Retail Market in Indonesia 2019-2023

Retail Market in Indonesia 2019-2023

Retail Market in Indonesia: About this market

Retailing involves business entities selling products and services to individual consumers. Technavio’s Retail Market in Indonesia analysis considers sales from retail formats including convenience store, department store, drugstores and pharmacies, supermarkets and hypermarkets, and online retailers. Our analysis also considers sales generated from food and beverages, electrical and electronics, apparel and footwear, home improvement and household products, and others. In 2018, the convenience store segment had a significant market share, and this trend is expected to continue over the forecast period. Factors such as the availability of convenience stores at gas or petrol stations enabling consumers to purchase goods during emergency will play a significant role in the convenience store segment to maintain its market position. Also, our retail market in Indonesia report looks at factors such as economic growth factors, expansion of retail landscape, and rise in tourism. However, underdeveloped infrastructure, increasing number of counterfeit products, and government regulations may hamper the growth of the retail in Indonesia industry over the forecast period.

Retail Market in Indonesia: Overview

Expansion of retail landscape

Vendors and customers are increasingly inclining towards organized retailing due to the availability of all the necessary items under one roof. This is encouraging retail companies to invest in the retail space of Indonesia and expand their stores to new areas. Most of the unorganized retail outlets will be replaced with big retail hypermarkets, supermarkets, and other retail chains during the forecast period. This expansion of the retail landscape will lead to the expansion of the retail market in Indonesia at a CAGR of almost 6% during the forecast period.

Growth in e-commerce

Major retailers are launching mobile websites and applications to offer their products online and provide a convenient shopping experience to their customers. In addition, online shopping and smartphone penetration are driving the growth of m-commerce. This will support the retail market trends in Indonesia and have a positive impact on the overall market growth.

For the detailed list of factors that will drive the retail market in Indonesia during the forecast period 2019-2023, click here.

Competitive Landscape

With the presence of several major players, the retail market in Indonesia is fragmented. Technavio’s robust vendor analysis is designed to help clients improve their market position, and in line with this, this report provides a detailed analysis of several leading retail manufacturers in Indonesia, that include PT Circleka Indonesia Utama, PT Hero Supermarket Tbk, PT Indomarco Prismatama, PT Multipolar Tbk, and PT Sumber Alfaria Trijaya Tbk.

Also, the retail market in Indonesia analysis report includes information on upcoming trends and challenges that will influence market growth. This is to help companies strategize and leverage on all forthcoming growth opportunities.


  • Executive summary
  • Scope of the report
    • Preface
    • Currency conversion rates for US$
  • Market landscape
    • Market ecosystem
      • Table Global consumer staples market
      • Table Segments of global consumer staples market
    • Market characteristics
      • Table Market characteristics
    • Market segmentation analysis
      • Table Market segments
  • Market sizing
    • Market definition
      • Table Market definition - Inclusions and exclusions checklist
    • Market sizing 2018
      • Table Market size 2018
    • Market size and forecast 2018-2023
      • Table Country market: Size and forecast 2018-2023 ($ billions)
      • Table Country market: Year-over-year growth 2019-2023 (%)
  • Five forces analysis
    • Table Five forces analysis 2018
    • Table Five forces analysis 2023
    • Bargaining power of buyers
      • Table Bargaining power of buyers
    • Bargaining power of suppliers
      • Table Bargaining power of suppliers
    • Threat of new entrants
      • Table Threat of new entrants
    • Threat of substitutes
      • Table Threat of substitutes
    • Threat of rivalry
      • Table Threat of rivalry
    • Market condition
      • Table Market condition - Five forces 2018
  • Market segmentation by product
    • Table Product - Market share 2018-2023 (%)
    • Comparison by product
      • Table Comparison by product
    • Food and beverages - Market size and forecast 2018-2023
      • Table Food and beverages - Market size and forecast 2018-2023 ($ billions)
      • Table Food and beverages - Year-over-year growth 2019-2023 (%)
    • Electrical and electronics - Market size and forecast 2018- 2023
      • Table Electrical and electronics - Market size and forecast 2018-2023 ($ billions)
      • Table Electrical and electronics - Year-over-year growth 2019-2023 (%)
    • Apparel and footwear - Market size and forecast 2018-2023
      • Table Apparel and footwear - Market size and forecast 2018-2023 ($ billions)
      • Table Apparel and footwear - Year-over-year growth 2019-2023 (%)
    • Home improvement and household products - Market size and forecast 2018-2023
      • Table Home improvement and household products - Market size and forecast 2018-2023 ($ billions)
      • Table Home improvement and household products - Year-over-year growth 2019-2023 (%)
    • Others - Market size and forecast 2018-2023
      • Table Others - Market size and forecast 2018-2023 ($ billions)
      • Table Others - Year-over-year growth 2019-2023 (%)
    • Market opportunity by product
      • Table Market opportunity by product
  • Customer landscape
    • Table Customer landscape
  • Market segmentation by distribution channel
  • Market segmentation by retail format
    • Table Retail format - Market share 2018-2023 (%)
    • Comparison by retail format
      • Table Comparison by retail format
    • Convenience stores - Market size and forecast 2018-2023
      • Table Convenience stores - Market size and forecast 2018-2023 ($ billions)
      • Table Convenience stores - Year-over-year growth 2019-2023 (%)
    • Department stores - Market size and forecast 2018-2023
      • Table Department stores - Market size and forecast 2018-2023 ($ billions)
      • Table Department stores - Year-over-year growth 2019-2023 (%)
    • Drugstores and pharmacies - Market size and forecast 2018- 2023
      • Table Drugstores and pharmacies - Market size and forecast 2018-2023 ($ billions)
      • Table Drugstores and pharmacies - Year-over-year growth 2019-2023 (%)
    • Supermarkets and hypermarkets - Market size and forecast 2018-2023
      • Table Supermarkets and hypermarkets - Market size and forecast 2018-2023 ($ billions)
      • Table Supermarkets and hypermarkets - Year-over-year growth 2019-2023 (%)
    • Online retailers - Market size and forecast 2018-2023
      • Table Online retailers - Market size and forecast 2018-2023 ($ billions)
      • Table Online retailers - Year-over-year growth 2019-2023 (%)
    • Market opportunity by retail format
      • Table Market opportunity by retail format
  • Decision framework
  • Drivers and challenges
    • Market drivers
      • Table Economic indicators in Indonesia (2014-2017)
    • Market challenges
      • Table Impact of drivers and challenges
  • Market Trends
    • Growing preference for local brands
    • Growth in e-commerce
    • Rising market activities by retailers
  • Vendor landscape
    • Overview
      • Table Vendor landscape
    • Landscape disruption
      • Table Landscape disruption
    • Competitive scenario
  • Vendor analysis
    • Vendors covered
      • Table Vendors covered
    • Vendor classification
      • Table Vendor classification
    • Market positioning of vendors
      • Table Market positioning of vendors
    • PT Circleka Indonesia Utama
      • Table PT Circleka Indonesia Utama - Vendor overview
      • Table PT Circleka Indonesia Utama - Product segments
      • Table PT Circleka Indonesia Utama - Key offerings
    • PT Hero Supermarket Tbk
      • Table PT Hero Supermarket Tbk - Vendor overview
      • Table PT Hero Supermarket Tbk - Business segments
      • Table PT Hero Supermarket Tbk - Segment focus
      • Table PT Hero Supermarket Tbk - Key offerings
    • PT Indomarco Prismatama
      • Table PT Indomarco Prismatama - Vendor overview
      • Table PT Indomarco Prismatama - Product segments
      • Table PT Indomarco Prismatama - Key offerings
    • PT Multipolar Tbk
      • Table PT Multipolar Tbk - Vendor overview
      • Table PT Multipolar Tbk - Business segments
      • Table PT Multipolar Tbk - Geographic focus
      • Table PT Multipolar Tbk - Segment focus
      • Table PT Sumber Alfaria Trijaya Tbk - Product segments
      • Table PT Multipolar Tbk - Key offerings
    • PT Sumber Alfaria Trijaya Tbk
      • Table PT Sumber Alfaria Trijaya Tbk - Vendor overview
      • Table PT Sumber Alfaria Trijaya Tbk - Product segments
      • Table PT Sumber Alfaria Trijaya Tbk - Key offerings
  • Appendix
    • Research methodology
      • Table Validation techniques employed for market sizing
    • List of abbreviations
    • Definition of market positioning of vendors
      • Table Definition of market positioning of vendors
  • Explore Technavio

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