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Sex Toys Market in APAC 2016-2020

About Sex Toys

A sex toy is used to massage the body and stimulate or trigger the nerves to create a pleasurable feeling and augment sexual experience resulting in orgasm. Some of these sex toys include vibrators, rubber penises, sex dolls, sex furniture, and cock rings.

Technavio’s analysts forecast the sex toys market in APAC to grow at a CAGR of 7.13% during the period 2016-2020.

Covered in this report

The report covers the present scenario and the growth prospects of the sex toys market in APAC for 2016-2020. To calculate the market size, the report considers the revenue generated from retail sales of sex toys such as vibrators, rubber penises, vibrating cock rings, and others through online and retail channels of distribution. Technavio's report, Sex Toys Market in APAC 2016-2020, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the market landscape and its growth prospects over the coming years. The report also includes a discussion of the key vendors operating in this market.

Key vendors

  • Ansell
  • BMS Factory
  • Church & Dwight
  • Doc Johnson
  • LELO
Other prominent vendors
  • Adam & Eve
  • Ann Summers
  • Aneros
  • Bad Dragon
  • Beate Uhse
  • Crave
  • Diamond Products
  • Durex (Reckitt Benckiser)
  • Eve Garden
  • Fun Factory
  • Happy Valley
  • Holistic Wisdom
  • Je Joue
  • Jimmyjane (acquired by Diamond Products)
  • Jopen
  • Lovehoney
  • Love Life Products
  • Minna Life
  • Tantus
  • Tenga
  • The Pleasure Chest (Crystal Delights)
  • OhMiBod
  • Orient Industry
  • Vibratex
  • Vixen Creations
Market driver
  • Paradigm shift in the perception of sex toys.
  • For a full, detailed list, view our report
Market challenge
  • Limitation from e-commerce software and platforms.
  • For a full, detailed list, view our report
Market trend
  • Gaining popularity of vibrators for therapeutic purpose.
  • For a full, detailed list, view our report
Key questions answered in this report
  • What will the market size be in 2020 and what will the growth rate be?
  • What are the key market trends?
  • What is driving this market?
  • What are the challenges to market growth?
  • Who are the key vendors in this market space?
  • What are the market opportunities and threats faced by the key vendors?
  • What are the strengths and weaknesses of the key vendors?


Press Release

Technavio Announces the Publication of its Research Report – Sex Toys Market in APAC 2016-2020

Technavio recognizes the following companies as the key players in the sex toys market in APAC: Ansell, BMS Factory, Church & Dwight, Doc Johnson, and LELO.

Other prominent vendors in the market are: Adam & Eve, Ann Summers, Aneros, Bad Dragon, Beate Uhse, Crave, Diamond Products, Durex (Reckitt Benckiser), Eve Garden, Fun Factory, Happy Valley, Holistic Wisdom, Je Joue, Jimmyjane, Jopen, Lovehoney, Love Life Products, Minna Life, Tantus, Tenga, The Pleasure Chest, OhMiBod, Orient Industry, Vibratex, and Vixen Creations.

Commenting on the report, an analyst from Technavio’s team said: “One of latest trends in the market is emergence of 3D printing in sex toys. The advent of 3D printing technology has enabled the industry to offer inimitable personalization capacities, which can be a key influencer for sex toys consumption. The rapid development in 3D printing has also enabled users to 3D print at home. However, a major problem in creating homemade 3D printed sex toys is that they require some preparation to make it safe for use. Also, the developments in 3D printing have enabled a few specialized online websites to allow users to create custom sex toys such as vibrators and dildos online, then download or stream the 3D file to print it at home using a desktop 3D printer. Further, the technology has also made it possible to design and procure online a 3D printed vibrator, which will be 3D printed by the sex toy vendor and shipped to the customer with anonymity. 3D printing is expected to act as a disruptive technology in the market providing the option of customization of sex toys for buyers that will ultimately lead to high satisfaction rates in the coming years.”

According to the report, one of the primary drivers in the market is paradigm shift in the perception of sex toys. Sexual experiences are stigmatized in most conventional societies, especially in the APAC countries such as India and China. However, this has been changing as consumers are becoming more sexually empowered with increased awareness and supportive environments. The development of the BDSM concept and the acceptance of homosexuality, which was earlier viewed negatively by people from most cultures within APAC, are also leading to increased exploration and have strengthened demand in the market.

Further, the report states that one major challenge in the market is taboo in culture and national laws. The use of sex toys, such as vibrators, is becoming more acceptable. However, a good portion of the society in APAC countries still view these products as taboo because they are still stereotyped as vulgar. In the 1920s, adult vibrators began to feature in pornography, creating a social stigma in the minds of people about the use of the product. The perception held by society often discourages people from openly buying these products. Some countries in the region have laws prohibiting the sale of sex toys due to the obscene nature of the product. In the law few years, the emergence of e-commerce helped overcome this hurdle to a large extent by creating anonymity of the buyer. However, the perception of the society largely remains the same and poses a major challenge to the growth of the sex toys market in APAC.

Companies Mentioned

Ansell, BMS Factory, Church & Dwight, Doc Johnson, LELO, Adam & Eve, Ann Summers, Aneros, Bad Dragon, Beate Uhse, Crave, Diamond Products, Durex (Reckitt Benckiser), Eve Garden, Fun Factory, Happy Valley, Holistic Wisdom, Je Joue, Jimmyjane, Jopen, Lovehoney, Love Life Products, Minna Life, Tantus, Tenga, The Pleasure Chest, OhMiBod, Orient Industry, Vibratex, Vixen Creations.

  • Executive summary
    • Highlights
  • Scope of the report
    • Market overview
      • Table Sex toys market segmentation (APAC): Overview
    • Top-vendor offerings
      • Table Product offerings
  • Market research methodology
  • Introduction
    • Table Key market growth factors
    • Table Opportunity analysis of sex toys market in APAC emerging and developed countries
    • Evaluation of buying behavior of consumers in APAC
      • Table Stakeholder chart for sex toys market in APAC
    • Country-wise scenario and insights
    • Market landscape
      • Table Sex toys market in contrast with sexual wellness market in APAC
      • Table Impact of various factors in sex toys market in APAC
      • Table Supply chain
    • Market size and forecast
      • Table Sex toys in APAC 2015-2020 ($ billions)
      • Table Key pointers for new vendors
  • Five forces analysis
  • Segmentation by distribution channel
    • Market overview
      • Table Sex toys market in APAC by distribution channel 2015 and 2020
      • Table Sex toys market in APAC by share 2015-2020 (%)
      • Table Opportunity analysis of sex toys market in APAC
      • Table Online retail in sex toys market in APAC 2015-2020 ($ billions)
      • Table Retail outlets and specialty stores in sex toys market in APAC 2015-2020 ($ billions)
  • Segmentation by product type
    • Market overview
      • Table Sex toys market in APAC by product type 2015 and 2020
      • Table Sex toys market in APAC 2015-2020
      • Table Vibrators market in APAC 2015-2020 ($ billions)
      • Table Types of vibrators
      • Table Cock rings in sex toys market in APAC ($ billions)
      • Table Rubber penises in sex toys market in APAC 2015-2020 ($ billions)
      • Table Others in sex toys market in APAC ($ billions)
  • Market drivers
    • Table Key factors influencing buyers
    • Table New innovations related to sex toys in APAC
    • Table Global urban population (%)
  • Impact of drivers
  • Market challenges
    • Table Legal issues in countries
  • Impact of drivers and challenges
    • Table Impact of drivers and challenges
  • Market trends
    • Table Growth of e-commerce industry 2008-2015
  • Buying criteria
    • Table Buying criteria for individual users
  • Vendor landscape
    • Competitive scenario
    • Ansell
      • Table Ansell: Key takeaways
    • BMS Factory
      • Table BMS Factory: Key takeaways
    • Church & Dwight
      • Table Church & Dwight: Key takeaways
    • Doc Johnson
      • Table Doc Johnson: Key takeaways
    • LELO
      • Table LELO: Key takeaways
    • Other prominent vendors
  • Appendix
    • List of abbreviations
  • Explore Technavio

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