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Rice Noodles Market in APAC 2017-2021

Rice Noodles Market in APAC 2017-2021

About Rice Noodles

Rice noodles are manufactured using rice and are typically popular in Eastern and Southeast Asian cuisines due to their texture, which is slightly springy and chewy. They have a delicate flavor that goes well with all kinds of sauces and seasonings. This variety of noodles is available in fresh, dried, or frozen forms, as well as in different shapes and thickness. The global noodles market is currently growing at a steady rate owing to factors like increasing demand for regional and ethnic flavors in noodles, increasing the popularity of Asian cuisines across the globe, growth in the organized retail sector, and others.

Technavio’s analysts forecast the rice noodles market in APAC to grow at a CAGR of 5.11% during the period 2017-2021.

Covered in this report

The report covers the present scenario and the growth prospects of the rice noodles market in APAC for 2017-2021. The report presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources.

The market is divided into the following segments based on geography:

  • China
  • India
  • Indonesia
  • Thailand
  • Vietnam
Technavio's report, Rice Noodles Market in APAC 2017-2021, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the market landscape and its growth prospects over the coming years. The report also includes a discussion of the key vendors operating in this market.

Key vendors
  • Leong Guan Food Manufacturer
  • NISSIN FOODS
  • President Rice Products
  • THAITAN FOODS INTERNATIONAL
  • THAI PRESERVED FOOD FACTORY
Other prominent vendors
  • ACECOOK VIETNAM
  • BICH CHI FOOD JOINT STOCK COMPANY
  • J.D. Food Products (Kin Dee)
  • MTR Foods
  • NONGSHIM
  • Penang Ah Lai White Curry Noodle
  • PT INDOFOOD SUKSES MAKMUR
  • Roland Foods
  • SA GIANG
  • The Kraft Heinz Company
  • Trident
  • VIFON (VIETNAM FOOD INDUSTRIES JOINT STOCK COMPANY)
  • Win Chance Foods (Thasia)
  • Ying Yong Food Products
Market driver
  • Increasing demand for gluten-free products in APAC
  • For a full, detailed list, view our report
Market challenge
  • Increasing launches of other varieties of noodles in APAC
  • For a full, detailed list, view our report
Market trend
  • Variety of flavors available in rice noodles
  • For a full, detailed list, view our report
Key questions answered in this report
  • What will the market size be in 2021 and what will the growth rate be?
  • What are the key market trends?
  • What is driving this market?
  • What are the challenges to market growth?
  • Who are the key vendors in this market space?


Press Release

Technavio Announces the Publication of its Research Report – Rice Noodles Market in APAC 2017-2021

Technavio recognizes the following companies as the key players in the rice noodles market in APAC: Leong Guan Food Manufacturer, NISSIN FOODS, President Rice Products, THAITAN FOODS INTERNATIONAL, and THAI PRESERVED FOOD FACTORY.

Other Prominent Vendors in the market are: ACECOOK VIETNAM, BICH CHI FOOD JOINT STOCK COMPANY, J.D. Food Products (Kin Dee), MTR Foods, NONGSHIM, Penang Ah Lai White Curry Noodle, PT INDOFOOD SUKSES MAKMUR, Roland Foods, SA GIANG, The Kraft Heinz Company, Trident, VIFON (VIETNAM FOOD INDUSTRIES JOINT STOCK COMPANY), Win Chance Foods (Thasia), and Ying Yong Food Products.

Commenting on the report, an analyst from Technavio’s team said: “One trend in the market is variety of flavors available in rice noodles. As taste is an important parameter for consumers to judge a brand, players are increasingly concentrating on possibilities to enhance the flavor of their product offerings. The variety of flavors in noodles is gradually becoming popular among consumers, and currently, many players are offering rice noodles with varied flavors.”

According to the report, one driver in the market is increasing demand for gluten-free products in APAC. The gluten-free food market is gradually increasing in APAC countries such as China and Australia owing to the increase in the number of health-conscious people and the rise in awareness about celiac diseases. There is no medication available currently to treat this disease, and the only way to avoid it is to switch to a gluten-free diet. Likewise, other factors such as the increase in the number of digestive health problems, weight management issues, and increasing requirement for nutritious food are propelling the demand for gluten-free food items.

Further, the report states that one challenge in the market is increasing launches of other varieties of noodles in APAC. The rice noodles market in APAC is increasingly facing challenges due to the large number of launches of other noodle varieties within the region. For instance, in 2017, Nestlé India launched MAGGI Masalas of India Noodles range with flavors like Amritsari Achari Masala Noodles, Mumbaiya Chatak Masala, Super Chennai Masala Noodles, and Bengali Jhaal Masala Noodles. In 2016, the company launched a new sub-brand of Maggi instant noodles, called Maggi Hot Heads, in four new flavors like peri, barbeque pepper, chili chicken, and green chili.

Companies Mentioned

Leong Guan Food Manufacturer, NISSIN FOODS, President Rice Products, THAITAN FOODS INTERNATIONAL, THAI PRESERVED FOOD FACTORY, ACECOOK VIETNAM, BICH CHI FOOD JOINT STOCK COMPANY, J.D. Food Products (Kin Dee), MTR Foods, NONGSHIM, Penang Ah Lai White Curry Noodle, PT INDOFOOD SUKSES MAKMUR, Roland Foods, SA GIANG, The Kraft Heinz Company, Trident, VIFON (VIETNAM FOOD INDUSTRIES JOINT STOCK COMPANY), Win Chance Foods (Thasia), and Ying Yong Food Products.

  • Executive summary
  • Scope of the report
  • Research methodology
  • Introduction
    • Market overview
      • Table Rice noodles market in APAC in global noodles market 2016
      • Table Conventional rice noodles manufacturing process
  • Market Landscape
    • Table Global noodles market in 2016 ($ billions)
    • Market characteristics
      • Table Market characteristics
    • Market segmentation analysis
      • Table Market segments
  • Market sizing
    • Market definition
      • Table Market definition: Inclusions and exclusions checklist
    • Market size and forecast
      • Table Attributes that consumers in APAC focus on while selecting rice noodles 2016
      • Table Rice noodles market in APAC 2016-2021 ($ millions)
      • Table Rice noodles market in APAC 2016-2021 - Year-over-year growth 2017-2021 (%)
  • Five forces analysis
    • Table Five forces analysis
  • Market segmentation by product type
    • Rice noodles market in APAC by product type
      • Table Product type - Market share 2016-2021 (%)
    • Comparison by product type
      • Table Comparison by product type
    • Rice vermicelli market in APAC
      • Table Rice vermicelli market in APAC 2016-2021 ($ millions)
      • Table Rice vermicelli market in APAC - Year-over-year growth 2017-2021 (%)
    • Rice stick and other rice noodles varieties market in APAC
      • Table Rice stick and other rice noodles varieties market in APAC 2016-2021 ($ millions)
      • Table Rice stick and other rice noodles varieties market in APAC - Year-over-year growth 2017-2021 (%)
    • Market opportunity by product type
      • Table Market opportunity by product type
  • Market segmentation by end-user
    • Rice noodles market in APAC by end-user
      • Table End user - Market share 2016-2021 (%)
    • Comparison by end-users
      • Table Comparison by end-users type
    • Rice noodles market in APAC for retail end-user
      • Table Retail distribution channel for rice noodles in 2016 (%)
      • Table Analysis of different retail formats for rice noodles based on key parameters
      • Table Rice noodles market in APAC for retail end-user 2016-2021 ($ millions)
      • Table Rice noodles market in APAC for retail end-user - Year-over-year growth 2017-2021 (%)
    • Rice noodles market in APAC for foodservice enduser
      • Table Rice noodles market in APAC for foodservice end-user 2016-2021 ($ millions)
      • Table Rice noodles market in APAC for foodservice end-user - Year-over-year growth 2017- 2021 (%)
    • Market opportunity by end-user
      • Table Market opportunity by end-user
  • Regional landscape
    • Key leading countries
      • Table Key leading countries
    • China
      • Table Rice noodles market in China 2016-2021 ($ millions)
    • Vietnam
      • Table Rice noodles market in Vietnam 2016-2021 ($ millions)
    • Thailand
      • Table Rice noodles market in Thailand 2016-2021 ($ millions)
    • Japan
      • Table Rice noodles market in Japan 2016-2021 ($ millions)
    • Indonesia
      • Table Rice noodles market in Indonesia 2016-2021 ($ millions)
    • India
      • Table Rice noodles market in India 2016-2021 ($ millions)
  • Decision framework
  • Drivers and challenges
    • Market drivers
      • Table Popular cuisines where rice noodles is commonly used
      • Table Other prominent reasons behind preference for instant cup noodles
    • Market challenges
      • Table Country-wise natural disasters by type in 2015
  • Market trends
    • Variety of flavors available in rice noodles
    • Growing trend for certifying rice noodles among players
    • New product launches
  • Vendor landscape
    • Competitive scenario
      • Table Strategies adopted by players
    • Competitive assessment
      • Table Competitive assessment
  • Vendor analysis
    • Leong Guan Food Manufacturer
      • Table Leong Guan Food Manufacturer: Product portfolio
    • NISSIN FOODS
      • Table Leong Guan Food Manufacturer: Product portfolio
    • President Rice Products
      • Table President Rice Products: Product portfolio
      • Table President Rice Products: Recent developments
    • THAI PRESERVED FOOD FACTORY
      • Table THAI PRESERVED FOOD FACTORY: Product portfolio
    • THAITAN FOODS INTERNATIONAL
      • Table THAITAN FOODS INTERNATIONAL: Product portfolio
    • Other prominent vendors
  • Appendix
    • List of abbreviations
  • Explore Technavio

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