Skin Lighteners Market in APAC 2016-2020
About Skin Lightening Products
Women are seeking radiant, luminous skin with no dark spots, sun damage, or acne scars. In order to achieve flawless skin, consumers are investing in skin brightening products. Skin brightening products help in brightening and lightening the complexion, as well as simultaneously smoothing and firming the skin. For instance, Bare Minerals' Millicent Mineral Brightening Treatment and Shiseido's White Lucent Brightening Massage Cream are some of the skin brightening products available in the market.
Technavio’s analysts forecast the skin lighteners market in APAC to grow at a CAGR of 10.27% during the period 2016-2020.
Covered in this report
The report covers the present scenario and the growth prospects of the skin lighteners market in APAC for 2016-2020. To calculate the market size, the report considers the retail sales revenue of different types of skin lightening products.
The market is divided into the following segments based on geography:
Technavio Announces the Publication of its Research Report – Skin Lighteners Market in APAC 2016-2020
Technavio recognizes the following companies as the key players in the skin lighteners market in APAC: Beiersdorf, Estée Lauder, L’Oréal, P&G, Shiseido, and Unilever.
Other Prominent Vendors in the market are: AmorePacific, Amway, Aveda, Kao, Lotus Herbals, Mary Kay, Missha, Nature Republic, Oriflame, Rachel K Cosmetics, Revlon, Skin Food, and Skinvisible.
Commenting on the report, an analyst from Technavio’s team said: “Increasing demand for innovative skin lightening products will be a key trend for market growth. To enhance their presence and expand their consumer base, manufacturers are now focusing more on developing innovative skin lightening products. Dermalogica, which was established by the International Dermal Institute, offers products that help in restoring the skin luminosity and improve the skin tone. They also help in reducing the appearance of brown spots and repair uneven skin tone. These products are made of non-artificial fragrances, colors, and parabens. CÉLETEQUE DermoScience Brightening Multi-benefit BB Cream is formulated with Biobenefity, which provides brightening benefits, Biowhite, which helps reduce wrinkles and lighten dark spots, and SPF 15 for daily sunscreen protection from UVA and UVB rays.”
According to the report, increasing demand for plant extract-based skin lighteners will be a key driver for market growth. With increasing health-consciousness, consumers today have started preferring products manufactured with natural ingredients as they perceive these products safer and more effective. To address this specific demand, manufacturers are formulating products using plant extracts such as green tea extract, grape seed extract, Pycnogenol, aloe vera extract, licorice extract, marine algae extract, cinnamic acid, flavonoids, mulberry extract, coffee berry, and retinoid. For instance, Philosophy launched Brighten My Day All-Over Skin Perfecting Brightening Essence cream in 2014, formulated with daisy flower extract, algae, and licorice, which can visibly lighten dark spots and hyperpigmentation.
Further, the report states that concerns related to over-use of hydroquinone and mercury will be a challenge for the market. Hydroquinone is the most common skin lightening agent used in skin lightener products. This lightening agent is associated with causing cancer resulting in a regulatory ban or restricted usage. In recent raids at shops and supermarkets, councils seized creams containing poisonous ingredients. For instance, the Singapore Health Services Authority (HSA) seized the stock of two mercury-containing products sold in Singapore. The organization detected high levels of mercury in the samples taken from Melati UV-Whitening Vit. E Cream and Esther Bleaching Cream (A) and (B).
Beiersdorf, Estée Lauder, L’Oréal, P&G, Shiseido, Unilever, AmorePacific, Amway, Aveda, Kao, Lotus Herbals, Mary Kay, Missha, Nature Republic, Oriflame, Rachel K Cosmetics, Revlon, Skin Food, Skinvisible.