Sleeve Label Market in Europe 2015-2019
About Sleeve Label
Labels are made of different types of material, such as cloth, film, paper, and plastic and have many features, such as in-mold and pressure-sensitive adhesives. Sleeve labels hold a marginal percentage of the label market in Europe, but due to their various advantages, such as 360-degree coverage, the sleeve label market in Europe is growing rapidly. Digital sleeve labels have become popular in many retail outlets. With several new products being launched by vendors, packaging companies are being encouraged to adopt technologically advanced sleeve labels, which has resulted in the growth of the market.
Technavio's analysts forecast the sleeve label market in Europe to grow at a CAGR of 4.92% percent over the period 2014-2019.
Covered in this Report
The sleeve label market in Europe can be segmented into three divisions: type of materials, type of labels, and end-users.
Technavio's report, the Sleeve Label Market in Europe 2015-2019, has been prepared based on an in-depth market analysis with inputs from industry experts. It also covers the market landscape and its growth prospects in the coming years. The report includes a discussion of the key vendors operating in this market.
Technavio Announces the Publication of its Research Report – Sleeve Label Market in Europe 2015-2019
Technavio recognizes the following companies as the key players in Sleeve Label Market in Europe 2015-2019: Allen Plastic Industries, Avery Dennison, CCL Industries, Coveris Holdings and Karlville Development
Other Prominent Vendors in the market are: Alupol Packaging, Brady Europe, Buergofol, Clondalkin Group,Cover-Al, Don Polymer, Esseciemme, Fiomo, Fuji Seal International, IGAR Flex, LS Lakufol, MCC Label, Omnipack, Reflex Labels, SEEP and The Dow Company
Commenting on the report, an analyst from Technavio’s team said: “The FMCG industry accounts for the largest share in the sleeve label market in Europe. With increased competition and the need to improve customer satisfaction, organizations in the end-user segments have increased their spending on marketing activities, which has led to several vendors offering innovative labeling. New vendors are offering various innovative imaging solutions to various industries. Therefore, the market is witnessing an increased demand for colorful and appealing labels and packaging for vendors to improve their marketing activities.”
According to the report, there has been a significant shift in the perceptions of consumers and manufacturers about packaging. The significance of packaging has increased in many parts of Europe. Besides the price and name of the product, consumers pay attention to the design of the package, the colors, and the ingredients used, as well as the convenience of carrying, using, and disposing of it. Packaging and labeling have become two of the key purchasing criteria for consumers. From the consumer goods manufacturers’ point of view, labeling has become a major branding tool. In highly cluttered markets, creating shelf appeal and visibility is the most important strategy for manufacturers. Hence, manufacturers focus on good packaging and appealing labeling to create brand awareness and attract consumers.
Further, the report states that one of the main challenges hindering this market is the pricing pressure.
Allen Plastic Industries, Avery Dennison, CCL Industries, Coveris Holdings, Karlville Development, Alupol Packaging, Brady Europe, Buergofol, Clondalkin Group,Cover-Al, Don Polymer, Esseciemme, Fiomo, Fuji Seal International, IGAR Flex, LS Lakufol, MCC Label, Omnipack, Reflex Labels, SEEP, The Dow Company
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