Sex Toys Market in Europe 2021-2025

Sex Toys Market In Europe 2021-2025

Technavio has been monitoring the sex toys market in Europe and it is poised to grow by $ 2.56 bn during 2021-2025 progressing at a CAGR of 6% during the forecast period. Our reports on sex toys market in Europe provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors.

The report offers an up-to-date analysis regarding the current Europe market scenario, latest trends and drivers, and the overall market environment. The market is driven by the rising popularity of sex toys, expansion of online distribution landscape, and increasing cases of ED. In addition, rising popularity of sex toys is anticipated to boost the growth of the market as well.

The sex toys market in Europe market analysis includes product segment and geographical landscapes.

Technavio's sex toys market in Europe is segmented as below:

By Product

  • Adult vibrators
  • Dildos
  • Erection rings
  • Others
By Distribution Channel
  • Offline
  • Online
This study identifies the rising awareness of health benefits of sex toys as one of the prime reasons driving the sex toys market in Europe growth during the next few years. Also, development of advanced sex toys and growth in the number of trade shows for sex toys will lead to sizable demand in the market.

Technavio presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters. Our report on sex toys market in Europe covers the following areas:
  • Sex toys market in Europe sizing
  • Sex toys market in Europe forecast
  • Sex toys market in Europe industry analysis
Technavio's robust vendor analysis is designed to help clients improve their market position, and in line with this, this report provides a detailed analysis of several leading sex toys market in Europe vendors that include BMS Enterprises, Church & Dwight Co. Inc., Doc Johnson Enterprises, LELOi AB, LifeStyles Healthcare Pte Ltd., Luvu Brands Inc., Reckitt Benckiser Group Plc, Rocks Off Ltd., TENGA Co. Ltd., and WOW Tech International GmbH. Also, the sex toys market in Europe analysis report includes information on upcoming trends and challenges that will influence market growth. This is to help companies strategize and leverage on all forthcoming growth opportunities.

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to an analysis of the key vendors.

Technavio presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters such as profit, pricing, competition, and promotions. It presents various market facets by identifying the key industry influencers. The data presented is comprehensive, reliable, and a result of extensive research - both primary and secondary. Technavio's market research reports provide a complete competitive landscape and an in-depth vendor selection methodology and analysis using qualitative and quantitative research to forecast an accurate market growth.


  • Executive Summary
  • Market Landscape
    • Market ecosystem
      • Table Parent market
      • Table Market characteristics
    • Value chain analysis
      • Table Value chain: Personal products
      • Inputs
      • Inbound logistics
      • Operations
      • Outbound logistics
      • Marketing and sales
  • Market Sizing
    • Market definition
      • Table Offerings of vendors included in the market definition
    • Market segment analysis
      • Table Market segments
    • Market size 2020
    • Market outlook: Forecast for 2020 - 2025
      • Table Europe - Market size and forecast 2020 - 2025 ($ million)
      • Table European market: Year-over-year growth 2020 - 2025 (%)
  • Five Forces Analysis
    • Five Forces Summary
      • Table Five forces analysis 2020 & 2025
    • Bargaining power of buyers
      • Table Bargaining power of buyers
    • Bargaining power of suppliers
      • Table Bargaining power of suppliers
    • Threat of new entrants
      • Table Threat of new entrants
    • Threat of substitutes
      • Table Threat of substitutes
    • Threat of rivalry
      • Table Threat of rivalry
    • Market condition
      • Table Market condition - Five forces 2020
  • Market Segmentation by Product
    • Market segments
      • Table Product - Market share 2020-2025 (%)
    • Comparison by Product
      • Table Comparison by Product
    • Adult vibrators - Market size and forecast 2020- 2025
      • Table Adult vibrators - Market size and forecast 2020-2025 ($ million)
      • Table Adult vibrators - Year-over-year growth 2020-2025 (%)
    • Dildos - Market size and forecast 2020-2025
      • Table Dildos - Market size and forecast 2020-2025 ($ million)
      • Table Dildos - Year-over-year growth 2020-2025 (%)
    • Erection rings - Market size and forecast 2020- 2025
      • Table Erection rings - Market size and forecast 2020-2025 ($ million)
      • Table Erection rings - Year-over-year growth 2020-2025 (%)
    • Others - Market size and forecast 2020-2025
      • Table Others - Market size and forecast 2020-2025 ($ million)
      • Table Others - Year-over-year growth 2020-2025 (%)
    • COVID-19 impact and recovery for product segment
    • Market opportunity by Product
      • Table Market opportunity by Product
  • Market Segmentation by Distribution channel
    • Market segments
      • Table Distribution channel - Market share 2020-2025 (%)
    • Comparison by Distribution channel
      • Table Comparison by Distribution channel
    • Offline - Market size and forecast 2020-2025
      • Table Offline - Market size and forecast 2020-2025 ($ million)
      • Table Offline - Year-over-year growth 2020-2025 (%)
    • Online - Market size and forecast 2020-2025
      • Table Online - Market size and forecast 2020-2025 ($ million)
      • Table Online - Year-over-year growth 2020-2025 (%)
    • Market opportunity by Distribution channel
      • Table Market opportunity by Distribution channel
  • Customer landscape
    • Table Customer landscape
  • Drivers, Challenges, and Trends
    • Volume drivers – Demand led growth
      • Rising popularity of sex toys
        • Table Top European countries in mobile data usage per mobile broadband subscription
      • Expansion of online distribution landscape
      • Increasing cases of ED
    • Market challenges
      • Risks associated with sex toys
      • Social perceptions related to sex toys and stringent regulatory framework
      • Availability of counterfeit sex toys
        • Table Impact of drivers and challenges
    • Market trends
      • Rising awareness of health benefits of sex toys
      • Development of advanced sex toys
      • Growth in the number of trade shows for sex toys
  • Vendor Landscape
    • Overview
    • Vendor landscape
      • Table Vendor landscape
    • Landscape disruption
      • Table Landscape disruption
      • Table Industry risks
  • Vendor Analysis
    • Vendors covered
      • Table Vendors covered
    • Market positioning of vendors
      • Table Market positioning of vendors
    • BMS Enterprises
      • Table BMS Enterprises – Overview
      • Table BMS Enterprises - Product and service
      • Table BMS Enterprises - Key offerings
    • Church & Dwight Co. Inc.
      • Table Church & Dwight Co. Inc. – Overview
      • Table Church & Dwight Co. Inc. - Business segments
      • Table Church & Dwight Co. Inc. - Key offerings
      • Table Church & Dwight Co. Inc. - Segment focus
    • Doc Johnson Enterprises
      • Table Doc Johnson Enterprises – Overview
      • Table Doc Johnson Enterprises - Product and service
      • Table Doc Johnson Enterprises - Key offerings
    • LELOi AB
      • Table LELOi AB – Overview
      • Table LELOi AB - Product and service
      • Table LELOi AB - Key offerings
    • LifeStyles Healthcare Pte Ltd.
      • Table LifeStyles Healthcare Pte Ltd. – Overview
      • Table LifeStyles Healthcare Pte Ltd. - Product and service
      • Table LifeStyles Healthcare Pte Ltd. - Key offerings
    • Luvu Brands Inc.
      • Table Luvu Brands Inc. – Overview
      • Table Luvu Brands Inc. - Business segments
      • Table Luvu Brands Inc. - Key offerings
      • Table Luvu Brands Inc. - Segment focus
    • Reckitt Benckiser Group Plc
      • Table Reckitt Benckiser Group Plc – Overview
      • Table Reckitt Benckiser Group Plc - Business segments
      • Table Reckitt Benckiser Group Plc - Key offerings
      • Table Reckitt Benckiser Group Plc - Segment focus
    • Rocks Off Ltd.
      • Table Rocks Off Ltd. – Overview
      • Table Rocks Off Ltd. - Product and service
      • Table Rocks Off Ltd. - Key offerings
    • TENGA Co. Ltd.
      • Table TENGA Co. Ltd. – Overview
      • Table TENGA Co. Ltd. - Business segments
      • Table TENGA Co. Ltd. - Key offerings
    • WOW Tech International GmbH
      • Table WOW Tech International GmbH – Overview
      • Table WOW Tech International GmbH - Product and service
      • Table WOW Tech International GmbH - Key offerings
  • Appendix
    • Scope of the report
      • Market definition
      • Objectives
      • Notes and caveats
    • Currency conversion rates for US$
      • Table Currency conversion rates for US$
    • Research methodology
      • Table Research Methodology
      • Table Validation techniques employed for market sizing
      • Table Information sources
    • List of abbreviations
      • Table List of abbreviations

Download our eBook: How to Succeed Using Market Research

Learn how to effectively navigate the market research process to help guide your organization on the journey to success.

Download eBook
Cookie Settings