Smartphone Market in Brazil 2015-2019
Smartphones are devices that integrate the functionalities of computers, PDAs, and cell phones. Smartphones consist of operating systems (similar to a computer), large displays, and various value-added functions. Smartphones support basic functions such as texting and calling, along with advanced functions such as browsing, touch screen display for easy navigation, Wi-Fi connectivity, and Bluetooth connectivity. In addition to the above mentioned features, smartphones also comprise sensors such as accelerometers and gyroscopes, which help in motion-based navigation and games. Smartphones are undergoing a lot of technological advancements in terms of operating systems, processors, battery life, and display density.
Technavio's analysts forecast the smartphone market in Brazil to grow at a CAGR of 25.97% over the period 2014-2019.
Covered in this Report
This report covers the present scenario and the growth prospects of the smartphone market in Brazil for the period 2015-2019. The report considers the shipment of smartphones in all four quarters of 2014. The report considers the revenue generated from the total number of smartphones shipped to calculate the market size.
Technavio's report, Smartphone Market in Brazil 2015-2019, has been prepared based on an in-depth market analysis with inputs from industry experts. The report includes a discussion of the key vendors operating in this market.
Technavio Announces the Publication of its Research Report – Smartphone Market in Brazil 2015-2019
Technavio recognizes the following companies as the key players in the Smartphone Market in Brazil: Apple, LG, Microsoft, Motorola and Samsung
Other Prominent Vendors in the market are: Blackberry, CCE and Sony
Commenting on the report, an analyst from Technavio’s team said: “The rapid penetration of smartphones has led to 47% of active bank accounts using the internet for transactions, with 24% conducting transactions using smartphones. The transactions made through the internet surged up to in 2014. The convenience and hassle-free mode of conducting bank transactions has led consumers to prefer mobile banking. Banks have made a heavy investment in 2014 to promote mobile banking.”
According to the report, of the 16 common taxes, the government recently nullified two taxes, PIS/PASEP and COFINS, earlier imposed on smartphones. PIS/PASEP was applicable on the gross revenue earned by all legal entities including non-profit makers and organizations that come under the government. COFINS was a state tax paid by companies that collected taxes on value-added services. The exemption of these taxes will lead to a decline in the prices of smartphones, increasing their adoption among the cost-conscious population.
Further, the report states that high data plan cost acts as a barrier to mobile internet, reducing the demand for smartphones in the low income group.
Apple, LG, Microsoft, Motorola, Samsung, Blackberry, CCE, Sony
Learn how to effectively navigate the market research process to help guide your organization on the journey to success.Download eBook