Private-label Food and Beverages Market in the US 2016-2020
About Private-Label Food and Beverage
Products labeled as private are those that are owned by the retailers themselves rather than manufacturers. These products are also referred to as name brands, store brands, own label, retailer brands, or generics. Private-label products are available in nearly all food and beverage categories.
Technavio’s analysts forecast the private-label food and beverage market in the US to grow at a CAGR of 2.95% during the period 2016-2020.
Covered in this report
The report covers the present scenario and the growth prospects of the private-label food and beverage market in the US for 2016-2020. To calculate the market size, the report considers the revenue generated from the retail sales of various private-label food and beverage products to individual consumers in the US is considered.
The market is divided into the following segments based on geography:
Technavio Announces the Publication of its Research Report – Private-Label Food and Beverage Market in the US 2016-2020
Technavio recognizes the following companies as the key players in the private-label food and beverage market in the US: Costco, Kroger, Trader Joe's, Walmart, and Wegmans.
Other Prominent Vendors in the market are: A&P, Ahold USA, ALDI, CVS Pharmacy, Delhaize Group, Dollar General, Family Dollar, Giant Eagle, H-E-B, Hy-Vee, Loblaw Companies, Meijer, Metro, Publix, Rite Aid Pharmacy, SuperValu, Target, Wakefern, Walgreens, Whole Foods Market, and Winn Dixie.
Commenting on the report, an analyst from Technavio’s team said: “The packaging of products is a major factor that is carefully looked upon by brand manufacturers to create differentiation. Various private-label store brands have been focusing on packaging innovations to compete with store brands as packaging innovation key to upgrading brand image. Retailers are developing unique packaging designs, bringing more color and personality to their products. Artistic photographs and vibrant colors are often used to make the product stand out on the shelf.”
According to the report, vendors are becoming more recognized as brands, promoting their private-label products as alternatives to national brands. Due to the attractiveness of the market and high sales coming from private brands, large retailers are now increasing private-label brand offerings.
Further, the report states that one of the major challenges to the private labels is the presence of national brands in the market with wide product ranges. National brands have a wide customer base and high brand awareness; company goodwill plays a significant role while choosing a product.
Costco, Kroger, Trader Joe's, Walmart, Wegmans, A&P, Ahold USA, ALDI, CVS Pharmacy, Delhaize Group, Dollar General, Family Dollar, Giant Eagle, H-E-B, Hy-Vee, Loblaw Companies, Meijer, Metro, Publix, Rite Aid Pharmacy, SuperValu, Target, Wakefern, Walgreens, Whole Foods Market, Winn Dixie.
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