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Professional Development Market in the US 2016-2020

About the Professional Development Market in the US

The professional development market has evolved over the years to include a wide portfolio of services and products, which aim at improving the quality of educators. Professional development programs and courses range from short courses to multiyear advanced programs offered through offline as well as online modes. Earlier, professional development of educators was primarily through state and district funded courses. However, the market has evolved and key vendors in the market are capitalizing on the advances in technology to incorporate online and virtual courses. This is to cater to educators, who cannot pursue conventional professional development courses owing to time constraints.

Technavio’s analysts forecast the Professional Development Market in the US to grow at a CAGR of 4.45% during the period 2016-2020.

Covered in this report

The report covers the present scenario and the growth prospects of the Professional Development Market in the US for 2016-2020. To calculate the market size, the report considers the revenue generated from the sales of products and services that cater to educators in the professional development market in the US.

Technavio's report, Professional Development Market in the US 2016-2020, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the market landscape and its growth prospects over the coming years. The report also includes a discussion of the key vendors operating in this market.

Key vendors

  • Edmodo
  • McGraw-Hill Education
  • Pearson Education
  • Scholastic
Other prominent vendors
  • Cambridge English Teacher
  • CAST Professional Learning
  • Digital Learning Tree
  • Discovery Education
  • Houghton Mifflin Harcourt
  • Kagan Publishing and Professional Development
  • Learners Edge
  • Lynda.com
Market driver
  • Innovations in technology to complement professional development courses
  • For a full, detailed list, view our report
Market challenge
  • Threat from MOOCs
  • For a full, detailed list, view our report
Market trend
  • Mobile learning
  • For a full, detailed list, view our report
Key questions answered in this report
  • What will the market size be in 2020 and what will the growth rate be?
  • What are the key market trends?
  • What is driving this market?
  • What are the challenges to market growth?
  • Who are the key vendors in this market space?
  • What are the market opportunities and threats faced by the key vendors?
  • What are the strengths and weaknesses of the key vendors?


Press Release

Technavio Announces the Publication of its Research Report – Professional Development Market in the US 2016-2020

Technavio recognizes the following companies as the key players in the professional development market in the US: Edmodo, McGraw-Hill Education, Pearson Education, and Scholastic.

Other Prominent Vendors in the market are: Cambridge English Teacher, CAST Professional Learning, Digital Learning Tree, Discovery Education, Houghton Mifflin Harcourt, Kagan Publishing and Professional Development, Learners Edge, and Lynda.com

Commenting on the report, an analyst from Technavio’s team said: “An emerging trend which is expected to boost market growth tremendously is mobile learning. Professional development is a necessary tool for both up-skilling and re-skilling educators and improving their professional competence. With the increase in adoption of smartphones and Internet penetration, mobile learning should be incorporated by key players to enhance the delivery of professional development courses. Mobile learning will enable educators to circumnavigate time constraints and get access to learning material anytime anywhere. Also, mobile learning in professional development can enhance the collaboration between educators by enabling them to share resources and thoughts effectively and easily.”

According to the report, a key growth driver is innovations in technology which complement professional development courses. Adaptive learning is an emerging feature in professional development tools. For instance, TeachLivE offers virtual classroom. The teacher, who drives the simulation can observe, react, and adapt to the behavior of students and interact with them accordingly. On the other hand, the virtual students respond to the presentation, voice, and body language of the teacher.

Further, the report states that one challenge that could restrict market growth is the threat from MOOCs. The entry of MOOCs in the professional development market is a disruptive innovation, which can cause the major players in the market to lose a lot of customer base and market share.



Companies Mentioned

Edmodo, McGraw-Hill Education, Pearson Education, Scholastic, Cambridge English Teacher, CAST Professional Learning, Digital Learning Tree, Discovery Education, Houghton Mifflin Harcourt, Kagan Publishing and Professional Development, Learners Edge, Lynda.com

  • Executive summary
    • Highlights
  • Scope of the report
    • Market overview
    • Top-vendor offerings
      • Table Product offerings
  • Market research methodology
    • Research methodology
    • Economic indicators
  • Introduction
    • Key market highlights
    • Market overview
      • Table Segment-wise distribution of education market in US in 2015 (%)
      • Table Major segments of the education market in US 2014 ($ billions)
      • Table Profile of educators in US 2014
      • Table Forecast of new hiring of educators in K-12 segment in US 2015-2020 (thousands)
      • Table Main incentives for educators to enroll in professional development courses
      • Table Major professional development models
      • Table Types of professional development
    • Professional development market in US
      • Table Professional development market in US ($ billions)
    • Five forces analysis
      • Table Five forces analysis
  • Market segmentation by end user
    • Professional development market in US by end-users
      • Table Classification of professional development market in US by end-users
      • Table Professional development market in US by end-users 2015-2020 ($ billions)
      • Table Professional development market in US by end-users 2015 (%)
      • Table Professional development market in US by end-users 2020 (%)
    • Professional development market in US in K-12 segment
      • Table Professional development market in US in K-12 segment 2015-2020 ($billions)
    • Professional development market in US in higher education segment
      • Table Professional development market in US in higher education segment 2015-2020 ($ billions)
    • Professional development market in US in Pre K-12 segment
      • Table Professional development market in US in Pre K-12 segment 2015-2020 ($ billions)
  • Market drivers
    • Innovations in technology to complement professional development courses
      • Table Major emerging tools to enable engagement for teachers
    • Support from government districts
      • Table Average spending on teacher professional development in US 2014
      • Table US government expenditure on training 1995-2014
    • Need for digital skills
      • Table Processes in digital classrooms that require digital skills
      • Table State-wise distribution of IT spending in US (%) 2015
    • Emerging technologies enhancing delivery of professional development courses
      • Table Emerging delivery modes of professional development courses
  • Impact of drivers
    • Table Impact of drivers
  • Market challenges
    • Time and cost constraints
      • Table Comparison of average number of hours spent in teaching by secondary school educators 2014
    • Unstructured professional development courses
    • Threat from MOOCs
      • Table Partners of Coursera for the professional development venture
    • Limitations with respect to state initiatives
  • Impact of drivers and challenges
    • Table Impact of drivers and challenges
  • Market trends
    • Mobile learning
      • Table Global mobile learning market 2015-2020 ($ billions)
      • Table Global education apps market 2015-2019 ($ billions)
    • New CCS standards
    • Strategic alliances in the professional development market
    • Professional development in language learning
      • Table Percentage of ELLs in K-12 education in major US states 2014
      • Table Top languages spoken by ELLs in 2014
  • Vendor landscape
    • Competitive scenario
    • Competitive benchmarking
      • Table Vendor analysis
      • Table Key market developments
      • Table Key vendors: Strategic initiatives overview
    • Key vendor analysis
      • Edmodo
    • McGraw-Hill Education
      • Table McGraw-Hill Education: Business segmentation
    • Pearson Education
      • Table Virtual Learning products
      • Table Platforms
      • Table Learning platforms
      • Table Course resources and content
      • Table Solutions and services
      • Table Product offerings
    • Scholastic
      • Table Scholastic: Business segmentation by revenue 2015
      • Table Scholastic: Business segmentation by revenue 2014 and 2015 ($ millions)
  • Other prominent vendors
    • Other prominent vendors
  • Appendix
    • List of abbreviations
  • Explore Technavio

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