Sex Toys Market in Japan 2017-2021
About Sex Toys A sex toy refers to an external object that is used to stimulate and increase the sexual pleasure of the user to produce sexual satisfaction.
Technavio’s analysts forecast the sex toys market in Japan to grow at a CAGR of 7.72% during the period 2017-2021.
Covered in this report
The report covers the present scenario and the growth prospects of the sex toys market in Japan for 2017-2021. To calculate the market size, the report considers revenue generated from sales of vibrators, cock rings, dildos, and other sex toys through online and retail channels of distribution.
The market is divided into the following segments based on geography:
Technavio Announces the Publication of its Research Report – Sex Toys Market in Japan 2017-2021
Technavio recognizes the following companies as the key players in the sex toys market in Japan: California Exotic Novelties, TENGA and FUN FACTORY.
Other Prominent Vendors in the market are: Kanojo Toys (e-commerce), Meiki Toys.com, NIGHT LOVE STORY (NLS) and TOMAX USA.
Commenting on the report, an analyst from Technavio’s team said: “One trend in the market is growing use of vibrators for therapeutic purposes. Vaginal dryness, changes in the firmness and elasticity of vaginal muscles, and imbalance in hormonal levels that affect vaginal moisture are some of the key issues affecting aging women.”
According to the report, one driver in the market is evolving perception of sex toys. Sexuality and sexual experimentation have long been subject to social stigmas and taboos in most societies. However, the perception of sex has been changing as consumers are becoming more sexually empowered with increased awareness and a supportive environment. Various masturbation aids such as vibrators are available through retail and online channels. Atypical sexual practices such as BDSM and diverse sexualities such as homosexuality were earlier viewed as a perversion in most cultures. However, they are gaining acceptance in most cultures. This, along with increased sexual exploration has strengthened the demand in the market.
Further, the report states that one challenge in the market is social stigma and legal complications. Although the use of sex toys is becoming more acceptable, large sections of the society still view these products as a taboo. The association of adult vibrators with pornographic films has created a negative image in the minds of people about these products. The social stigma surrounding sex toys often discourages people from openly buying them. Over the last few years, the emergence of e-commerce in Japan has helped overcome this hurdle to an extent by creating the anonymity of the buyer. However, the perception of sex toys in the society largely remains the same and poses a major challenge to the growth of the sex toys market in Japan.
The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to a SWOT analysis of the key vendors. For further information on this report, please visit- https://www.technavio.com/report/japan-health-and-wellness-sex-toys-market-japan-2017-2021
California Exotic Novelties, TENGA, FUN FACTORY, Kanojo Toys (e-commerce), Meiki Toys.com, NIGHT LOVE STORY (NLS) and TOMAX USA.
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