Sex Toys Market in Japan 2017-2021

Sex Toys Market in Japan 2017-2021

About Sex Toys A sex toy refers to an external object that is used to stimulate and increase the sexual pleasure of the user to produce sexual satisfaction.

Technavio’s analysts forecast the sex toys market in Japan to grow at a CAGR of 7.72% during the period 2017-2021.

Covered in this report

The report covers the present scenario and the growth prospects of the sex toys market in Japan for 2017-2021. To calculate the market size, the report considers revenue generated from sales of vibrators, cock rings, dildos, and other sex toys through online and retail channels of distribution.

The market is divided into the following segments based on geography:

  • Americas
  • APAC
  • EMEA
Technavio's report, Sex Toys Market in Japan 2017-2021, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the market landscape and its growth prospects over the coming years. The report also includes a discussion of the key vendors operating in this market.

Key vendors
  • California Exotic Novelties
  • TENGA
  • FUN FACTORY
Other prominent vendors
  • Kanojo Toys (e-commerce)
  • Meiki Toys.com
  • NIGHT LOVE STORY (NLS)
  • TOMAX USA
Market driver
  • Evolving perception of sex toys
  • For a full, detailed list, view our report
Market challenge
  • Social stigma and legal complications
  • For a full, detailed list, view our report
Market trend
  • Rapid growth of e-commerce
  • For a full, detailed list, view our report
Key questions answered in this report
  • What will the market size be in 2021 and what will the growth rate be?
  • What are the key market trends?
  • What is driving this market?
  • What are the challenges to market growth?
  • Who are the key vendors in this market space?
  • What are the market opportunities and threats faced by the key vendors?
  • What are the strengths and weaknesses of the key vendors?


Press Release

Technavio Announces the Publication of its Research Report – Sex Toys Market in Japan 2017-2021

Technavio recognizes the following companies as the key players in the sex toys market in Japan: California Exotic Novelties, TENGA and FUN FACTORY.

Other Prominent Vendors in the market are: Kanojo Toys (e-commerce), Meiki Toys.com, NIGHT LOVE STORY (NLS) and TOMAX USA.

Commenting on the report, an analyst from Technavio’s team said: “One trend in the market is growing use of vibrators for therapeutic purposes. Vaginal dryness, changes in the firmness and elasticity of vaginal muscles, and imbalance in hormonal levels that affect vaginal moisture are some of the key issues affecting aging women.”

According to the report, one driver in the market is evolving perception of sex toys. Sexuality and sexual experimentation have long been subject to social stigmas and taboos in most societies. However, the perception of sex has been changing as consumers are becoming more sexually empowered with increased awareness and a supportive environment. Various masturbation aids such as vibrators are available through retail and online channels. Atypical sexual practices such as BDSM and diverse sexualities such as homosexuality were earlier viewed as a perversion in most cultures. However, they are gaining acceptance in most cultures. This, along with increased sexual exploration has strengthened the demand in the market.

Further, the report states that one challenge in the market is social stigma and legal complications. Although the use of sex toys is becoming more acceptable, large sections of the society still view these products as a taboo. The association of adult vibrators with pornographic films has created a negative image in the minds of people about these products. The social stigma surrounding sex toys often discourages people from openly buying them. Over the last few years, the emergence of e-commerce in Japan has helped overcome this hurdle to an extent by creating the anonymity of the buyer. However, the perception of sex toys in the society largely remains the same and poses a major challenge to the growth of the sex toys market in Japan.

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to a SWOT analysis of the key vendors. For further information on this report, please visit- https://www.technavio.com/report/japan-health-and-wellness-sex-toys-market-japan-2017-2021

Companies Mentioned

California Exotic Novelties, TENGA, FUN FACTORY, Kanojo Toys (e-commerce), Meiki Toys.com, NIGHT LOVE STORY (NLS) and TOMAX USA.

PART 01: Executive summary
PART 02: Scope of the report
PART 03: Research Methodology
PART 04: Introduction
Key market highlights
PART 05: Market landscape
Market overview
Market size and forecast
Five forces analysis
PART 06: Market segmentation by distribution channel
Market overview
Sex toys market in Japan by online stores
Sex toys market in Japan by retail outlets and specialty stores
PART 07: Market segmentation by product type
Market overview
Dildos market in Japan
Vibrators market in Japan
Cock rings market in Japan
Other sex toys market in Japan
PART 08: Decision framework
PART 09: Drivers and challenges
Market drivers
Impact of drivers on key customer segments
Market challenges
Impact of challenges on key customer segments
PART 10: Market trends
Growing use of vibrators for therapeutic purposes
Rapid growth of e-commerce
Shift in product design and marketing
Changes in packaging
PART 11: Vendor landscape
Competitive scenario
PART 12: Key vendor analysis
California Exotic Novelties
TENGA
FUN FACTORY
Other prominent vendors
PART 13: Appendix
List of abbreviations
List of Exhibits
Exhibit 01: Key market growth factors
Exhibit 02: Online channels for sex toys: Growth drivers
Exhibit 03: Impact of various factors in sex toys market in Japan
Exhibit 04: Supply chain
Exhibit 05: Sex toys market in Japan 2016-2021 ($ millions)
Exhibit 06: Opportunity analysis of sex toys market in Japan
Exhibit 07: Five forces analysis
Exhibit 08: Sex toys market in Japan by distribution channel 2016 and 2021
Exhibit 09: Sex toys market in Japan by online stores 2016-2021 ($ millions)
Exhibit 10: Internet penetration by region 2016 (%)
Exhibit 11: Sex toys market in Japan by retail outlets and specialty stores 2016-2021 ($ millions)
Exhibit 12: Sex toys market in Japan by product type 2016 and 2021
Exhibit 13: Dildos market in Japan 2016-2021 ($ millions)
Exhibit 14: Vibrators market in Japan 2016-2021 ($ millions)
Exhibit 15: Types of vibrators
Exhibit 16: Cock rings market in Japan 2016-2021 ($ millions)
Exhibit 17: Other sex toys market in Japan 2016-2021 ($ millions)
Exhibit 18: Innovations in sex toys in Japan
Exhibit 19: Impact of drivers
Exhibit 20: Impact of challenges
Exhibit 21: E-commerce industry: Revenue growth rate 2008-2015
Exhibit 22: California Exotic Novelties: Product offerings
Exhibit 23: California Exotic Novelties: Key takeaways
Exhibit 24: TENGA: Product portfolio
Exhibit 25: TENGA: Key takeaways
Exhibit 26: FUN FACTORY: Product offerings
Exhibit 27: FUN FACTORY: Key takeaways

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