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Private-label Food and Beverages Market in the US 2016-2020

Private-label Food and Beverages Market in the US 2016-2020

About Private-Label Food and Beverage

Products labeled as private are those that are owned by the retailers themselves rather than manufacturers. These products are also referred to as name brands, store brands, own label, retailer brands, or generics. Private-label products are available in nearly all food and beverage categories.

Technavio’s analysts forecast the private-label food and beverage market in the US to grow at a CAGR of 2.95% during the period 2016-2020.

Covered in this report

The report covers the present scenario and the growth prospects of the private-label food and beverage market in the US for 2016-2020. To calculate the market size, the report considers the revenue generated from the retail sales of various private-label food and beverage products to individual consumers in the US is considered.

The market is divided into the following segments based on geography:

  • Americas
  • APAC
  • EMEA
Technavio's report, Private-Label Food and Beverage Market in The US 2016-2020, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the market landscape and its growth prospects over the coming years. The report also includes a discussion of the key vendors operating in this market.

Key vendors
  • Costco
  • Kroger
  • Trader Joe's
  • Walmart
  • Wegmans
Other prominent vendors
  • A&P
  • Ahold USA
  • ALDI
  • CVS Pharmacy
  • Delhaize Group
  • Dollar General
  • Family Dollar
  • Giant Eagle
  • H-E-B
  • Hy-Vee
  • Loblaw Companies
  • Meijer
  • Metro
  • Publix
  • Rite Aid Pharmacy
  • SuperValu
  • Target
  • Wakefern
  • Walgreens
  • Whole Foods Market
  • Winn Dixie
Market driver
  • Provision of price-led value products by private players
  • For a full, detailed list, view our report
Market challenge
  • Competition from national brands
  • For a full, detailed list, view our report
Market trend
  • Innovation in packaging of products
  • For a full, detailed list, view our report
Key questions answered in this report
  • What will the market size be in 2020 and what will the growth rate be?
  • What are the key market trends?
  • What is driving this market?
  • What are the challenges to market growth?
  • Who are the key vendors in this market space?
  • What are the market opportunities and threats faced by the key vendors?
  • What are the strengths and weaknesses of the key vendors?


Press Release

Technavio Announces the Publication of its Research Report – Private-Label Food and Beverage Market in the US 2016-2020

Technavio recognizes the following companies as the key players in the private-label food and beverage market in the US: Costco, Kroger, Trader Joe's, Walmart, and Wegmans.

Other Prominent Vendors in the market are: A&P, Ahold USA, ALDI, CVS Pharmacy, Delhaize Group, Dollar General, Family Dollar, Giant Eagle, H-E-B, Hy-Vee, Loblaw Companies, Meijer, Metro, Publix, Rite Aid Pharmacy, SuperValu, Target, Wakefern, Walgreens, Whole Foods Market, and Winn Dixie.

Commenting on the report, an analyst from Technavio’s team said: “The packaging of products is a major factor that is carefully looked upon by brand manufacturers to create differentiation. Various private-label store brands have been focusing on packaging innovations to compete with store brands as packaging innovation key to upgrading brand image. Retailers are developing unique packaging designs, bringing more color and personality to their products. Artistic photographs and vibrant colors are often used to make the product stand out on the shelf.”

According to the report, vendors are becoming more recognized as brands, promoting their private-label products as alternatives to national brands. Due to the attractiveness of the market and high sales coming from private brands, large retailers are now increasing private-label brand offerings.

Further, the report states that one of the major challenges to the private labels is the presence of national brands in the market with wide product ranges. National brands have a wide customer base and high brand awareness; company goodwill plays a significant role while choosing a product.

Companies Mentioned

Costco, Kroger, Trader Joe's, Walmart, Wegmans, A&P, Ahold USA, ALDI, CVS Pharmacy, Delhaize Group, Dollar General, Family Dollar, Giant Eagle, H-E-B, Hy-Vee, Loblaw Companies, Meijer, Metro, Publix, Rite Aid Pharmacy, SuperValu, Target, Wakefern, Walgreens, Whole Foods Market, Winn Dixie.

  • Executive summary
    • Highlights
  • Scope of the report
    • Market overview
    • Key market players
      • Table Key players
  • Market research methodology
    • Research methodology
    • Economic indicators
  • Introduction
    • Key market highlights
      • Table Top-selling product categories in private labels 2015
  • Country overview
    • Economic indicators
      • Table Population in the US 2010-2015 (millions)
      • Table GDP per capita in the US 2010-2015 ($)
      • Table Employment to population ratio in the US 2014
      • Table Urban population in the US 2010-2015 (% of total population)
  • Market landscape
    • Market overview
    • Factors affecting private-label food and beverage market in the US
    • Overview of private-label food and beverage market in the US
      • Table An overview of private-label food and beverage market in the US
      • Table Food and beverage market versus private-label food and beverage market in the US 2015
      • Table Comparison of national brands with private labels in the US 2011-2015 ($ billions)
    • Private-label food and beverage market in the US
      • Table Private-label food and beverage market in the US 2015-2020 ($ billions)
    • Comparison of penetration of private labels in the US with other countries
      • Table Comparison of penetration of private labels in the US with other countries
    • Five forces analysis
      • Table Five forces analysis
  • Market segmentation by distribution channel
    • Segmentation of market by retail format
      • Table Private-label food and beverage market in the US: Retail format sales 2015
      • Table Private-label food and beverage market in the US: Retail format sales 2020
    • Supermarkets and hypermarkets
      • Table Private-label food and beverage market in the US by supermarkets and hypermarkets ($ billions)
    • Convenience, club, and dollar stores and other mass retailers
      • Table Private-label food and beverage market in the US by convenience, club, and dollar stores and other mass retailers ($ billions)
    • Pharmacy chains
      • Table Private-label food and beverage market in the US by pharmacy chains ($ billions)
  • Market segmentation by product category
    • Segmentation of market by product type
      • Table Private-label food and beverage market in the US by product type 2015
      • Table Private-label food and beverage market in the US by product type 2020
    • Private-label food market in the US
      • Table Private-label food market in the US ($ billions)
      • Table Top private-label food categories in the US 2015
      • Table Percentage share of top private-label and national brand food categories in the US 2015
    • Private-label beverage market in the US
      • Table Private-label beverage market in the US ($ billions)
      • Table Top private-label beverage categories 2015
  • Market drivers
    • Provision of price-led value products by private labels
    • Strategic product placement in-store for more shelf space and brand recognition
    • Product development and innovation
  • Impact of drivers
    • Table Impact of drivers
  • Market challenges
    • Competition from national brands
    • Product recalls and safety concerns hampering brand image
  • Impact of drivers and challenges
    • Table Impact of drivers and challenges
  • Market trends
    • Innovation in packaging of products
    • Focus on online segment and use of digital media
    • Organic and functional ingredients allowing for premium pricing and product differentiation
  • Vendor landscape
    • Competitive scenario
      • Table Key factors in private-label food and beverage market in the US
      • Table Loyalty ratio of private-label brands of Kroger
    • Competitive assessment of key vendors
      • Table Competitive assessment of key vendors
    • Costco
      • Table Business segmentation by revenue 2014 and 2015 ($ billions)
      • Table Product segmentation by revenue 2015
    • Kroger
      • Table Business segmentation by revenue 2015
      • Table Product categories comparison by sales 2014 and 2015 ($ billions)
    • Trader Joe's
    • Walmart
      • Table Walmart: Business segmentation by revenue 2015
      • Table Walmart: Business segmentation by revenue 2015 and 2016 ($ billions)
      • Table Walmart: Geographical segmentation by revenue 2016
    • Wegmans
    • Other prominent vendors
  • Explore Technavio

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