About the Professional Development Market in the US
The professional development market has evolved over the years to include a wide portfolio of services and products, which aim at improving the quality of educators. Professional development programs and courses range from short courses to multiyear advanced programs offered through offline as well as online modes. Earlier, professional development of educators was primarily through state and district funded courses. However, the market has evolved and key vendors in the market are capitalizing on the advances in technology to incorporate online and virtual courses. This is to cater to educators, who cannot pursue conventional professional development courses owing to time constraints.
Technavio’s analysts forecast the Professional Development Market in the US to grow at a CAGR of 4.45% during the period 2016-2020.
Covered in this report
The report covers the present scenario and the growth prospects of the Professional Development Market in the US for 2016-2020. To calculate the market size, the report considers the revenue generated from the sales of products and services that cater to educators in the professional development market in the US.
Technavio's report, Professional Development Market in the US 2016-2020, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the market landscape and its growth prospects over the coming years. The report also includes a discussion of the key vendors operating in this market.
Technavio Announces the Publication of its Research Report – Professional Development Market in the US 2016-2020
Technavio recognizes the following companies as the key players in the professional development market in the US: Edmodo, McGraw-Hill Education, Pearson Education, and Scholastic.
Other Prominent Vendors in the market are: Cambridge English Teacher, CAST Professional Learning, Digital Learning Tree, Discovery Education, Houghton Mifflin Harcourt, Kagan Publishing and Professional Development, Learners Edge, and Lynda.com
Commenting on the report, an analyst from Technavio’s team said: “An emerging trend which is expected to boost market growth tremendously is mobile learning. Professional development is a necessary tool for both up-skilling and re-skilling educators and improving their professional competence. With the increase in adoption of smartphones and Internet penetration, mobile learning should be incorporated by key players to enhance the delivery of professional development courses. Mobile learning will enable educators to circumnavigate time constraints and get access to learning material anytime anywhere. Also, mobile learning in professional development can enhance the collaboration between educators by enabling them to share resources and thoughts effectively and easily.”
According to the report, a key growth driver is innovations in technology which complement professional development courses. Adaptive learning is an emerging feature in professional development tools. For instance, TeachLivE offers virtual classroom. The teacher, who drives the simulation can observe, react, and adapt to the behavior of students and interact with them accordingly. On the other hand, the virtual students respond to the presentation, voice, and body language of the teacher.
Further, the report states that one challenge that could restrict market growth is the threat from MOOCs. The entry of MOOCs in the professional development market is a disruptive innovation, which can cause the major players in the market to lose a lot of customer base and market share.
Edmodo, McGraw-Hill Education, Pearson Education, Scholastic, Cambridge English Teacher, CAST Professional Learning, Digital Learning Tree, Discovery Education, Houghton Mifflin Harcourt, Kagan Publishing and Professional Development, Learners Edge, Lynda.com
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