
      • Table CPI Inflation in Japan 2010-2014
      • Table Global Smartwatches Market by Geography 2014
  • Market Landscape
    • Market Size and Forecast by Revenue
      • Table Smartwatch Market in Japan 2014-2019 ($ billions)
    • Market Size and Forecast by Unit Shipment
      • Table Smartwatch Market in Japan 2014-2019 (millions of units)
    • ASP
      • Table ASP of Smartwatches in Japan 2014-2019 ($ hundreds)
    • Five Forces Analysis
  • Buying Criteria
    • Table Customers
    • Compatible OS
      • Wireless Connectivity
      • Design
      • Functionality
      • Cost
      • Battery
  • Market Growth Drivers
  • Drivers and their Impact
  • Market Challenges
  • Impact of Drivers and Challenges
  • Market Trends
  • Trends and their Impact
  • Vendor Landscape
    • Competitive Scenario
    • Major Vendors
      • Casio
      • Citizen Holdings
      • Samsung
      • Sony
    • Other Prominent Vendors
      • Nintendo
      • Toshiba
  • Key Vendor Analysis
    • Casio
      • Key Facts
      • Business Overview
      • Business Segmentation by Revenue 2014
        • Table Casio: Business Segmentation by Revenue 2014
      • Business Segmentation by Revenue 2013 and 2014
        • Table Casio: Business Segmentation by Revenue 2013 and 2014 (US$ million)
      • Geographical Segmentation by Revenue 2014
        • Table Casio: Geographical Segmentation by Revenue 2014
      • Business Strategy
      • Recent Developments
      • SWOT Analysis
    • Citizen Holdings
      • Key Facts
      • Business Overview
      • Business Segmentation by Revenue 2014
        • Table Citizen Holdings: Business Segmentation by Revenue 2014
      • Business Segmentation by Revenue 2013 and 2014
        • Table Citizen Holdings: Business Segmentation by Revenue 2013 and 2014 (US$ million)
      • Geographical Segmentation by Revenue 2014
        • Table Citizen Holdings: Geographical Segmentation by Revenue 2014
      • Business Strategy
      • Recent Developments
      • SWOT Analysis
    • Samsung
      • Key Facts
      • Business Overview
      • Business Segmentation by Revenue 2013
        • Table Samsung: Business Segmentation by Revenue 2013
      • Business Segmentation by Revenue 2012 and 2013
        • Table Samsung: Business Segmentation by Revenue 2012 and 2013 (US$ billion)
      • Geographical Segmentation by Revenue 2013
        • Table Samsung: Geographical Segmentation by Revenue 2013
      • Business Strategy
      • Recent Developments
      • SWOT Analysis
    • Sony
      • Key Facts
      • Business Overview
      • Business Segmentation by Revenue
        • Table Sony: Business Segmentation by Revenue 2014
      • Business Segmentation by Revenue
        • Table Sony: Business Segmentation by Revenue 2013 and 2014 (US$ billion)
      • Geographical Segmentation by Revenue
        • Table Sony: Geographical Segmentation by Revenue 2014
      • Business Strategy
      • Recent Developments
      • SWOT Analysis
  • Other Reports in this Series

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